Hobby Lobby, Megachurches, and the Trouble With Corporate Christianity

In the United States we have increasingly associated Christianity with capitalism and the consequences affect both corporations and churches. It's a comfortable relationship and seemingly natural since so much of our history is built on those two forces. But it's also scary.
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Rev. Bruce Prescott, left, applauds during a vigil outside a Hobby Lobby store in Edmond, Okla., Monday, June 30, 2014, in reaction to the Supreme Court's decision that some companies like the Oklahoma-based Hobby Lobby chain of arts-and-craft stores can avoid the contraceptives requirement in President Barack Obama's health care overhaul, if they have religious objections. (AP Photo/Sue Ogrocki)
Rev. Bruce Prescott, left, applauds during a vigil outside a Hobby Lobby store in Edmond, Okla., Monday, June 30, 2014, in reaction to the Supreme Court's decision that some companies like the Oklahoma-based Hobby Lobby chain of arts-and-craft stores can avoid the contraceptives requirement in President Barack Obama's health care overhaul, if they have religious objections. (AP Photo/Sue Ogrocki)

It was the most difficult job I've ever had. I've been a history professor for years, toiled as a graduate assistant before that, and even did a stint as an IT technician. But the three months I worked at Hobby Lobby stocking googly eyes and framing baseball cards takes the cake. I wanted a break from academia but it ended up not being a break at all. I found myself deconstructing and analyzing all aspects of my job -- from the Bible in the break room to the prayers before employee meetings and the strange refusal of the company to use bar codes in its stores. (The rumor amongst employees was that bar codes were the Mark of the Beast, but that rumor remains unsubstantiated.) Three months was enough to convince me that there is something larger at work and the SCOTUS decision only confirms my belief that corporate Christianity (and Christianity that is corporate) has made it difficult for Americans to discern religion from consumption.

As a scholar of religious history, I observe the way that faith intersects with culture. I study and publish on megachurches and my interpretation of this week's events is informed not only by my experiences as an employee at Hobby Lobby but also my knowledge of recent religious trends. My biggest question after hearing the decision was not about the particular opinions or practical repercussions (which are significant and have far-reaching and dangerous consequences). Instead, my first thought was: "What is it about our cultural fabric that enables us to attribute religious rights to a corporate entity?" In the United States we have increasingly associated Christianity with capitalism and the consequences affect both corporations and churches. It's a comfortable relationship and seemingly natural since so much of our history is built on those two forces. But it's also scary.

Hobby Lobby is a for-profit craft chain, not a church. I'm stating the obvious just in case there was any confusion because -- let's face it -- it's confusing. It's as confusing as those googly eyes (do you really need three different sizes, Hobby Lobby, really?). Today, we see giant churches that operate like corporations and now corporations have some of the same rights as churches. Many megachurches adopt "seeker-sensitive" approaches to attract members, relying on entertainment and conspicuous consumption to promote their services. After a while, the spiritual and secular lines start to blur and the Christian and corporate blend. Ed Young, Jr.'s Fellowship Church, for instance, started a "90-Day Challenge" for members. The church asks congregants to pledge 10 percent of their income and promises "that if you tithe for 90 days and God doesn't hold true to his promise of blessings, we will refund 100 percent of your tithe."

Megachurches advertise on television, billboards, the Internet. They have coffee shops and gift stores. Some feature go-cart tracks, game centers, even oil changes. Many are run by pastors that also serve as CEOs. So when Hobby Lobby seeks similar religious rights as these very corporate churches, we have to reconsider our definition of religious organizations and maybe even say "why not?" We have normalized corporate Christianity to the point that the Supreme Court deems it natural for businesses to hold "sincere" religious beliefs. The religious landscape in the United States, including our familiarity with megachurches and celebrity pastors, certainly contributes to the acceptance of the church/company conundrum.

The "why not" can be answered, however, with the real costs of the decision. Women's reproductive rights are compromised. The religious freedom of employees for these corporations is compromised. The sanctity of our religious institutions is also compromised. To protect religious pluralism and freedom of the individual we need clear demarcations between what is spiritual and what is economical. Otherwise, we sacrifice the soul of American religion and all that makes it good and why I study it on the altar of industry. I can't get those three months at Hobby Lobby back (or the praise muzak out of my head) but I can see more clearly the dangers of allowing corporate Christianity to become the norm. Without clear boundaries, we risk distorting the very idea of religious freedom and the rich, diverse religious culture that makes us who we are. And that's tragic -- maybe not as tragic as praise muzak, but tragic nonetheless.

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