The campaigns do the best they can under the circumstances fate has dealt them. Their campaigns may do better or worse than expected, but the basic trends provide the context of the election contest.
The public has been amazingly negative about the direction of the country for four years, but more amazing is how the trend has moved to ever more negative views without periods of increased optimism. No wonder "Change" is a winning theme this year, and one both candidates have tried to adopt.
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