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Craig Kanalley

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Google Plus Seems Like Social Gold, But Is the Timing Right?

Posted: 06/29/11 05:01 PM ET

Make no mistake: Google+ is indeed Google's shiniest social product yet, both aesthetically and on the backend, to challenge Facebook head on and claim a spot on the social media map.

It's set up in a way that the average Internet user can immediately pick up on.  It's built on social circles, a familiar concept in real-life, so why not translate that to the Web?

A few minutes set aside to toy around with the service turned into hours, as I eagerly set up my circles and interests, and began interacting with the stream of content tailored to my interests.

One thing was clear early: It was clicky and addicting. I could +1 this, comment on that and share as I pleased. And it was no ghost town, even at this early stage. People were interacting back (among them Google employees; nice to see them so engaged). Not long after, "hangouts" began popping up, video chats that allowed me to meet new people with similar interests.

Then there were the notifications. Email notifications and the brilliant universal nav bar kept pulling me back into the service. Even when I left Google+, there was a constant, stark reminder in the form of a black bar at the top of google.com and my personal Gmail account -- with red notification bubbles popping up. This is to say nothing of the slick mobile interface that welcomed me back on my phone. It all made me want to keep using Google+ (like MG Siegler experienced).


The nav bar that makes me want to keep using Google+

Loaded with features, heavily personalized and constantly pulling you back, there's no doubt Project Google+ is both ambitious and attractive, almost certainly Google's best social work yet.  But is the timing right?

Timing is everything on the Web. It's whoever gets there first, but also whoever is best and can keep a user base happy at critical times.

The Web is also a place you can't rest, or you risk falling behind on the times. To keep up with the whirlwind Web, a place you can be on top of the world one moment and an afterthought the next, constant innovation and iterations are necessary. And kudos to Google on that front... Google has been secretly hard at work on Google+ for some time now and pledges to keep iterating.

Timing, however, is the key question. If the time is right, Google -- once unleashing Plus publicly to the entire Internet -- may have finally struck social gold after attempts like Buzz and Wave gained globs of attention before fizzling out.

Facebook launched at precisely the right time and began acquiring users from Friendster and MySpace before pulling ahead of those services altogether. And the 24/7 information-obsessed Web world was hungry for a service like Twitter when it launched.

Is the time right for Google+? It could be. Or, it might just be too late. Facebook, Twitter and Tumblr already have significant head starts in the social space. Google's past attempts like Buzz failed as they never got the brand recognition akin to these types of services.

It could also be too early, believe it or not, should social media powerhouses eventually take a wrong turn and Google+ stumbles out of the gate. If Google+ doesn't immediately grow quickly, it could gain the reputation of a failed experiment and never ignite another spark years down the road.

Regardless how this turns out, as an early user of Wave and Buzz before moving on myself, the first returns of Google+ have been impressive. Google has built an engaging, intuitive and well-designed experience. And again, that's before the firehouse was turned on and the whole Web joined. So there's that.

Wave had an ooh, aah somewhat magical feel at launch. Buzz prompted intrigue with its integration with Gmail. But Google+ has a bit of both, plus a greater emphasis on personalized news through Sparks, features you won't get on Facebook like video chat, and a seamless integration with so many other Google products like YouTube. And privacy considerations seem to have been weighed closely. With Circles, and since you are unable to see others' Circles, it just feels safe.

However Google+ fares, we should know soon. The people of the Internet will be the judge, once it's open to all. And the Internet citizen tends to make decisions quickly, wasting no time to crown a champion or declare a dud. If it's dubbed a winner, we'll know quickly: word of mouth, blogs, comments, tweets and Facebook posts will fuel exponential growth.

Thumbs up to Google on this latest product. Look forward to the floodgates opening and seeing if this project stands the test of time.

RELATED: 9 things you need to know about Google+.

 

Follow Craig Kanalley on Twitter: www.twitter.com/ckanal

Make no mistake: Google+ is indeed Google's shiniest social product yet, both aesthetically and on the backend, to challenge Facebook head on and claim a spot on the social media map. It's set up in ...
Make no mistake: Google+ is indeed Google's shiniest social product yet, both aesthetically and on the backend, to challenge Facebook head on and claim a spot on the social media map. It's set up in ...
 
 
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08:47 AM on 07/12/2011
Hi, Craig I agree with you on the new Nav bar. If google indeed brings this to all their other services, you'll be able to update to Google+ without leaving Blogger, YouTube or Gmail for example.
I think that will be the main thing that gets people to stay on Plus. 'cos everyone on the planet uses Search, YouTube and Gmail the most. Still today google search is the #1 engine on the planet. If google+ is available through and in the Nav bar across their portfolio of products, then people will be using Plus as much as they can. Just because of the fact it will be persistent across every product of Google. Same goes for +1's, the more webmaster and website owners are starting to include it on their sites and pages, the more people will be drawn back to Plus too.
06:01 PM on 07/11/2011
Kennedystradamus predicts Google+ is likely here to stay. I mean, just look at the hype it's caused. And as Craig pointed out, it's addictive. Those are really the only two ingredients you need for a new dish to become a sold-out favourite on any social media menu.
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HUFFPOST SUPER USER
Steelsil
Warren/Grayson 2016! Yes We Can!
07:34 PM on 07/03/2011
The opportunity is there for them not to offend against their users' right to privacy.  Facebook has sold its subscribers to the highest bidder.  Google+ will win if they keep their integrity.
04:18 PM on 07/03/2011
Can't wait to try. Facebook is rapidly turning into myspace, maybe worse.
07:28 AM on 07/03/2011
In my opinion google+ has better future. The google is more experienced than facebook. The google has a lot of power. Nobody know how will be google next step. The Google more thought about google+ before release it. They have to have plan for a future. It is Goole+ first step. The next steps are coming. What facebook can offer us ? Video chat and what more ?
Google+ starts in great time.
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Jeffrey Garza Falcon
07:14 PM on 07/01/2011
I predict Google+ will go the way of Google Video, to the dustpins of corporate history. This product is a big *yawn.* I mean, who many social networks am I supposed to keep up with? I'm already on Tumblr, Twitter, FB, and Color. Now I'm supposed to spend time on this one too? Not gonna happen, Google+ doesn't stand a chance unless one of the other big players goes down.
05:13 AM on 07/02/2011
Good day,
Im not the type of guy wants to do a rebuttal especially social networking but I will now as I used almost all kinds of social networking & I will tell you that I will gamble with all my money that GOOGLE PLUS will win big starting the end of this year till the coming years like youtube,gmail & android...
I will give you $50k & my audi quattro if google will lost in the battle vs facebook in 2012...
Its so advance & more secure than facebook and so many stuff that any social networking doesnt have...
MARK MY WORD, GOOGLE+ WILL WIN BIG STARTING 2012...
10:39 AM on 07/01/2011
Google+ has the potential to not only replace Facebook, but also Twitter and Linked-In. You mean I can go to only one site to post a public blurb to my "followers", a raunchy joke to my friends, and a corporate announcement to my co-workers? Yeah, I'm in.
08:42 AM on 07/01/2011
I am curious if there are any forums where users can post feedback or suggestions for Google+?
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HUFFPOST SUPER USER
Steelsil
Warren/Grayson 2016! Yes We Can!
07:35 PM on 07/03/2011
Google+, if they ever manage to carry any decent amount of traffic.
10:24 PM on 07/04/2011
for a Super User you have little insight. Google will smash Facebook as Android is smashing Apple. Google doesn't need a Zuckerberg, they have many, many brilliant engineers and deep pockets of actual cash, not just stock 'valuation' to experiment 100 times what Facebook can afford. Facebook is toast by the end of 2012.
05:06 PM on 06/30/2011
I can't wait to try it. I wanted to ditch facebook permanently, but then I moved out of state and decided to use it to keep in touch with friends and family. I have big hopes for you google+!
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03:50 PM on 06/30/2011
Please disregard my other post here.
The screen flipped halfway through my post to another thread and I didn't even catch it.
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03:47 PM on 06/30/2011
The debt, or the whole US economic picture was made moot as far as the constitution goes given that it was written at a time prior to the federal reserve system that currently exists today. The money game has changed since 1913 dramatically. So too has "war" in that the stuff we're involved in right now in a half dozen middle eastern countries that is eating through our treasuries like flesh eating coli would never have happened at the time our constitution was written, and it's not likely that in fact this mad imperialism in the name of national security would have been considered constitutional by the very people who penned it...or the amendments that have followed over 350 years.
The whole document, by today's actions and standards has been made moot with the exception of often disingenuous and convenient interpretation for the sake of corporate profit.
02:36 PM on 06/30/2011
So far I am unimpressed. A social network requires -- well -- people with whom one can interact. By shutting off invites, I have five connections, none of whom post regularly. This was the same problem Google has faced with its two previous attempts at social networking. Either release it and roll it out to the masses or don't. Half-ass doesn't get it done; not when there are so many other options.
10:33 AM on 07/01/2011
It's called BETA testing. Meant to work out the bugs. I think it may be a good idea to fix some things before unleashing it to the world.
12:34 PM on 06/30/2011
The black navigation bar is illegible for the visually impaired and fails W3S standards for accessibility.
11:51 AM on 06/30/2011
I'm on Facebook pretty much under duress, and I'm keeping my friend list incredibly low (no more than 20, ever). I find the whole thing increasingly annoying, especially when sites like this want me to log in with my Facebook account. I suppose I'll try this, but probably not until January 2012. (It's generational, so don't flame me for this lack of enthusiasm).
10:30 PM on 07/04/2011
totally agree. My experience with Facebook is to write and impassioned post only to delete it minutes later as the audience I speak to is too diverse. Google Circles on the other hand allows me to run essential several different social circles keep each circle's idiosyncracy intact, unlike Facebook. I loath Facebook despite my being one of the early adopters. In my opinion, Facebook blew it long ago trying to rip off each social media tech like Twitter etc. and losing its soul along the way. Oh yeah, I forgot, Zuckerberg doesn't have one
09:38 AM on 06/30/2011
I got an invitation, but it would not allow me on because they are limiting the number of people on it right now. First there was MySpace and Facebook toppled it. First there was Palm and iOS toppled that. Now comes Google+, will it topple Facebook? Who knows, but look what a little thing called Android did to iOS and other cell phones. Google+ is a dumb name, but I would not bet against them.