Burger King may be stepping back from introducing multi-item seasonal menus but McDonald's apparently still finds the strategy appealing. Before it disappeared, a post on one McDonald's operator's Facebook page excitedly outlined some of the fall menu items in the "robust new-product pipeline" the chain likes to tout.
"Some exciting things headed our way this fall! Pralines and Crème McFlurry, Pumpkin Spice Lattes, Pumpkin Pies return, a Southwest Premium McWrap and MIGHTY WINGS!!!" gushed the Facebook page for a McDonald's under construction on N. Kansas Expressway in Springfield, Mo.
Subsequent to an earlier, exclusive post here, McDonald's Corp. has announced that, indeed, Mighty Wings will be rolled out nationally on Sept. 9, 2013. Available through November, the bone-in chicken wings will be sold in 3, 5, and 10 pieces starting at $2.99.
Mighty Wings come with an assortment of nine sauces including Chipotle Barbeque Sauce, Creamy Ranch Sauce, Honey Mustard Sauce, Hot Mustard Sauce, Spicy Buffalo Sauce, Sweet Chili Sauce, Sweet 'N Sour Sauce, Honey and Tangy Barbeque Sauce.
The company did not comment on a Southwest Premium McWrap or other possible items mentioned in the operator's Facebook post.
Earlier this year, J.M. Owen, president of the Greater Atlanta McDonald's Operators Association, called the Mighty wings test "extremely successful," especially with African-American consumers.
The planned extension of the Premium McWrap line to include a Southwest variety suggests that the product has been a success since its heavily advertised national introduction in March.