THE BLOG
03/14/2011 03:33 pm ET | Updated May 25, 2011

British Press Slams Burger King CEO for "Bad Food, Unattractive Women" Comment

The University of Chicago student newspaper published a story March 8 describing an otherwise uneventful lecture by Burger Kind CEO Bernardo Hees.

Then they threw in this aside:

Hees added that the hard work he put into his MBA at the University of Warwick in England was easy because there were few distractions. "The food is terrible and the women are not very attractive [in England]. Here in Chicago the food is good, and you are known for good-looking women," he said.

Oops.

Burger King has since apologized, telling the Guardian "Mr Hees apologises if his comment has offended anyone. It... was intended as a humorous anecdote to connect with his audience."

Burger King Sign

Michelin-starred Brit chef Marcus Wareing asked The Sun how the man responsible for dishing up so much fast food could criticise our cuisine. "It's an insult to British gastronomy," he said.

The Telegraph suggests a solution:

One way for British women to make themselves more attractive might be to avoid a visit to one of Mr Hees' fast food outlets. Boasting 950 calories, a Burger King Double Whopper with cheese accounts for half of a woman's recommended daily calorie intake of 1940 calories. The burger has twice the calorie count and, with 22g of saturated fat, more than double the saturated fat count than its comparable rival, the McDonald's Big Mac.

Photo courtesy of Jeramey Jannene on Flickr.

A version of this story originally appeared on McDermott Report.