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Dan Treadway

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What Ever Happened to the Activist Athlete?

Posted: 07/18/2011 4:01 pm

As baseballs took flight last Monday in the Arizona night sky, the crowd was dazzled.

The home run derby is one of the more remarkable spectacles in all of athletics. At it's very best, the derby serves as a celebration of the mortal limits of power when combined with instincts.

And there are few athletes on the planet that are as powerful and instinctual as Boston Red Sox slugger Adrian Gonzalez.

In the final round of the exhibition, Gonzalez tied a home run derby record by hitting 11 balls over the fence at Chase Field, only to fall to Robinson Cano, who would hit a record 12.

The performance from Gonzalez was remarkable yet somewhat unexpected.

Unexpected not because it was an out of the ordinary performance for the first baseman--Gonzalez is among the most prolific home run hitters in all of Major League Baseball--but because he had previously made statements in May of 2010 indicating that he may boycott the All-Star festivities in Arizona altogether in protest of SB 1070, a controversial law passed to stem illegal immigration in Arizona that many felt may have racist implications.

"If they leave it up to the players and the law is still there, I'll probably not play in the All-Star Game," Gonzalez told AOL Fanhouse more than a year ago. "Because it's a discriminating law."

The statement was noteworthy, given the extreme dearth of high-profile athletes willing to go public with their views on controversial issues. But while Gonzalez's statement was big news at the time, as the months passed, it was mostly forgotten, apparently even by Gonzalez himself.

The day after the All-Star game, Gonzalez told XX 1090 Sports Radio in San Diego that he in fact never considered skipping the contest, and that his original statement was misquoted. Regardless, Gonzalez's reluctance to make a stand by boycotting the All-Star game was very much in line with a growing trend in athletics.

We're no longer living in the age of Bill Russell, Arthur Ashe and most definitely not Muhammad Ali. All of these athletes were at the very top of their sports, and understood that they had the power to induce real, meaningful social change by virtue of their platform as notable professional athletes. While in the 1960s, Muhammad Ali went public expressing his disagreement with the Vietnam War, today, the most significant political statement made recently by a current professional athlete was uttered by the grossly misinformed Luke Scott of the Baltimore Orioles, who openly questioned the legitimacy of President Barack Obama's birth certificate, his logic being, "If they can counterfeit $100 bills, I think it's a million times easier to counterfeit a birth certificate." And even then, Scott is closer to being demoted than being notable.

So why are there so few prominent American professional athletes today that are willing to use their prominence in the same manner as a Kareem Abdul Jabbar or a Billie Jean King?

Granted there are plenty of athletes involved in charitable causes, and these are certainly noble, but there is hardly a premium of notable athletes today who are willing to voice their opinion on controversial issues.

Are they merely less informed and less passionate? Hardly. The stereotype of the "dumb jock" is quickly diminishing. More and more professional athletes today are writing books, being nominated for Rhodes Scholarships and either graduating with degrees or going back to school to attain them.

Is it because the state of affairs in athletics has advanced socially to the extent that there are simply not enough ample opportunities for players to speak out against injustice? Also not the case. There continues to be rampant homophobia in many sports, and most major athletes have either been mum on the subject, or, in Kobe Bryant's case, perpetuated stereotypes by using homophobic slurs in frustration. While athletes such as Esera Tualo in the NFL, and John Amaechi in the NBA have come out as homosexuals after retiring, there has yet to be an active athlete in any major American sports to do the same. In recent weeks, Hall-Of-Famers Charles Barkley and Michael Irvin have gone public defending gay athletes, and they should certainly be commended for this, but the sad truth is that the scope of their words are not nearly what they would have been had they come out with similar statements during their playing days.

It seems that the main reason the general public doesn't know what personal views top professional athletes hold is because they in fact likely have very rarely heard the athletes utter a sentence that wasn't constructed in some manner by a public relations department. Yes, there is greater media coverage and access in sports than ever before, but when top professional athletes speak today, they don't do so on behalf of themselves but rather on behalf of Nike, Coca-Cola and/or McDonald's. And they are often paid tens of millions of dollars in exchange for their allegiance and as such, these corporations aim to protect their investment. That investment being the athletes image, which is most valuable when it is adored by the widest spectrum of people. Politics by nature, are divisive, and because of this, it doesn't benefit large corporations to purport them, particularly through their employees.

Did Tiger Woods ever speak out about the mostly unfair media treatment against him? Of course not. Rather, he attempted to maintain his brand by paying millions of dollars to PR firms and even acquiring the services of former Bush aide Ari Fleischer, who knows how to cover up a mess, to help him re-assemble his public image. Correct me if I'm wrong, but I don't think Muhammad Ali surrounded himself with former Nixon employees in order to make it back to the top after refusing to fight in Vietnam.

Athletes such as Bill Russell and Arthur Ashe were in a unique position while they were in their prime, a position that hasn't existed in athletics for several decades. They were at once not reliant on corporate endorsements, but at the same time, too indispensable to their respected sports to be ever truly at-risk of being removed. Russell once referred to the city of Boston as a "flea market of racism" during his playing career, and even went so far as to declare that he was a Celtic but not a Boston Celtic. The Celtics stuck with Russell regardless because he was arguably the best post-player of all-time, but there's a good chance Nike or Adidas would not have been as loyal. If Bill Russell were playing today would he have risked potentially lucrative endorsements by speaking out against the current state of race-relations in the United States? One would like to think this is a certainty, but the sad fact is that it is not.

Granted prominent professional athletes have no responsibility to be vocal -- that's not what they signed up for -- but the effect they can have on the public consciousness when they are should not be understated. For example, imagine if Ray Lewis, perhaps the toughest guy to ever play in the NFL, spoke out in favor of gay rights? It would likely cause many, particularly the stereotypical machismo football fanatic who by nature rejects gay lifestyles, to entirely re-evaluate their stance on homosexuality.

There may once again be a time when a top athlete, such as Adrian Gonzalez, uses his platform in order to promote a social agenda, and at that time, people will surely argue over whether it is the athletes place to bring attention to issues outside of athletics. But that debate is for another day, and unfortunately is seems that day, for the forseeable future, will not come.

 

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10:50 AM on 07/19/2011
These days when it comes to sticking out one's neck to risk losing everything one has (or even just a little of it), few are willing to take on the risk. Think about it, how many people do you know who talk a good game about fighting for the rights of the underprivileged or the oppressed (whoever they may be) are actually willing to commit blood (their own) to the streets to protect those rights? Are you? Am I?

Are you willing to get your head kicked in like some of the white Freedom Riders did in Montgomery, have plates of food dumped over your head and be cursed and spat upon at a lunch counter, be attacked by your own police with dogs, have your business, property or church burned down, your neighbors/customers desert you, be beaten or killed? Some people were willing and they were called "ordinary" folks.

The millennial super athlete is more or less a walking promotion, 100 trillion cells of finely chiseled marketing material whose sole purpose is to generate revenue for the corporate masters who own them. And of those athletes how many are willing to speak or act on behalf of someone who at best offers them no wider avenue to personal enrichment and, at worst, threatens to narrow his own?
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04:45 PM on 07/19/2011
you are a fine writer. i look forward to your thoughts and insights regarding sports and society here. welcome to our little niche of cerebral sports fans!
08:32 AM on 07/19/2011
Too much money to lose these days. These guys have million dollar contracts along with million dollar endorsement deals, so they aren't going to do anything to rock the boat.
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HUFFPOST SUPER USER
Carl Caroli
I just don't understand people
07:06 AM on 07/19/2011
They're in it for the money and themselves and don't want to jeopardize their lifestyle. It's easy to ignore other peoples problems when you're rich.
04:33 AM on 07/19/2011
In response to the question posed in the title: It's called 'lots of money'. As long as people are making millions of dollars, they don't care about anything except their own problems...
01:44 AM on 07/19/2011
FYI, Lakers forward Ron Artest is changing his name to World Peace. http://articles.latimes.com/2011/jul/13/sports/la-sp-0714-erskine-20110714
savethecountry
We Could Build THE DREAM With Love
12:28 AM on 07/19/2011
Perhaps one reason why there's a dearth of activist athletes today is that the athletes Mr. Treadway cites from the past; Russell, Ashe, Ali, King, Jabbar; were all outstanding human beings FIRST and outstanding athletes SECOND. That's why their places in our national history have remained relevant long after their athletic abilities have died.
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08:46 AM on 07/19/2011
I am suprised to see how a sour misanthrope like Jabbar has made this list. he was no friend of anyone in his actions...very surly, brooding, very uncommunicative....and Wilt Chamberlain was all about Wilt as well.
It was the Boston Celtics under Auerbach that were true humanitarian ambassadors of basketball- Russell's civil rights actions, his fierce sense of societal right and wrong, Auerbachs willingness to start 5 blacks., the 1960's Celtics doing volunteer work for the UN in Africa....can anyone imagine lebron james doing this in between his yoga classes?.
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10:44 AM on 07/19/2011
Catfish, yeah Kareem's lack of social graces and extreme introversion has no doubt put him off to a lot of people, but remember his stance as a 20-year old world famous athlete to boycott the '68 Olympics in response to the discrimination he felt African-Americans were subject to here at home during that time. It took courage to do this and shouldn't be marginalized or forgotten.

And let's not forget Roger "busting my buns every night" Murdock from "Airplane!" Let's cut the brother some slack!
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Sharkcellar
SUPPORT YOUR LOCAL LIBRARY.
11:59 PM on 07/18/2011
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$.
11:40 PM on 07/18/2011
What happened is that once someone actually explained the law to Gonzalez and he learned that SB1070 wasn't a "racist law" but merely mirrored existing Federal law, he said "Never mind!"
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Militant Leftist
American seditionist
11:20 PM on 07/18/2011
The activist athlete of yesterday, has given way to the self-absorbed, narcissistic athletes of today.
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jmichaelmunger
Tired of Fear...
06:43 PM on 07/18/2011
I don't think anyone should have to do anything they don't want to do, al a Charles Barkley saying he doesn't want to be anyones role model. Although when they do speak up, it has that much more impact.

However, the only pressing civil rights issue currently is gay rights. I don't mean to sound stereotypic, I am not making any kind of joke, I a certainly don't want to make anyone do anything they are not comfortable doing.

With that said, some of our proud compatriots on the US Women's Soccer Team probably identify with the LGBT community. I don't pretend to know which ones and I do not want to speculate. But the fact that some probably "are" and most "aren't," yet they are all close teammates, interacting how teams do—and that it makes no difference—is a positive message to young girls and boys alike.

However, given the difficulty in living "out" in many places, I can understand their hesitation and reluctance. But, one must feel for all the LGBT athletes who cannot be true to themselves.
savethecountry
We Could Build THE DREAM With Love
12:05 AM on 07/19/2011
As a black, gay man, jmichael, it's great to hear that racism is no longer "a pressing civil rights issue" in the good ol' U.S. of A, although I must have missed the memo on this revelation (as did Latino Americans). I feel like 1/2 of a weight has been lifted from my shoulders. Wait until I tell our president!
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jmichaelmunger
Tired of Fear...
12:39 AM on 07/19/2011
I shouldn't have said "only." Poor choice of words.
But there is a self-oppression of gay athletes that makes the situation sad.

However, I like the hyperbole... though sarcasm won't get ya anywhere.
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Viet Vet 67
From being raised in poverty in a ghetto to being
06:06 PM on 07/18/2011
Reasons current athletes aren't activists:
1) Generally ignorant of current events, like their non-athletic brethren, so they wouldn't know what to be activist about.
2) No personality. The athletes mentioned in this article oozed personality. I can't think of one famous athlete around now who has a personality.
3) Unable to articulate or explain anything other than their respective sport. Even then, their dialog is peppered with so many "likes" and "you knows" that what eventually comes out is meaningless.
4) Who has time nowadays to be a multi-millionaire activist? There's more important things to do like sleep with as many woman as possible, buy as much stuff as your 20,000 sq.ft. house can hold and get in bar fights, beat up an occasional "fan" and stage dog fights.
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hohonu maluhia
Live aloha
05:45 PM on 07/18/2011
Dan, in general I agree with you. The high profile athletes today are the ones who spark controversy with arrogance, bigoted statements, and flaunting of their ridiculous wealth. However, there are many professional athletes, current and retired who use their fame to air responsible political and social views. I'm a San Antonio Spurs fan and I know that David Robinson (retired) and Tim Duncan, Manu Ginobili, Matt Bonner and many other Spurs are very committed to improving their communities through their volunteer activities and generous donations to various non-profits, especially those benefiting underprivileged kids. I think Coach Popovich sets the example for his players to follow. Though there may be fewer and fewer of these kinds of guys who have enormous clout, there are some out there and I think we should honor them in addition to pointing out the not-so-good guys. Thanks for the article though.
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Madmac
05:34 PM on 07/18/2011
What happened was they got a Nike deal and sold out.
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Quark50
So it goes.
05:29 PM on 07/18/2011
And when will someone speak out against all the anti-juicing policies in sports?
05:13 PM on 07/18/2011
"The Curious Case of Curt Flood" - great HBO documentary of Flood's troubled life. Though it may have been a World Series error that torpedoed his self-confidence, his lost battle for baseball players' free agency probably sunk his ship. However his efforts won the war and Congress in the eighties approved the right for players to shop for teams after their contracts expired. He was one of the highest paid ballplayers of his time and few other stars stood up for his fight to end their indentured position vis a vis the owners. As for the point that commercial sponsorships buy off athletes in our time - well taken.