THE BLOG

A Look at SXSW Interactive

03/16/2015 05:42 pm ET | Updated May 15, 2015

2015-03-16-1426507788-1021316-ConventionCenterAustinSXSW.jpg
It has been an insanely busy couple of days SXSW Interactive so far. Want to see a slice of what it is like?
2015-03-16-1426508087-5907489-SXSWlines.jpg
There are long lines to get into anything... but the planning and execution of events are efficient,
2015-03-16-1426523010-4344995-SXSWselfie.jpg
and the enthusiasm levels are high. One definitely feels the collective buzz of excitement - it is like being at the olympics of cutting-edge technologies and digital creativity. 2015-03-16-1426509146-2056170-CoffeeAndPhoneHandsHP.jpg
Wifi is plentiful and attendees stay connected. This is NOT an environment where it is considered rude to be glued to the smart phone.
2015-03-16-1426508367-2377479-SXSWBadge.jpg
The badge allows access to sessions, panels, events, presentations, networking events, trade show, job fair, you name it. Multiple events are happening simultaneously all over Austin over the course of 5 days.
2015-03-16-1426508675-346117-JWMarriottSXSW.jpg
If the future of wearables interests you, you may find yourself attending sessions here.
2015-03-16-1426508772-9126909-DriskollSXSW.jpg
Foodies will likely be drawn to the SouthBites sessions, mostly held at the Driskill Hotel.
2015-03-16-1426509321-1234411-PaolaAntonelli.jpg
Keynote Paola Antonelli, Senior Curator of The Museum of Modern Art, on How Designers Grow the Future
2015-03-16-1426509868-4208528-WearablesPanel.jpg
Wearables panel with Fossil, Jawbone and Intel weighing in on the future of wearables technology.
2015-03-16-1426510251-1095557-AppleWatch.jpg
Like it or not but everyone is talking about the iWatch...
2015-03-16-1426509963-7051023-WelchVaynerchuk.jpg
Jack Welch and Gary Vaynerchuk on What It Really Takes to Win in Business
2015-03-16-1426510129-8820945-AudiencesSXSW.jpg
2015-03-16-1426510538-8280955-BizStone.jpg
Biz Stone on Creativity and Redefining Success
2015-03-16-1426528899-8672406-BillGurleyMalcombGladwell.jpg
Bill Gurley and Malcomb Gladwell covered a variety of interesting topics.
2015-03-16-1426525558-8490185-BloggersAndBeyond.jpg
Bethany Joy Clark and Indiana Adams on Brand Partnership & Influencers
2015-03-16-1426510744-6005338-SXSWTradeShow.jpg
SXSW Tradeshow
2015-03-16-1426510801-3083246-SXSWjobmarket.jpg
2015-03-16-1426510956-2186451-SearchAndRescueRobot.jpg
From the Robot Petting Zoo: This search and rescue robot, named Bujold, is the product of Texas A&M CRASAR, and one of four used at the World Trade Center. These robots handle compact rubble with voids too small for humans or dogs to search.
2015-03-16-1426525929-4045979-PitchesSXSW.jpg
Pitches are happening everywhere...
2015-03-16-1426527662-4039248-re3dPrinter.jpg
This re:3D printer is one of the next greatest things in 3D printing. It has a 2'x2' printing volume. I happened to see it over at Capital Factory, as it was making super cool party favors for a Google event they were having. Capital Factory had an impressive lineup of events that included Google Lightning Talks and Google Fast talks.
2015-03-16-1426526307-5097759-BatesMotel.jpg
Meanwhile, all around town, Media, Social, and Brands have taken over the city in creative and interactive ways:
2015-03-16-1426526371-2267979-hootsuiteSXSW.jpg
Hootsuite
2015-03-16-1426526483-6546784-YahooSXSW.jpg
Yahoo
2015-03-16-1426532178-20325-SamsungStudio.jpg
Samsung Studio
2015-03-16-1426526601-7124736-MashableHouseExt.jpg
The Mashable House (personal favorite for the level of creative fun they delivered)
2015-03-16-1426526718-6375200-Hulu.jpg
Hulu
2015-03-16-1426527793-4747368-Meerkat.jpg
The Meerkat App gained instant popularity with SXSW crowds, offering the ability to live stream events over twitter, with the Snapchat element of not being able to replay the content later. If you don't know this app, check it out...
2015-03-16-1426528213-4096542-MophieRescue.jpg
Mophie scored most creative marketing campaign with #mophierescue. They partnered with a St. Bernard Rescue organization to go assist low battery distress tweets, deploying canines to deliver charges for phone. They also offered free cold drinks at their "Mophie Lodge" to recharge the attendees. Brilliant.
2015-03-16-1426528287-435611-ShinerBock.jpg
Texas hospitality.
2015-03-16-1426528463-3658562-SXSWwristbands.jpg
Just as important as the badges are the wrist bands- offering access to VIP venues or parties.
2015-03-16-1426529224-1612907-SpredfastFlamingLips.jpg
Spredfast hosted an enormous party, entertainment by The Flaming Lips and Future Islands.
2015-03-16-1426529402-1918426-SXSWpartiesDJ.jpg
DJ Qualeh at the W Hotel
2015-03-16-1426529548-4314112-6thstsxsw.jpg
And of course, 6th Street...
2015-03-16-1426529602-7734763-TransportationTweet.jpg
Cars? Don't bother. Most of the city is blocked off for high pedestrian traffic.
2015-03-16-1426529809-4646632-ShowTakeaway.jpg
SXSW is certainly not over yet. If you are attending, share what you love most about it in the comments.
2015-03-16-1426529695-1398607-SXSWshirts.jpg
2015-03-16-1426531288-8731708-sxswcoverageHP.jpg
See more detail on some of my favorite SXSW moments on CourtneyPrice.com