Ever since I've been alive I've been shown those commercials with the kids in Africa who don't have any water or food and how I can donate to help them out. It always seemed to come on before dinner when I was a child, making me feel not so deserving about the dinner in front of me. As I got older it started to make even less sense to me how the society I live in will use more water before we head out the door than an entire family will in a day in some third-world countries. The problem isn't a matter of if there is enough clean water in the world for all of us, the problem is providing the proper resources so that everyone can have access to this necessity. Is that possible? Totally. In my opinion, if I am wasting water daily and someone doesn't have any I would say there is an imbalance and we can solve this. I don't deserve any more water than my friends in the next continent just because I was born here. So how can we balance the water crisis?
The world's water crisis is a large problem to wrap your head around, by far the leading world issue. Every year nearly 3.4 million people will die from preventable waterborne illnesses. Every 21 seconds a child will die from a preventable waterborne illness. Women and children spend 125 million hours each day collecting water for their families. The tragic facts don't end there but that is enough to make me wonder why is this crisis that seems preventable happening on such a large scale and what are we doing to help this issue. Over the years, there have been great advances in the water purification process from filters, straws, and water wells of many types, which is promising when trying to tackle the world's largest problem at hand. The good news with this particular crisis is that we have solutions, we have the technology, and now we have the motivated manpower. There are currently about 92 million millennials, according to the U.S. Census Bureau, making us the largest and most educated demographic in history. Why is this important? This demographic means everything in the direction that this issue is handled as well as many other global issues that we will live to experience for better or worse. More good news as researched by millennial career and workplace expert Dan Schwabel shows that 61% of millennials are concerned about the state of the world and feel personally responsible to take action and 81% have taken initiative by donating money, goods or services. Millennials have had access to more information during our lives to be informed about the problems of the world and how we can solve them. It will take the world's most educated demographic to put an end to the world's leading death toll and I, being a motivated millennial, embrace this challenge.
I am one-half of the nonprofit 100 For All, a luxury water brand that works as a one of a kind fundraising organization to combat the world water crisis. An organization that targets the spending luxuries of the top 1% and redirects those funds directly to the bottom 1% by providing clean water through our amazing partner Love-Water. A simple enough concept that aims to help balance the accessibility to clean water. Every night those fortunate enough to get into the worlds most exclusive and expensive clubs and restaurants spend...lets just say more than I've ever spend on a night out. To paint a short picture what got this whole idea rolling is that I found myself at VIP table service with a well off gentleman who proceeded to spend $125,000 on the table. The table was covered with bottles and then we left the bottles because lets be honest, how many bottles can one drink to themselves? This was a status move. No one cared about the alcohol. The point of sitting in VIP and having them come out with the sparklers and the girls is to show everyone else in the club who's the big spender. I wanted to target a demographic that has a lot to give and provide them with a way of giving without any effort . 100 For All sells our flagship product "100 Luxury Water" to high-end events, restaurants, clubs, etc.. and gives a luxurious aesthetic to the environment that the plastic bottles can't provide. With our bottles present, our clients can enjoy being seen drinking Luxury Water out of a beautiful gold bottle as well as everyone knowing that 100% of the profits from that bottle went directly towards the water crisis. This adds class to the status statements that some like to express. Everybody wins. Help yourself, while helping others. This is just one idea from a couple millennial's but I'm excited to see how much help we can be. I am even more excited for the collective ideas from the other 92 million of us who are also thinking of making the world a better place. The solutions are there and us millennials are working hard to make a change. I am certain of a future where basic needs are available for all.
www.100forall.org
@100ForAll