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Need Help Using Social Media to Promote Causes

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There are a lot of people around doing really good work for others, not only with good intentions, but they're getting stuff done. That includes:

Well, social media, like Twitter, Facebook, and blogging are ways to get the word out, the efforts need buzz, and they often need finance.

I have a lot of followers; what's the effective, and ethical, way to do this, and to enlist my followers?

Maybe there's Facebook causes, etc, but what do you think works?

Thanks!

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