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Carly Fiorina

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GOOD360 - An Idea Whose Time Has Come

Posted: 04/18/2012 8:10 am

Since my tenure as HP's Chairman & CEO and my run for California's senate seat, I've felt compelled to involve myself in many worthy causes of all shapes and sizes. I serve on the advisory board of the Foundation for Health Coverage Education. I co-chair the US Leadership in Development initiative at the Center for Strategic and International Studies as well as serve on the leadership council of the Initiative for Global Development. I'm a founding supporter of the African Leadership Academy and a founder of the One Woman Initiative. I'm a cancer survivor acting as a Global Envoy for Lance Armstrong's LIVESTRONG organization.

When I was approached by Good360's search committee about chairing its board of directors, it quickly became clear to me: this nonprofit's mission, inventive model and the sizable impact it was making globally was undoubtedly worth my time and consideration.

Many people are unaware that Good360 is consistently ranked by Forbes as one of the top 10 most efficient charities in America. A lot of people might not know what being the nonprofit leader in product philanthropy even means.

I quickly learned that it's all about facilitating new product donations, leveraged giving and a complete win-win for corporations and Good360's network of more than 26,000 pre-qualified nonprofits. A nonprofit helping other nonprofits to stretch their budgets and fulfill their missions by enabling corporations to increase their bottom line and social image by providing an alternative to disposing of or destroying excess inventory. Yes, Good360, formerly Gifts in Kind International, has been connecting those who have with those who need since 1983.

As corporate social responsibility (CSR) has become a must in today's business world, it shocked me that more companies haven't jumped on board to include product giving in their business strategies to reduce logistics and supply chain costs, work towards zero waste initiatives, reap an enhanced tax benefit and even engage employees. Good360 has been working with large corporations such as 3M, The Home Depot, Mattel, Bed, Bath & Beyond, Hallmark and IBM for years to manage their product giving programs, but why are some companies still sending perfectly usable excess inventory to a landfill or selling it for pennies on the dollar? In January of this year, Indiana University's School of Public and Environmental Affairs (SPEA) teamed up with Good360 to release research proving the business case for product giving.

As the former leader of a Fortune 20 company, there's no question I see the benefits of product philanthropy. As an average American looking to support a worthy cause and making sure my dollar does the most good, Good360 is also a no-brainer. The organization's unique model of delivering donated products means that every dollar donated toward shipping costs can provide, on average, $70 worth of delivered product -- meaning every donation, no matter how big or small, makes an enormous difference in communities around the world. Through leveraged giving and Good360's extensive network of vetted nonprofits, you don't need to choose just one charity to support. Your dollars can help defray the cost of product delivery, serving every type of cause imaginable.

Being highly involved in technology innovation for years, I'm excited to be joining Good360 as the organization prepares to introduce a cutting-edge upgrade to its online donation marketplace that will better serve the vast and exponentially increasing needs of its growing charitable network. As part of the platform, the new online donation marketplace will connect nonprofits, corporations and socially minded people to share stories and join together to improve their communities through product giving. In addition, the new technology will significantly streamline identification, delivery and distribution of valuable, needed product donations for nonprofits around the world.

This is an idea whose time has come, and I am thrilled to announce my new position as chair of Good360's board of directors. I said yes to its mission, and I hope to influence many more to say yes to what Good360 is doing -- to continue to work with partners around the world to improve the lives of children, families, and communities and to restore and protect the planet -- and do it all through product giving.

 

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Since my tenure as HP's Chairman & CEO and my run for California's senate seat, I've felt compelled to involve myself in many worthy causes of all shapes and sizes. I serve on the advisory board of th...
Since my tenure as HP's Chairman & CEO and my run for California's senate seat, I've felt compelled to involve myself in many worthy causes of all shapes and sizes. I serve on the advisory board of th...
 
 
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HUFFPOST SUPER USER
karlakwist
02:48 AM on 04/21/2012
I am not sure if 10.00 an hour jobs and outsourcing is "good" for humanity. Corporations are NOT for people, they live off labor..........the cheaper the better.
01:16 PM on 04/19/2012
Carly pushed out a better (but less well financed) candidate for the California Senate race, Tom Campbell. The race was notable for her "Demon Sheep" ad against Campbell (http://www.youtube.com/watch?v=KRY7wBuCcBY) Campbell could have won, where Carly's brand of trickle-down conservatism lost.

Carly has left behind smoking ruins at Lucent, HP (where she goaded the chairman into spying on board members and journalists), and the California Republican party. Her reign at HP is memorable also for the voice mail (hacked) that instructed her CFO to "persuade" an investment fund to vote for the Compaq merger. They were given a large "consulting" contract for "assisting" in gathering votes for the merger. Surprisingly (not), they changed their vote to support the merger.

I am not sure how Carly can hurt a charity, but it is probably just a platform for her next leap. She tried to get appointed to the World Bank (thank goodness even Bush didn't go for it). California refused to support her -- they didn't appreciate the fact that she kept yachts on both the east and west coasts, HP paid here a big golden parachute ($18 million or so) to go away.

If Romney is elected, she is best suited to ambassador to the Maldives -- her yacht would come in handy as they sink beneath the waves.
HUFFPOST SUPER USER
liliblu
07:37 AM on 04/19/2012
Here is another avenue for nonprofits.
The Federal Surplus Personal Property Donation Program enables certain nonfederal organizations to obtain personal property that the federal government no longer needs. Surplus personal property includes all types and categories of personal property except:

Land or other real property
Certain naval vessels
Records of the federal government
http://www.gsa.gov/portal/category/21183
09:44 PM on 04/18/2012
Dear Carly - I have 3 dead HP products that were manufactured during your tenure with Hewlett Packard. I'd be happy top donate them to your cause. The most suspect of the announcement: "do it all through product giving". Tell me exactly how that works? Is that huge tax deductions for product overruns and old stuff in the warehouse for any corporation that wants to clean out the closets?
How many staving children can eat a dead printer or laptop? -
Just curious.
04:24 PM on 04/18/2012
It is incredibly important to give back to our communities. However, where is the measured social impact when companies donate products and a third party gives those products to a variety of charities? HP is known for their social innovation initiatives and creating wonderful programs throughout the world using employees time and company resources (including products) as the catalyst to accomplish a positive change in communities where HP lives and works. Through innovation, employee engagement and working with community partners around the world HP has made an impact and leaders in social change. I am not seeing how Good360 is fitting with this model; there is no shared value as I do not see specifics on social impact reported on their website. It seems a shift from HP's aggressive goals and strategy of social innovation that has been so successful over the past few years.
01:08 AM on 04/19/2012
Excuse me, Tarr BSC, but in our community the HP people are working so hard after all the staff reductions that there is NO TIME in any employees life for this type of initiative. Social innovation? Really? NOT HERE!
02:49 PM on 04/18/2012
Many of these type of organisations are doing “good”, but not for the purpose for which we exist... are created. Therefore, it will not make this world to function as it should be. The evidence we see all around us with corruption going rampant everywhere. We need to put our priorities right if we want to achieve lasting results, i.e. treat the cause, not the symptoms! For your information Google “The World Monetary Order”.
02:13 PM on 04/18/2012
Didn't mention your salary for this one Carly.

Also interesting is that one of Good360's main partners is Aon plc, a huge global provider of risk management services, insurance and reinsurance brokerage and human resource consulting and outsourcing.

There is something else behind her decision to take this position. The cover of a seemingly altruistic organization is going to serve her well.

Yeah Carly. I guess it's safe to say I don't trust you as far as I can spit.
03:57 PM on 04/18/2012
Suspect, definitely. But as long as it does good, would an ulterior motive even matter?

Of course, given the source, it should be scrutinized with a magnifying glass constantly.
06:21 PM on 04/18/2012
That's an interesting question Christopher. "To what end...'

My opinion is only that, an opinion, and I have no facts to back it up. But in knowing a bit about Ms. Fiorina's history I agree that a magnifying glass is in order. I'm hopeful I'm wrong and she's taking this position solely based altruism. Time will tell.
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karlakwist
02:49 AM on 04/21/2012
I am wondering if the phone solicitors are from India?
12:47 PM on 04/18/2012
i agree fully
the time has come for philonthrophy to be pushed into the new age
no more smoke and mirrors games
good luck
12:21 PM on 04/18/2012
Thank you, Carly, for bringing your expertise to this great organization. Like you, after a career in the corporate world, I'm now volunteering my time for a nonprofit. nonPareil Institute (www.npitx.org) has received software donations through Good360. We use these to teach technology to adults with autism spectrum disorders so they can learn to create video games and apps in order to become self-supporting. Organizations such as Good360 make it so much easier for nonprofits to carry out our missions. I can't wait to see the new innovations you hint at in this blog!