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Chris Elam

Chris Elam

Posted: May 3, 2010 12:29 PM

Meatless Mondays: Even Mario Batali's Doing It

What's Your Reaction:

No stranger to boar sausage, or to a finely braised veal shank, Mario Batali however isn't the first name that pops to mind when you think about vegetables. And that's what's so interesting about his decision to embrace Meatless Monday in all of his 14 restaurants across the country.

"The fact is, most people in the U.S. eat way more meat than is good for them or the planet," maintains Batali. "Asking everyone to go vegetarian or vegan isn't a realistic or attainable goal. But we can focus on a more plant-based diet, and support the farmers who raise their animals humanely and sustainably. That's why I'm such a big believer in the Meatless Monday movement."

Meatless Monday is all about incorporating more vegetables into our diet. It's about moderation, just one day a week, trying new plant-based recipes and sampling delicious ways to bring more veggies into our lives.

And it's catching on. Batali is joining early adopters, political leaders and celebrities such as Michael Pollan, Al Gore, Sir Paul McCartney, Simon Cowell and Gwyneth Paltrow; the entire Baltimore Public School System, nearly 30 college campuses and 100 blogs; and 8 international programs spanning Brazil to Taiwan.

"We're delighted that Maestro Mario is helping to move the movement," declares Sid Lerner, founder and chairman of Meatless Monday, an initiative of The Monday Campaigns. "If anybody can entice meat lovers to enjoy their veggies as well, it's Batali!"

So how's Mario going to do it? Every Monday every one of his 14 restaurants will serve at least two vegetarian options, whether entrees or pastas or pizzas. In addition, many of the restaurants will designate these dishes as Meatless Monday options, using Mario's new MM logo (below). With this simple gesture, Mario will send a powerful message to other chefs and restauranteurs that we can all start the week right by eating our veggies.

Stay tuned to Huffington Post Food because later this week Elizabeth Meltz, Mario's sustainability director, will post descriptions and photos of the actual Meatless Monday dishes created by his chefs for today's launch...

 

Follow Chris Elam on Twitter: www.twitter.com/MeatlessMonday

No stranger to boar sausage, or to a finely braised veal shank, Mario Batali however isn't the first name that pops to mind when you think about vegetables. And that's what's so interesting about his ...
No stranger to boar sausage, or to a finely braised veal shank, Mario Batali however isn't the first name that pops to mind when you think about vegetables. And that's what's so interesting about his ...
 
 
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11:40 PM on 05/18/2010
I have an issue with this. Only two vegetarian options = observing meatless mondays? Seems veg-washing. Jumping on the green veggie band wagon. On the other hand, although there is plenty of vegetarian/vegan advocacy out there, sometimes, people need to hear it from sources they relate with. In that case, hopefully this will encourage people to consume less meat.
09:01 AM on 05/08/2010
One of my most favorite chef all time. Funny / cute and he's a god cook. lol! Reactions. http://2su.de/u9C
12:30 AM on 05/07/2010
Okay, the bottom line here is that everyone has to find out what's right for their particular body. If you do well as a vegetarian, good for you. If you need meat, then eat organic and eat it in small amounts. I've known plenty of overweight vegetarians who feed their hunger with carbs (bread, pasta, etc.). I did the same thing myself when I was a vegetarian, and I've found that I do better with small servings of animal protein, fewer carbs, and lots of vegetables. Vegetarians tend to be militant about not eating animals, and I understand their perspective, but they need to lighten up....it doesn't work for everyone. Experiment to find what's best for you and your body!
11:36 PM on 05/18/2010
The article was not advocating vegetarianism, but rather cutting back on meat consumption which has increased to incredibly unhealthy levels. In addition, the production of meat products (10 billion animals in the US) is causing so much destruction. When folks like Mark Bittman say that "we need animals like junk food" and he is an omnivore and Dr Ornish talks about the proliferation of disease due to the standard american diet, these statements of what works best for your body have no merit other than sounding reasonable.

Yes vegetarians/vegans tend to be militant. Your consumption of animals kills. Its simply that. Visit a slaughter house see if you can handle where your food comes from.
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HUFFPOST BLOGGER
Sandy Henson Corso
Founder, Peaceful Daily, Inc.
05:20 PM on 05/06/2010
One day really can make a difference...
03:27 PM on 05/06/2010
I think its great! This obviously successful chef is taking time to address an issue that so many still find ridculous. I agree that "Meatless Mondays" sounds rather depriving, however, hes offering something here. Hes bringing something to the table! Who are we to shake our fingers at him? Ive been Vegan for a little over a month. I will never go back....it just took one good meal, and a little research and i was sold!
02:43 PM on 05/06/2010
You've got to be kidding. Two vegetarian options for Meatless Monday? And worse, boring (not necessarily healty) pizza and pasta? You've heard of "greenwashing". This is "vegwashing".

Every restaurant should serve at least 2 _interesting_ vegetarian/vegan meals every day. If you [cook] it well, they will come.

One of my local all-vegan restaurants is very popular, and the staff tells me that only about 50% of the patrons are actuall veg*ns. And, I hear that Candle 79 in NYC [which I'm dying to visit], for example, is a proverbial hotspot for even the carnivores (/omnivores).

In Batali's case, I think that committing to give up meat scarfs would have been more substantive.
03:32 PM on 05/07/2010
whatever. it's a cool idea. don't be such a bone-saw.
04:17 PM on 05/09/2010
I'm vegan. There are no bone-saws in my arsenal. Promise.
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HUFFPOST SUPER USER
mstock57
Go commando
09:33 PM on 05/05/2010
Mario has it right. Everyone should eat less meat. But it's difficult to be a vegetarian. I like a good steak now and then.
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HUFFPOST SUPER USER
Liberty1967
10:09 PM on 05/05/2010
I help a lot of clients with this and suggest that they think of adding vegetables vs. taking away meat. Eat the veggies first, finish up with the meat. Another tasty way to get your meat joy but eat less of it is to make some great stew or chili with beans & veggies. It's filling and delicious. Steak "now and then" isn't what Batali or the meatless monday movement is fighting, it's the mindless, habitual shoveling of huge amounts of low quality, mass-produced animal food that is what this culture currently supports thanks to huge lobbys. So if you have a steak hankering, go for it -- once in a while, especially if you get it from a local farmer or other good organic producer, vs. the factory-farmed crap foisted on you elsewhere. Once you have the real thing, you won't want to go back! As our culture evolves, it will be easier to eat mostly veg without feeling like you're starving.
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HUFFPOST SUPER USER
jsuperconductor
09:15 PM on 05/05/2010
Not a big stretch, as he prepares rustic and peasant cuisine, his dishes often feature meat and flavoring agent, or not at all. My man loves him some eggplant, and orange clogs.

If you want to watch something truly outstandingly odd, watch his episode of "Iconoclast" with his buddy Michael Stipe, wait , WHA?
09:14 PM on 05/05/2010
Wow. Can you believe all of Mario Batali's restaurants will offer at least 2(!) meatless options once a week?

All that says to me is that, on an average Tuesday thru Sunday, his restaurants probably do not offer 2 vegetarian options.
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HUFFPOST SUPER USER
RedAlert99
07:57 AM on 05/06/2010
I find it odd that a restaurant wouldn't serve at least two meatless options ALL the time.
02:50 PM on 05/06/2010
One the most best and most popular gourmet restaurants in Wilmington, NC, for a good many years had daily specials that always included a couple veg*n items. Often, my carnivore (/omnivore) friends would order one of those because it sounded (and was!) the most interesting on the menu. They were never disappointed.
02:47 PM on 05/06/2010
Was my initial thought, as well. How disappointing...and shortsighted.
07:57 PM on 05/07/2010
Agree with the fact that to truly embrace the meatless monday concept in all 14 restaurants, they should ONLY SERVE MEATLESS fare the whole day. At least 2 options should be the NORM for any restaurant that wants to cater to an ample audience.

I wonder if Mario himself is going meatless on mondays... inquiring minds want to know.
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HUFFPOST SUPER USER
Peridolius
07:58 PM on 05/05/2010
Bad branding. Monday is the worst day of the week. Meatless tells you what you're missing. It sounds like a punishment. Try "Veggie Fridays" instead. Friday is fun. Veggie tells you what you're getting, not what you're missing.
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HUFFPOST COMMUNITY MODERATOR
Sherzie
Former Republican
09:00 PM on 05/05/2010
Lacks alliteration.
02:51 PM on 05/06/2010
How about "Flora Fridays".
06:44 PM on 05/05/2010
Mario! I love you! Give me some vegan recipes!
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HUFFPOST SUPER USER
TheGripester
bites when poked
02:49 PM on 05/05/2010
Just another Meatless Monday, woo-oo-oh...wasn't that the Bangles? Or was it the Go-Gos?
04:34 PM on 05/05/2010
Actually, Bob Geldof's "(Tell Me Why) I Don't Like Mondays" was the song that came to mind for me. Looks like it may be making a comeback ;)
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HUFFPOST SUPER USER
scrogginsfarms
proud daughter of the american revolution
02:11 PM on 05/05/2010
recent studys have shown, cattle raised for food consumption are a major contributor to chronic abdominal satis factoral fullicitis around the globe.

this condition is at epidemic levels and continues to affect nearly 100% of those exposed. the symptoms of this affliction usually present immediately after a substantial meal, most notably on a friday or saturday night and in conjunction with drowsiness and intensified with alcohol.

usually a patient will experience a sense of complete satisfaction, bordering on profound euphoric contentment all over the body centering in the enlarged stomach. there will be noticeable lift in the corners of the mouth and substantial relaxation of the lower extremities. the teeth will show some discoloration and need a picking procedure to remove the remaining toxin.

treatment may require the use of some form of pie, cake, or ice cream type substance depending upon the patient.
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04:06 PM on 05/05/2010
cute but pointless.
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HUFFPOST SUPER USER
scrogginsfarms
proud daughter of the american revolution
05:10 PM on 05/05/2010
"thank you", as she bows.
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SweetJudith
02:20 AM on 05/05/2010
At least it's a start! Hopefully someday, it will be meatless everyday.
What a truly glorious thought...
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HUFFPOST SUPER USER
Giglawyer
Lions are unconcerned with the opinions of sheep.
04:01 PM on 05/05/2010
Says you. I am looking forward to my next glorious ribeye steak. MMmmmm....
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SweetJudith
04:53 PM on 05/05/2010
Good for you sweetie, good for you! Now be a good little troll and crawl back under the bridge you share with Cheney...xoxo
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Orcas Island
Speak the truth and ride a fast horse.
07:55 PM on 05/04/2010
I rarely eat red meat. Maybe once every two months. The beef industry has done a horrible job raising these animals in atrocious conditions. Humanely raised is best, none is better. Chef boy needs to lose about 75 pounds or he will be giving his cooking shows in a wheelchair like Paul Prodhomme.