Businesses often have a long to-do list that includes getting the word about new promotions, making sure they order enough products or equipment to support customers, and ensuring employees get paid. But an online presence is part of that checklist, since customers and clients primarily turn to the internet to get information about a company before choosing to buy from it.
One area that always seems to be an issue is online reviews. Customers care what others are saying about your brand online, with the information often prominently featuring in search results. In fact, research consistently shows that reviews influences buying decisions for the majority of consumers. It's important for your business to have a large number of reviews and that a substantial number of those reviews are positive. Here are four techniques you can use to get more five-star reviews.
Set Up a Presence
The first step toward getting reviews is to ensure customers have a place to leave them. Unless you're selling through a marketplace like Amazon or Etsy, customers will likely go directly to sites like Yelp and Google to comment about your products or services. To set up your business page on Yelp, you merely
that captures all of your business information and wait for approval. Once approved, you'll be sent an email inviting you to claim your business page. If your business has more than one location, it's important to claim each location by going into your account settings and choosing "claim another business" from the additional options section. With Google, use the
tool to set up your Google page, which will also make it easier for customers to get information such as your operating hours and location.
Ask
Don't be shy about asking your customers to leave a review. When interacting at the cash register or by phone, simply mention that you're trying to build your business's review presence and ask them to take a few minutes to post a review on Yelp, your own website, or another external site. If you email receipts to your customers, include a link to leave a review. For paper-based receipts, you can include a QR code or website link that encourages customers to provide feedback. For your own site, you can incentivize customers by offering a coupon or entry into the contest for every review they leave.
Keep Reminding
A well-timed gentle nudge can make a big difference in the number of reviews you receive. Use
by sending a reminder emails after a set period of time. Use your email newsletters or in-store signage to ask customers to find your business on Yelp. Set up a menu item on your website titled "Reviews" and link to your various review pages on that site. On social media, occasionally post a reminder to leave a review using a fun graphic. If you have loyal customers, ask them to provide a testimonial, either by text or video, or excerpt that review on your site. You'll eventually have a page filled with positive comments about your business that will help build confidence for new visitors.
Launch Forms
If you collect reviews on your own site, create a form that collects reviews while customers are using your site. The most likely place for this type of form is as a page that displays after a customer completes a purchase. You can look for a widget specific to your web-hosting platform or find
that works with a variety of site types. In addition to the overall customer experience, businesses that sell products may find it useful to allow reviews on each item. Customers will appreciate information such as how a piece of clothing fits or whether a gadget works a certain way. In addition to building a review presence on your own site, you'll also be able to get valuable feedback about the user-friendliness of your business and products that you can use to make improvements.
Reviews are important to online visibility, providing content that helps with search rankings. With more customers than ever relying on reviews before making purchase decisions, businesses can't afford to leave reviews to chance. By taking proactive measures, businesses can boost the number of reviews that customers leave for their products and services, benefiting their bottom line.
Our 2024 Coverage Needs You
It's Another Trump-Biden Showdown — And We Need Your Help
The Future Of Democracy Is At Stake
Our 2024 Coverage Needs You
Your Loyalty Means The World To Us
As Americans head to the polls in 2024, the very future of our country is at stake. At HuffPost, we believe that a free press is critical to creating well-informed voters. That's why our journalism is free for everyone, even though other newsrooms retreat behind expensive paywalls.
Our journalists will continue to cover the twists and turns during this historic presidential election. With your help, we'll bring you hard-hitting investigations, well-researched analysis and timely takes you can't find elsewhere. Reporting in this current political climate is a responsibility we do not take lightly, and we thank you for your support.
Contribute as little as $2 to keep our news free for all.
Can't afford to donate? Support HuffPost by creating a free account and log in while you read.
The 2024 election is heating up, and women's rights, health care, voting rights, and the very future of democracy are all at stake. Donald Trump will face Joe Biden in the most consequential vote of our time. And HuffPost will be there, covering every twist and turn. America's future hangs in the balance. Would you consider contributing to support our journalism and keep it free for all during this critical season?
HuffPost believes news should be accessible to everyone, regardless of their ability to pay for it. We rely on readers like you to help fund our work. Any contribution you can make — even as little as $2 — goes directly toward supporting the impactful journalism that we will continue to produce this year. Thank you for being part of our story.
Can't afford to donate? Support HuffPost by creating a free account and log in while you read.
It's official: Donald Trump will face Joe Biden this fall in the presidential election. As we face the most consequential presidential election of our time, HuffPost is committed to bringing you up-to-date, accurate news about the 2024 race. While other outlets have retreated behind paywalls, you can trust our news will stay free.
But we can't do it without your help. Reader funding is one of the key ways we support our newsroom. Would you consider making a donation to help fund our news during this critical time? Your contributions are vital to supporting a free press.
Contribute as little as $2 to keep our journalism free and accessible to all.
Can't afford to donate? Support HuffPost by creating a free account and log in while you read.
As Americans head to the polls in 2024, the very future of our country is at stake. At HuffPost, we believe that a free press is critical to creating well-informed voters. That's why our journalism is free for everyone, even though other newsrooms retreat behind expensive paywalls.
Our journalists will continue to cover the twists and turns during this historic presidential election. With your help, we'll bring you hard-hitting investigations, well-researched analysis and timely takes you can't find elsewhere. Reporting in this current political climate is a responsibility we do not take lightly, and we thank you for your support.
Contribute as little as $2 to keep our news free for all.
Can't afford to donate? Support HuffPost by creating a free account and log in while you read.
Dear HuffPost Reader
Thank you for your past contribution to HuffPost. We are sincerely grateful for readers like you who help us ensure that we can keep our journalism free for everyone.
The stakes are high this year, and our 2024 coverage could use continued support. Would you consider becoming a regular HuffPost contributor?
Dear HuffPost Reader
Thank you for your past contribution to HuffPost. We are sincerely grateful for readers like you who help us ensure that we can keep our journalism free for everyone.
The stakes are high this year, and our 2024 coverage could use continued support. If circumstances have changed since you last contributed, we hope you'll consider contributing to HuffPost once more.
Support HuffPostAlready contributed? Log in to hide these messages.