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Why Facebook Needs Female Board Members

Posted: 04/10/2012 1:28 pm

As has been widely reported, Facebook -- the social media company about to go public and possibly become the world's 5th largest company -- has no female board members. Putting aside moral objections, why is this so terrible? Because it limits the company's profitability, curbs innovation and, scariest for investors and employees, increases the risk of a meltdown.

My sponsor CSRHub is adding a positive screen for companies with female board members. The company's founders, Bahar Gidwani and Cynthia Figge believe, as do most sustainability-focused consumers and investors, that female board members make for stronger companies, and they want to give consumers a method for identifying which companies satisfy this criteria.

Their premise is backed up by substantial data. In 2007, the Boston Globe reported on a Catalyst study that examined the number of female board members at Fortune 500 companies, using data from 2001 to 2004. The top quartile yielded 13.9 percent higher return on equity and a similar advantage for sales.

The EU is convinced that women must be included at the top of companies if Europe is to remain competitive. Viviane Reding, EU commissioner for justice, fundamental rights and citizenship, recommended quotas for female board membership, quoting Ernst & Young's study of Europe's 290 largest publicly listed companies. They found that the earnings at companies with at least one woman on the board were significantly higher than those without.

While the EU negotiates female board membership quotas, individual countries are forging ahead. Norway mandated that 40 percent of board members be women by 2008 and has since surpassed its goal. Belgium, France, Italy, the Netherlands, and Spain have all adopted legislation that introduces gender quotas for company boards, to increase competitiveness and economic return.

Another benefit of female board members: reducing groupthink, or the tendency to avoid questions or suggestions that go against group norms, which produces new ideas and enhances innovation and can reduce risk too. In fact, some argue that this is was the cause of the financial collapse. As the UK trade pub People Management put it,

"...in the aftermath of the financial crisis, is the idea that a cocktail of machismo and boardroom group-think allowed casino-style investment decisions to escape scrutiny, raising the question of whether the world would be in a better place today had Lehman Brothers and the like had a few more sisters."


Indeed, risk reduction might be the most compelling argument, especially for those who were invested in the market in 2008 and saw their portfolios fall by 30 or 40 percent. Scores of journalists point out that there were very few women executives and board members involved in the mortgage melt down and postulate what might have happened had there been more women at the top. This has been true at least as far back as the 2002 collapse of Enron, whose culprits were male and whistleblowers all female.

Yet despite the evidence, results to date show very slow progress for women board members in corporate America. GMI Ratings, a source for CSRHub, just published its 2012 Women on Boards Survey. The average board is only 12.6 percent female; 29 percent still have no women at all. The most frightening? Between 2009 and 2011, women's US board participation increased only .5 percent, one third of the (also low) average of 1.4 percent for developed countries.

As for Facebook, the lack of gender inclusion is also just plain bad business. As the feminist group Ultraviolet points out, "Women are responsible for nearly two-thirds of the sharing that happens on (Facebook). In addition, women account for more than 70 percent daily fan activity on the site, which is a huge source of revenue for the company." Wouldn't a female board member be first to recognize ideas that appeal to the company's largest group of users? To avoid behaviors that might alienate women?

I wouldn't stop using Facebook because of its board composition. But I sure won't invest in it.

 
As has been widely reported, Facebook -- the social media company about to go public and possibly become the world's 5th largest company -- has no female board members. Putting aside moral objections...
As has been widely reported, Facebook -- the social media company about to go public and possibly become the world's 5th largest company -- has no female board members. Putting aside moral objections...
 
 
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11:37 AM on 04/12/2012
Lets be honest. A number of men in America, young and old, could care less about contributions from women, and even if they make an effort, shave at women's salaries that roll up into lavish bonuses blown on toys, ego and mistresses in the name of "leadership." Don't waste your time or education - go work for a female or minority run business, work for people who look at enterprise as mutual contribution instead of zero-sum. Better yet, go start your own business, and in turn make sure your dollars are spent on female owned businesses. If you're stuck, use the enterprise to your advantage, like I do with FB.
Seamus OMalley
My micro-bio is no longer empty.
06:17 AM on 04/12/2012
Hire based on qualifications and ability. Everything else is irrelevant.
05:12 PM on 04/11/2012
Title VII of the 1964 Civil Rights Act prohibits intentional discrimination on the basis of "race, color, religion, sex, or national origin." Hiring quotas based on the criteria above would be an intentional and unlawful form of discrimination.
05:06 PM on 04/11/2012
Dear Carol,

Quotas have already been ruled unconstitutional by the U.S. Supreme Court, but thanks for playing.
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jf12
When I saw her I marveled greatly.
09:17 AM on 04/11/2012
There should be more females on boards etc., but women are not a unified bloc, and so it's not true that a woman would necessarily be more likely to recognize what appeals to women. In fact, given women's advertising blind spots, taken monetary advantage of repeatedly, and relationship blind spots, such as bad boys, it is entirely possible a female is *less* likely to recognize that.
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HUFFPOST SUPER USER
J Rupel
"Let the lamp affix its beam..."
04:21 AM on 04/11/2012
Let's accept the first part of your statement is true--that more balanced boards make for better performance. Fine, okay, but you really believe the way to achieve this is quotas? Since that was the only solution you offered. You say you won't invest in Facebook--do you not realize that the board's responsibility is not to 'users' or columnists, but to the owners of the company? If women (and men) want more women board members, the surest way will be to buy FB stock in the IPO, and elect them.
11:19 PM on 04/11/2012
Assuming the thinking is based on quota. Which it is not. Interesting the divisions in perspective base on gender. Truncated.
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Kai-HK
Don't Share My Wealth! Share My Work Ethic!
01:53 AM on 04/11/2012
The shareholders of FB should be allowed to hire whoever they want to be its directors without having to consider any gender or racial profiling. It is their company and they should not be forced to be discriminatory just because you think it woudl be 'fair' in yoru opinion. You want more female board members...start your own company and populate it with whomever you want. Fair?

Kai
10:32 PM on 04/10/2012
A better question is why didn't a women start Facebook? It's tough to beg after the fact, dontcha think?
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Jack Boats
not a proof reader
08:26 PM on 04/10/2012
They spend too much time on facebook to run facebook.
07:18 PM on 04/10/2012
Younger women are already making more money than younger men, and white women make significantly more than minority men. Therefore, feminism was never about equality but instead for the accumulation of power and resources in white elites feminist women who are unconcern about the struggles of the poor (minorities). Your hatred of men is hurting a segment of the population (minority men) who never had power in the first place. Feminism is a sham.
05:01 PM on 04/11/2012
Yikes! You went straight for the jugular on that one lol
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IslamicPacifist
Her body- Her choice- Her problem.
06:25 PM on 04/10/2012
More "My vagina gives me super powers" rhetoric...
with no evidence of any perceivable advantage that women execs provide
Just because Europeans are willing to pick inferior execs because they have internal plumbing doesn't mean that we should too.
It should be as it is now; Hire/promote employees because they're awesome at their job. not because of what's between their legs
06:12 PM on 04/10/2012
I'm for progress and all, but mandating demographic quotas on corporate boards is not moving forward.
05:56 PM on 04/10/2012
Might sound good, but it would be meaningless. Zuck runs the company, the board has no power. Facebook does have a female COO who is Mark's right hand person, so I think they have their bases covered.
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curtrice
VP-Research at Univ. of Tromsø
04:39 PM on 04/10/2012
If you’re thinking of investing in Facebook, keep this in mind: Mark Zuckerberg doesn’t trust his COO. And his lack of trust is going to cost you money.

That's how I opened: Why Facebook's Sheryl Sandberg must resign, at
http://curt-rice.com/2012/02/06/why-facebooks-sheryl-sandberg-must-resign/
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Jack Boats
not a proof reader
08:27 PM on 04/10/2012
I wouldn't trust her either, she uses her sexuality to promote herself.
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curtrice
VP-Research at Univ. of Tromsø
02:35 AM on 04/11/2012
Just to clarify, my blog entry - link in my comment above - in no way expresses a lack of trust in Sheryl Sandberg. It expresses a lack of trust in Mark Zuckerberg, and it encourages Sandberg to use her considerable power to try to change things there.

The use of "either" above implies that I don't trust her, which is not correct.