Swiss-born Émilie Meldem studied fashion design at Ecole de Bahl, did her master's degree at Paris' Institut Français de la Mode and after graduating, started interning for Viktor & Rolf. A few months into her internship, Meldem found out she was amongst the ten nominees of this year's edition of Hyères, so she dropped everything and focused on producing her collection.
Two months later she presented her work at the Villa Noailles, during the 26th Hyères fashion festival. Meldem, managed to steal the show and seduce the likes of Raf Simons, Christopher Kane and Proenza Schouler, who were amongst the judges who announced her winner of the Special Jury Prize.
For Meldem, fashion is a contradicting duality: it is about creativity and freedom as much as it is concrete and structured - a duality she clearly recognizes in her native culture. Growing up in Switzerland, she was fascinated by the structure of a contained and regulated society, which manages to accommodate imagination and vision. In her work she has addressed and embraced both restriction and liberation.
Text by Athina Kontonikolaki for Crane.tv
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