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Dan Solin

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Their Confidence Is Killing Your Returns

Posted: 11/29/11 07:53 PM ET

What do these well known financial celebrities have in common: Jim Cramer, Larry Kudlow, Jeff Macke, Joe Kernan and Dylan Ratigan?

They are all extremely confident. There is little personal vulnerability in their presentations. They provide their views on the economy, attempt to pick stock "winners", engage in marking timing predictions and anoint the next hot mutual fund managers unequivocally and with self-assurance.

Many brokers and advisors, who engage in the same activity, share this trait of uber confidence. Here's a typical example I recently encountered.

At the request of a prospective client, I proposed a risk adjusted portfolio, consisting of low management fee, passively managed stock and bond funds. I tilted the portfolio towards small and value stocks, consistent with the research of Eugene Fama and Kenneth French. Their research explained the relationship between risk and return for stocks. It is known as the Fama-French three-factor model. Distilled to its essence, the Fama-French three-factor model holds that a portfolio tilted toward small and value stocks (which increases risk) has a higher expected return than a portfolio without this tilt, over the long term. You can read more about the Fama-French three factor model here. In my recent book, The Smartest Portfolio You'll Ever Own, I recommended portfolios of index and exchange traded funds at different risk levels that investors could implement themselves. These portfolios are based on the research of Fama and French.

My prospective client showed my recommendations to a friend who is a well-known financial advisor. He derided them as "possibly" suitable for those who wanted to preserve wealth, but not to grow it. In order to grow wealth, he advised retaining his firm because of its ability to time the markets and "customize an individually tailored portfolio of stocks and bonds."

The research supporting my recommended portfolio is extensive and is summarized in the bibliography to my book. His advisor friend provided no research validating his approach to investing, but he made up for the lack of data with his air of infallibility and aura of expertise.

I often wonder why so many investors ignore the overwhelming data indicating that capturing market returns in a globally diversified portfolio of low management fee index funds in a suitable asset allocation is likely to outperform stock picking, manager picking and market timing -- the daily grist of many brokers and advisors. If you have limited time for research on this subject, take a look at the "Standard & Poor's Indices Versus Active" reports, which you can find here.

The answer to this riddle may have nothing to do with a battle over data, and everything to do with the perception of confidence. Don Moore, of Carnegie Mellon University, conducted research showing that we are inclined to accept advice from a confident source, even if the track record of that source is unworthy of our trust. Another study is even more troublesome. It found those receiving "expert" advice essentially "switched off" their brains (as measured by an MRI). The subjects would have been better off ignoring the advice of the "experts" and making their own decisions, but their brains went "dormant" when confronted with "expert" advice.

Keep this research in mind the next time you are exposed to the oh-so-confident opinions of financial experts. You would likely be better off independently looking at the data and making your own decision.


Dan Solin is a Senior Vice-President of Index Funds Advisors (ifa.com). He is the author of the New York Times best sellers The Smartest Investment Book You'll Ever Read, The Smartest 401(k) Book You'll Ever Read, and The Smartest Retirement Book You'll Ever Read. His new book, The Smartest Portfolio You'll Ever Own, was released in September, 2011.The views set forth in this blog are the opinions of the author alone and may not represent the views of any firm or entity with whom he is affiliated. The data, information, and content on this blog are for information, education, and non-commercial purposes only. Returns from index funds do not represent the performance of any investment advisory firm. The information on this blog does not involve the rendering of personalized investment advice and is limited to the dissemination of opinions on investing. No reader should construe these opinions as an offer of advisory services. Readers who require investment advice should retain the services of a competent investment professional. The information on this blog is not an offer to buy or sell, or a solicitation of any offer to buy or sell any securities or class of securities mentioned herein. Furthermore, the information on this blog should not be construed as an offer of advisory services. Please note that the author does not recommend specific securities nor is he responsible for comments made by persons posting on this blog.

 
 
 

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drbob601
Soylent Green is People
08:09 PM on 11/30/2011
Another thing that kills returns is staying in the market when it's declining. I bailed out completely in Dec 2007, as soon as it looked like we were heading for a recession. Didn't think it would become a full-blown crash, but I was happy to sit on CDs paying 4% for a year or so.

I started getting back into the market with my IRA around Aug 2008. A little early, but, hey, timing the market right isn't easy.

Certainly having relatively few positions makes it easier (and cheaper) to jump in and out quicker. And ETFs are a good way to get exposure without having to hold hundreds of positions.

I stayed in the market with my 401(k) through the dotcom boom and bust. Those days, I was busy working and didn't bother to pay attention to my investments. I simply threw away the quarterly statements in disgust, and kept investing every month through my employer...all the while wondering why my account wasn't "snowballing" like the Merrill Lynch advisers told me it would when I set up the account.

I wish I'd sold some of my holdings before everything tanked in 2000. I'm sure I still had one or two shares of Cisco or Microsoft stock that I'd acquired (through mutual funds) at $60 or $70 per share when I rolled over my 401k in 2006. Cisco's at $18 now, and Microsoft's at $25. That money's long gone...and never coming back.
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withonor
Progressive Liberal Independent
02:18 PM on 11/30/2011
Confidence, as it relates to markets, is a self fullfilling prophecy. If investors told people the truth of the whole thing, no intelligent person hand over there money to the sharks.

The fact that you advised someone to invest at all and that your biography at the end of your blog was almost as long as your entire article, tells us that you're no different from the great whites (Strange... I was intending that as a shark reference, but it fits in so many ways...) that you condemn.
02:32 PM on 12/01/2011
That wasn't a biography, it was a disclaimer.
11:45 AM on 11/30/2011
Great advise.
11:15 PM on 11/29/2011
Put another check in the affirm category. I have seen a significant amount of analysis that agrees with your statements here. Sure, there are some actively managed funds that are lucrative, but there are many more that do not even match the ROR of the most common index funds. I think much of the management push that you describe in your article is due to financial industry insiders protecting their jobs. I used to work in an office with a few 'day trader' wannabees, and I would always here about the winners but never about the losers. I honestly would like to get to the point where I could do my own analysis and attempt to pick individual stocks, but at this point in my life I just don't feel like the potential payoff is worth the time required to feel comfortable with any decisions I would make.
11:08 PM on 11/29/2011
I recall those "oh-so-confident opinions" just before the last crash. When someone gives me advice on an indeterminate subject without a hint of humility or qualifiers, I assume they either don't know what they are talking about or are in the process of selling me something.
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10:23 PM on 11/29/2011
The average investor isn't interested in modest earnings. He wants to "make a killing". Which is why stock brokers are such happy campers. They make money whether stock prices rise or fall.

Just remember: never invest any money in the stock market unless you're absolutely sure you'll never need any of that money.
09:26 PM on 11/29/2011
Im with you on this, Dan. I advise based on low fees and etfs/ cefs and single issue fixed income (avoiding the fund/etf fixed income slaughter upcoming ((at some point)) as rates rise. Low fees = 1% or less depending on assets managed.