The announcement of Apple's iPad has been much anticipated by a world with an ever-increasing appetite for mobile computing devices as a way to connect, interact, learn and work. As rumors circulated - first about its existence and then about its capabilities - the iPad received more media attention than any other gadget in recent memory.
Whether you actually want an iPad or not, there is no doubt that it is a harbinger of things to come. The iPad relies upon cloud-based computing to stream video, download music and books, and fetch email. Already, millions access the 'cloud' to make use of online social networks, watch streaming video, check email and create documents, and store thousands of digital photos online on popular web-hosted sites like Flickr and Picasa.
The cloud is growing at a time when climate change and reducing emissions from energy use is of paramount concern. With the growth of the cloud, however, comes an increasing demand for energy. For all of this content to be delivered to us in real time, virtual mountains of video, pictures and other data must be stored somewhere and be available for almost instantaneous access. That 'somewhere' is data centers - massive storage facilities that consume incredible amounts of energy.
Greenpeace's new report,Make IT Green: Cloud Computing and its Contribution to Climate Change" shows that cloud-based computing has potentially a much larger carbon footprint than previously estimated. The report finds that at current growth rates, data centers and telecommunication networks, the two key components of the cloud, will consume about 1,963 billion kilowatts hours of electricity in 2020, more than triple their current consumption and over half the current electricity consumption of the United States -- or more than France, Germany, Canada and Brazil -- combined.
Facebook vs Yahoo!
Here is an interesting story that demonstrates how IT companies can make an impact by deciding where to site their data centers. In January 2010, Facebook commissioned a new data center in Oregon and committed to a power service provider agreement with PacificCorp, a utility that gets the majority of its energy from coal-fired power stations, the United States' largest source of greenhouse gas emissions. Effectively becoming an industrial-scale consumer of electricity, Facebook now faces the same choices and challenges that other large 'cloud-computing' companies have in building their data centres. With a premium being placed on access to the cheapest electricity available on the grid. In many countries, this means dirty coal.
All the same, other companies have made better decisions for siting some of their data centres. Yahoo!, for instance, chose to build a data centre outside Buffalo, New York, that is powered by energy from a hydroelectric power plant - dramatically decreasing its carbon footprint. Google Energy, a subsidiary of cloud leader Google, applied and was recently approved as a regulated wholesale buyer and seller of electricity in the United States, giving it greater flexibility as to where it buys its electricity to power its data centers.
People are expressing their concern over the new Facebook data center on a Facebook group that has over 200,000 members. You can become a fan of the group here.
Brown cloud or green cloud?
Ultimately, if cloud providers want to provide a truly green and renewable cloud, they must use their power and influence to not only drive investments near renewable energy sources, but also become involved in setting the policies that will drive rapid deployment of renewable electricity generation economy-wide, and place greater R&D into storage devices that will deliver electricity from renewable sources 24/7.
If we hope to phase out dirty sources of energy to address climate change, then - given the massive amounts of electricity needed in order to run computers, provide backup power and coordinate related cooling equipment that even energy-efficient data centres consume - the last thing we need is for more cloud infrastructure to be built in places where it increases demand for dirty coal-fired power. The potential of ICT technologies and cloud computing to drive low-carbon economic growth underscore the importance of building cloud infrastructure in places powered by clean renewable energy.
Companies like Facebook, Google, and other large players in the cloud computing market must advocate for policy change at the local, national and international levels to ensure that, as their appetite for energy increases, so does the supply of renewable energy.
You can find out more at greenpeace.org/coolit.
The Morning Email helps you start your workday with everything you need to know: breaking news, entertainment and a dash of fun. Learn more