Hey, you might recall The Great Schlep from last year, with Sarah Silverman getting the vote out.
Its co-founder (Ari Wallach) is rapidly building something similar for health insurance reform. I know he needs help in areas like web, video, content etc.
If you are interested in helping you can reach him via: firstname.lastname@example.org
I do think we need stuff like this to counter the efforts of astroturfers and front groups who don't want everyone to have health care.
Follow Craig Newmark on Twitter: www.twitter.com/craignewmark