The high-pitched YouTube star Fred is earning a six-figure income from his online videos and his status as the most-subscribed YouTube channel of all time, Google's Eileen Naughton told attendees at the OMMA Video conference in New York earlier this week.
That money is helping push online video as a category to command 4% of all online ad revenue -- still small, but definitely growing. But don't expect online video to impact the upfront.
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