Travel, electronics, dinners for two... everyone finds it exciting to win something. And as small business owners, we love to create excitement around our products with sweepstakes and contests. But when the excitement is over, do you get the results you expected?
At 22 I was working as a staff in a multinational bank, and having the time of my life. Two years later, I quit my job and started my own business.
Tangible gifts will never go out of style. But the rising preference for experiential gifts -- especially "the gift of me" demonstrates the dynamism and disruption that Millennials are bringing to the marketplace.
Amy is drop-dead hysterical, honest, and an overall class-act. Why should an entrepreneur act like Amy Schumer? The answer may not be obvious.
Marketing is expensive but necessary. For the small and struggling startup, such massive expenditures can seem risky. Is there a way to avoid gut-wrenching expenditures but still maximize your marketing power?
How do you attract your target audience to you, after all, those are where all of the descriptive terms for amazing audience members comes from, right?! I've got a few key strategies here to get you where you need to be to find and fall in love with, your following!
As a new writer many years back, I submitted work to a studio that was looking for "fresh new talent." I received strong interest from them about a certain piece, which sparked a back and forth that lasted over a period of weeks.
We join a company to make a difference, to make a contribution, to be praised and rewarded. We join a company to bring our voice to the table, and 'lean into conversations' so our voices join in the spirit of partnering with others to shape, create and co-create the future.
According to a report by the Department of Commerce and U.S. Census Bureau, 2015 was the weakest year for sales growth among retailers since the end of the recession in 2009. We can only hope that this is widely due to the fact that consumers are becoming smarter when it comes to spending.
Let's face it investing in women-owned businesses translates into wealth creation. Even if the wealth that's created is modest, it means more sustainable household income and healthier communities.
Working from home can produce heights of ecstasy and depths of agony.
When Obama meets Najib Razak at the ASEAN summit in California, it is time for a new direction in the U.S.-Malaysia relationship. Human rights should return to the fore. Obama must publicly demand the release of prisoners charged with politically motivated crimes. For him to remain silent is tantamount to giving Najib a license to act with impunity.
2016 will continue to be an innovator's market, and if you're not adapting and evolving to meet the needs of your customers, then there is a good chance you'll be left behind.