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Christopher Weber

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Why Can't You Hate Walmart as Much as I Do?: Culture Wars Infiltrate the Food Movement

Posted: 10/12/11 05:59 PM ET

In early September, Growing Power, a leading urban agriculture organization based in Milwaukee and Chicago, announced it would receive a grant of more than $1 million from Walmart. The group has a long record of growing food and jobs on its inner-city farms, but that laudable history could not stem the criticism that followed.

"Agtivists," foodies, and well-intentioned progressives jumped on the news as a sign that Growing Power had sold out. Writing on this page, Elizabeth McVay Greene opined that Growing Power was now "under the corporate thumb." Grist.org, a leading environmental news site, asked ominously, "Did Walmart buy urban ag group's silence?"

This predicable criticism, colored by class biases, has little, if anything, to do with Growing Power itself. Growing Power's integrity depends on what it does with the money and not merely on its accepting a one-time grant.

Just as important, the kerfuffle highlights widening divisions among key constituencies that helped elect President Obama: white progressives versus people of color, middle versus working class, grassroots community activists versus the anti-corporate crowd now protesting Wall Street's misdeeds.

If these groups can't learn to play nice, and quickly, the Obamas will not live in the White House much longer, let alone grow vegetables on the South Lawn.

Gardens might seem an unlikely flashpoint, but no more so than the alliance between Growing Power and the world's largest corporation. Growing Power's founder, Will Allen, serves as the face of urban agriculture -- what he calls the "Good Food Revolution," a movement predicated on small-scale, high-quality, earth-friendly foods.

Walmart, of course, represents the opposite approach: global supply chains, behemoth contracts, and more than a few container ships' worth of junk food.

Yet Walmart is an easy enemy to target (not to pun). Until Growing Power establishes some kind of lucrative, ongoing relationship with the mega-retailer, it can hardly be called a corporate pawn.

Moreover, the critics need to dig deeper to examine the politics underlying their own buying habits. During the biggest recession in decades, can they afford not to shop at big-box stores? Really? No cheap milk from Target or bulk pasta from Costco? Anyone who can avoid such places in these lean times can surely be called "privileged" and maybe even "out of touch."

It remains to be seen whether Walmart will become a good partner for the Good Food Revolution. For that matter, Growing Power's own future is far from clear. Can urban agriculture survive without big grants? How many people can city farms actually feed? Doesn't it make more sense to grow food close to cities instead of inside them?

Having reported on urban agriculture for the last few years, here's what I know for certain. The Walmart-Growing Power alliance is not as unlikely as it might seem. Both groups share one priority: selling affordable food, a desperately needed commodity in inner-city neighborhoods amidst the Great Recession.

On the South Side of Chicago, where I live, it remains mighty hard to buy a head of broccoli. The primary food distributors here are small bodegas selling hot Cheetos, "juices" containing no actual juice, and, if you're lucky, a grainy, $1 apple.

It's an appalling social problem and, at the same time, a beguiling business opportunity.

Corporate chains like Walmart are moving into Chicago to meet the ravenous demand for fresh food. They will almost certainly make lots of money in the process. Growing Power has built five Chicago farms to feed residents while reinvesting the profits here. Vastly different methods, but at least the shopping options for Southsiders will improve.

Maybe one fine day, Growing Power will take over Walmart's stores and convert them to indoor farms. But heading into what will be a cold, hungry winter for many families, we need less rhetoric about food politics and more affordable food.

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One of the new, drugstore-sized Walmarts on Chicago's South Side. It carries mostly food and has a large produce section.
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In early September, Growing Power, a leading urban agriculture organization based in Milwaukee and Chicago, announced it would receive a grant of more than $1 million from Walmart. The group has a lon...
In early September, Growing Power, a leading urban agriculture organization based in Milwaukee and Chicago, announced it would receive a grant of more than $1 million from Walmart. The group has a lon...
 
 
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06:52 PM on 10/23/2011
I have looked at the different supermarket ads and found that Wal Mart is not always the cheapest place to shop. I have also bought some of their products and found them completely unsatisfactory. When I do shop there, I always save my sales receipt as I have found mistakes, such as being charged three times for the same item. I don't particularly like Wal Mart. They have come in and shut down too many small business. I don't even know where you can find a shoe repair shop in our town any longer. People just go to Wal Mart and buy another pair of cheap shoes. However, I think Wal Mart has obviously filled a void and is reaping the benefits from that. And with the economy we have today, if people can save a few cents, then they are going to shop wherever that is possible.
10:33 PM on 10/15/2011
Face it: Urban gardens aren't, and never will be, completely self-sustaining; nor will they produce enough food to meet the needs of all the poor. But they're a great idea and why not welcome corporate support, including not-for-profit corporations like PBS (which recently built itself a $125 million headquarters building). How much do the non-profits contribute to the poor after they pay the bills for limos, first class travel, luxury hotels and meals from top restaurants? Oh, is PBS a greedy corporations, too? Why not discover how willing the non-profits are to help.
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BEEPA927
Just mean what you type
06:35 PM on 10/16/2011
Don't get me started. I want to Know where does all the non profit, cancer research,MS,united way,etc go . How much of this money gets to where it is supposed to. Years ago I stopped giving money to the united way when I found out How much management was getting and all the perks they give out. Another thing did you know that you can buy donation jars at 2.00 dollars put them on a store counter,name your donation and you keep the money. How many people want to admit putting money in those jars? WHERES THE BEEF>>>>>>>>>>>WHERES THE MONEY
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GrumpyinAZ
My opinion is worth every penny you paid for it
05:59 PM on 10/14/2011
I have never set foot in a SlaveMart and sometimes drive 60 miles to get a selection rather than do so.
I am amazed that the Unions have not organized a boycott until SlaveMart Unionizes. They are the largest and if you can bring them to task the rest will follow. I haven't noticed any SlaveMarts closing because of my boycott but I'll perservere
02:36 PM on 10/18/2011
Good for you - freedom of choice to drive 60 miles if you want. And people who shop at WalMart also exercise freeedom of choice.
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GrumpyinAZ
My opinion is worth every penny you paid for it
02:50 PM on 10/18/2011
But their "Choice" involves destroying our economy to feed greed
Oginikwe
I think therefore I'm dangerous
02:50 AM on 10/14/2011
Wal-Mart is the biggest corporation in the the world and how it got that way and stays that way is part of the reaction to this grant. Don't forget that this corporation is subsidized by the states it operates in because so many of their employees remain eligible for state programs like food stamps and a medical card even when working full time. Wal-Mart has contributed to falling wages, disappearing benefits, as well as union busting. They have been a leader in causing the outsourcing of jobs from here to countries with low-wage labor. Wal-Mart has more than 3,000 supplier factories just in China.

Considering they made over $400 billion last year, a quarter of a million for them isn't a bump in the road while it is a great deal for Growing Power and they will probably use it very wisely. If they really wanted to impress people, Wal-Mart should have given at least half a million: a million would have been even better.
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08:41 PM on 10/13/2011
Good article.
05:55 PM on 10/13/2011
Yes! Plus -- these same critics take money from the Rockefeller Foundation. Where do they think Rockefeller made his money????
12:50 PM on 10/13/2011
Second, "Moreover, the critics need to dig deeper to examine the politics underlying their own buying habits. During the biggest recession in decades, can they afford not to shop at big-box stores? Really? No cheap milk from Target or bulk pasta from Costco? Anyone who can avoid such places in these lean times can surely be called ‘privileged’ and maybe even ‘out of touch.’”
This statement perpetuates something even worse (possibly). Shopping at these stores is NOT necessary to get cheap food, however it is the easiest and most convenient. What (IMO) Grow Power is working towards is empowering marginalized families and individuals with the skills necessary to supply themselves with a source of cheap food and in doing so freeing themselves from the oppressive nature of these businesses.

I support a family of 4 on $12,500 (based on my 2010 AGI) so I most definitely am not monetarily privileged (for an American) and (IMO) I am certainly not "out of touch." Yes, I do shop at these places, but only when I can justify the time and effort saved with gains towards a future of less dependence on these sources.
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GrumpyinAZ
My opinion is worth every penny you paid for it
06:01 PM on 10/14/2011
But SlaveMart is number #1 in every catagory. Reform them and the rest will follow
12:48 PM on 10/13/2011
I am still a supporter of Growing Power and will remain so unless its leadership begins to forsake its own mission. I will have faith in them until their actions deem otherwise. I take no issue with their using of (strings free) corporate funds towards accomplishing their mission, and in fact I find it noteworthy of Growing Power to use money sourced from corporations that stand to compete with them directly. However, I must take issue with this article on two statements the author makes.

First, “white progressives verses people of color.”
These types of statements are divisive at best and only lend to perpetuating racism.