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Dave Chase

Dave Chase

Posted: June 4, 2010 10:14 AM

Health Insurance's Bunker Buster

What's Your Reaction:

With my extensive health care background, many people have asked for my opinion during the health reform debate. My response has been that the only way to really "reform" the system is to blow it up and start over, which isn't politically feasible. After delving deeper into the current legislation, I believe that we are going to see something close to a "blow up" this fall; something that isn't being predicted by the pundits who know little of the inner-workings of health care.

Two portions of the Health legislation have received little attention yet will have a huge effect on bending the cost curve: 1. Medical Loss Ratio (MLR); 2. Direct Primary Care (aka "Medical Homes"). MLR requires that insurance companies spend at least 80 to 85 percent of their collected premiums on medical services, while the Direct Primary Care provision will offer an affordable alternative that by-passes insurance companies altogether. Taken together, these two provisions could have a long term effect that is likely to be devastating to traditional health insurance companies.

Regardless of the legislation, people will continue business as usual until people realize there's a better way as most believe traditional health insurance is the only option. Fortunately there is a better approach. Let me explain the two components of the new law that pack a potent punch. The first is the new "Medical Loss Ratio" (MLR) minimum requirement. The second is allowing flat-fee direct primary care practices, sometimes referred to as "medical homes," to compete within the state-based insurance exchanges. These so-called Direct Primary Care models have a membership model that isn't insurance and thus avoid 40% or more of the costs associated with insurance that don't help patient well-being.

Medical Loss Ratio Will Drive Insurance Companies to Spike Rates or Opt Out

The new law requires health insurers, starting in 2011, to spend at least 80 to 85 percent of the premiums they collect on medical services or activities that improve the quality of care or else they have to rebate money back to consumers. (That percentage is the MLR.) The remainder can be allocated to administration or profits that don't benefit patients (e.g., overhead, salaries, advertising).

From the insurers' standpoint to make this requirement, when they may be operating at a 65% MLR (common in the individual and small business market), the logical response will be to either jack up their rates or opt out of serving that end of the market. [Note that the large group market is closer to the target already.] It's not hard to imagine that a small business or individual will look for an alternative if they are faced with the predicted 50% rate increase in the Fall when some of the new provisions kick in and notification of new rates begin. The better alternative for the consumer is Direct Primary Care.

Direct Primary Care Can Lower Costs by 40% or More

Allowing for Direct Primary Care in the new law is the only element that I believe can actually bend the cost curve, as it removes 40+% of the cost out of the equation. Previously, that has gone to insurance overhead and profits. A relatively little-known provision in the law creates an affordable new choice for individuals and businesses by allowing flat-fee direct primary care practices to compete within the state-based insurance exchanges. This is where many Americans and small businesses will be able to shop for health coverage beginning in 2014 although there's no need to wait until then from a consumer perspective.

This provision enables Americans to elect a more affordable health care option compared to traditional insurance plans -- an alternative in which patients and/or employers pay a flat monthly fee directly to a primary care provider for all primary and preventive care, chronic disease management and care coordination throughout the entire health care system. Under the new law, a flat-fee direct primary care medical home membership can be bundled with a new, lower-cost "wrap-around" insurance plan that covers unpredictable and expensive services outside its scope, such as specialist care, hospital stays or emergency room visits. Not unlike a health club membership, most of the direct primary care practices allow unlimited use. Further, since GPs don't have to spend so much time billing, they are able to spend far more time with their patients.

Today, flat-fee practices offer affordable, high-quality health care at up to 50 percent less than the cost of traditional insurance, even when combined with a lower-cost "wrap-around" insurance plan. Benefits of direct primary care membership vary by provider, but typically include many of the following:

  • Unhurried 30- to 60-minute office visits
  • No limits for pre-existing conditions
  • No deductibles or co-pays
  • Open 7 days per week, with 24 hour cell phone and email access to a physician
  • Low, predictable monthly fees plus savings on third-party wrap-around insurance plans
  • On-site x-ray, laboratory and "first-fill" prescription drug dispensary
  • All routine care including vaccinations, routine blood tests, women's health services, pediatric care, on-site procedures and ongoing management of chronic

When you start with a situation where two of the three parties (the patient and General Practitioner) involved with a critical transaction are confused or unhappy and the cost to the consumer of that service is going up 20-30% every year, it is ripe for disruption. Talk to virtually any General Practitioner (GP) and they will tell you how challenging their professional lives have become. This has led GP's to leave their practices in record numbers and fewer going into the field out of Med School. Most still love the patient interaction side of the equation but are extremely frustrated with how insurance has taken away their freedom to practice as they believe is best for their patients.


To understand just how convoluted our health payment system is today, it helps to draw an analogy. What if homeowner's insurance was like health insurance and was used for regular house upkeep such as having an appliance serviced. Each time we had an appliance serviced, it would require the same inspection, approval, paperwork, and billing hassles that we endure after a fire or major incident at our home. When you had the appliance guy come, he wouldn't be able to tell you how much it was going to cost. Worse, he wouldn't even know until he found out whether you were an entrepreneur or worked for a larger employer. If you happened to not work for a large employer, you would likely pay 30% or more than if you'd worked for a large employer since they get price breaks. Home contractors would spend an extraordinary amount of time filling out forms and negotiating reimbursement for every appliance serviced. The overall cost of homeowner's maintenance would increase exponentially to cover the business overhead. Fewer Americans would be able to afford homeowner's insurance, laying the ground work for a national crisis. Sound crazy? This is how it America health insurance works today.

When faced with a 50% increase in premium costs for a model they aren't particularly satisfied with, it's not hard to imagine individuals and employers moving en masse to a model that not only costs less but delivers a dramatically higher level of service. As a result, the MLR combined with direct primary care is likely to blow a gigantic hole in insurance companies' business.

 
With my extensive health care background, many people have asked for my opinion during the health reform debate. My response has been that the only way to really "reform" the system is to blow it up ...
With my extensive health care background, many people have asked for my opinion during the health reform debate. My response has been that the only way to really "reform" the system is to blow it up ...
 
 
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06:01 PM on 06/09/2010
No need to blow it up and start over. Simply expand Medicare, and we're there. We call it Single Payer. The world calls it Single Payer. One sentence, pass it, Obama signs it. Done. What? You lose your job, or something, if that happens?
08:25 AM on 06/06/2010
What is morally wrong about getting rich off of sick people. Why is it that France can have the best healh care system in the world. at half the Gross Domestic Product (GDP) cost as the United States, which ranks a lowly 37th in the world for the quality of care available to the "average" citizen. And you call what recently transpired as "reform". What a joke.
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John Galt2
My life is my own...
09:25 PM on 06/05/2010
Right idea - wrong prescription for change.

Health care is more expensive because we live longer, have a multitude of treatment options and the technology delivered in patient care continually improves, but is very costly.

3rd party insurance is a significant cost driver of health care cost. By separating the consumer of health care from its costs, the consumer has no incentive to spend health care dollars wisely.

According to a study by Jason Foodman M.D. and Robert A. Book, PH.D. published in February of 2010 (Bending the Curve: What Really Drives Health Care Spending) "out of pocket" spending by patients has fallen from 52% in 1965 to only 15% in 2005. Conversely, 3rd party payments have risen from 48% to 85%.

The current pricing system is driven by administrative fiat, not market force, thereby creating and maintiaing disconnects between prices paid, and services provided.

Allowing employers to provide health insurance as tax free employment benefits (vs. those who purchase their own insurance with "after-tax" dollars) further distorts the incentives.

To truly bend the cost curve, the authors recommend:

-Reform of Medicare & Medicaid
- patient economic empowerment and choice
- eliminate state by state control of health insurance (create a national market)
02:25 AM on 06/05/2010
i am totally agreeing with you.. i think direct primery care is a good solution for reducing the cost.
otherwise we can go for short term health insurance which might be last only for six months or less.
http://www.healthplansonline.com/
08:39 PM on 06/04/2010
Why can't we start doing this until 2014?
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DaveChase
CEO of Avado, a patient relationship management co
04:58 AM on 06/05/2010
There is nothing stopping people from utilizing this today other than there being more Direct Primary Care practices out there. The Direct Primary Care Association is tracking them at http://dpcare.org/practices on a state by state basis. The significance of 2014 is that is when there are health exchanges and these kinds of practices can be included essentially giving them a seat at the table rather than being marginalized/excluded.
09:13 AM on 06/07/2010
Dear DaveChase:
Thanks for the link. Valuable information - fanned.
I signed up for email updates, noting that our state, NV, hasn't any practices as of now. Any ideas on how the state exchanges are being formed to facilitate this new vehicle? I'll be going to state web sites to see if I can find anything, but as you seem conversant, any further thoughts? My concern is that some states are going to be a lot better at this than others and that in the case of NV, I suspect hostile.
05:31 PM on 06/04/2010
I have read that the health insurance companies are huddled with their legal departments, trying to expand the meaning of what exactly constitutes "patient care". By bending the semantic, they can achieve the new MLR requirement without changing anything. They will just circumvent the law, being he greedy, devious and desperate profiteers that they are. Even the corporate jets can be seen as contributing to patient care, by promoting the happiness and inflated egos of the insurance execs.
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BBackSoon
Hello, I must be going.
06:02 PM on 06/04/2010
Redefining departments so the names appear to help patients. Accounting by it's nature is putting names and numbers together. This will just be yet another bout of Creative Accounting. And G0d help us if they get that tool Frank Luntz involved.
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DaveChase
CEO of Avado, a patient relationship management co
07:18 PM on 06/04/2010
Senator Rockefeller's Commerce Committee is well aware of this as has been reported at http://www.nytimes.com/2010/05/24/opinion/24mon2.html. There's a longer PDF from his committee that goes into greater detail as well. Google "Medical Loss Ratio Rockefeller Committee" and you'll find more.
03:52 PM on 06/04/2010
Sounds promising. Now if the MLR does kick in 50% rate hikes hopefully DPR or medical homes can be marketed fast enough and broad enough to be seen as a viable alternate, Hope so
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HUFFPOST SUPER USER
Osmona
Its GREAT to be alive and SANE.
06:11 PM on 06/04/2010
Yes, sounds very promising. NOW we've got to keep the Repubs out of power because they will f$#k everything up trying to repeal it.
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DJleary
03:31 PM on 06/04/2010
You are living in the only country in the world worth living in that refuse to cover its population with health security. Instead we dance all around the for profit model.

Keep feeding the beast.
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John Galt2
My life is my own...
09:29 PM on 06/05/2010
Why do so many Canadians cross the border to obtain medical care in the US? It's quite a business for border-area medical facilities.

Is it because they like feeding the beast?
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HUFFPOST SUPER USER
Brian Gryphon
Photographer, Web-preneur, Gay in Ohio
05:13 PM on 06/06/2010
"so many" is a wonderfully vague yet judgment-loaded term. Unless you provide well-sourced statistics that compare Canadian cross-border medical treatments with US cross-border (and cross-ocean) trips, you have a fauxnews talking point and not a rational contribution.
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HUFFPOST SUPER USER
reasonshouldrule
08:30 PM on 06/06/2010
I live in a "border area" with Canada, and there are, in fact, not so many Canadians crossing for our medical facilities here, even though we have truly excellent medical care in southeast Michigan. And some of those who do come have reasons approved by the Canadian health care system and are being reimbursed for their care.
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Awake-and-Sing
named after a great play written by Clifford Odets
12:50 PM on 06/04/2010
We still need to push for a Medicare buy-in for everyone who wants to opt into it.
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bluewolfca
02:33 PM on 06/04/2010
I agree. But this article comes as welcome news.

Let's hope it doesn't alert too many vested interests to introduce stealth legislation to get rid of it.
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Osmona
Its GREAT to be alive and SANE.
06:13 PM on 06/04/2010
The Repubs believe they will be back in power and then plan to repeal the whole thing instead of improving it. Idiots!!!
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optimist7
01:22 AM on 06/06/2010
There was a post here a week or so ago from the New York Times discussing the frenzied lobbying taking place now by insurance companies to have the fine-print regulations in the healthcare reform bill tailored to suit their interests. A Blue Cross Blue Shield executive was quoted, arguing that the insurance industry couldn't possibly pay 85% of the premium dollar on patient care without cutting "services."

My concern is that if the insurance companies announce premium hikes in the fall, it will play into Republicans' hands right at election time for them to campaign on how they warned the country that the Democrats' health care bill was going to increase costs. In the midst of the half-truth ad campaigns, people won't find out the truth about the Direct Primary Care alternative that Dave Chase discusses.
05:37 PM on 06/04/2010
I agree with Awake-andSing. This it the ultimate solution.