iPhone app iPad app Android phone app Android tablet app More

Featuring fresh takes and real-time analysis from HuffPost's signature lineup of contributors
David J. Skorton

David J. Skorton

Posted: December 17, 2010 11:22 AM

We Can Do Better on College Costs

What's Your Reaction:

The long, contentious, and often self-interested debate on whether higher education is becoming too expensive has become even more strident since the Great Recession. Is there really a "crisis" in college costs? Are colleges to blame?

The Delta Cost Project and other economic studies inform the discussion of the causes of rising college costs and the effect of financial aid on the "net price" that students actually pay. It is a complex and controversial set of issues, but economists Robert Archibald and David Feldman (authors of Why Does College Cost So Much?) said it best in a recent New York Times "Opinionator" blog post:

"Many families are indeed priced out of the market or forced to choose education options that are less desirable... We have no doubt that the recent recession has made college and university charges less affordable no matter how one measures affordability."

So let's stop the intellectual shoving matches and get about the business of dealing with those factors that can and should be controlled to attenuate the rate of rise of both cost and price. And let's also stop apologizing for investments that are necessary to keep higher education one of America's premier "products."

Post-secondary education is sought after around the world because it serves individuals and the larger society. We can argue long and hard about "return on investment," calculated as incremental personal income, compared to the net price of a baccalaureate or advanced degree, but in a recent survey by the American Council on Education, more than 89 percent of young alumni reported that their college experience had been worth it, and 85 percent reported that their education had prepared them, at least adequately, for their jobs. The increasing emphasis on higher education in China, India and other emerging economies is testimony to the near-universal agreement that success in this world, not to mention national competitiveness, requires more, not less, higher education. Thus, we as a country need to expand, not contract, the availability of higher education and increase public investment in colleges and universities.

In addition to its traditional missions of teaching, research and public engagement, higher education is a major employer throughout the United States. No magic bullet will replace the human service-intensive nature of modern higher education and its associated costs. Information technology, for example, may extend the reach of higher education and hugely increase the efficiency of delivering certain kinds of material, particularly at the remedial and introductory levels. But it is unlikely ever to supplant our college and university campuses, especially those where research is conducted. Technology is only part of the answer to issues of cost, affordability and access.

Nor should we begrudge funds spent on certain "nonacademic" activities. Sure, to put it mildly, the higher education community is no paragon of efficiency and cost-effectiveness -- more on that below. But most non-faculty-related activities are not "administrative bloat." There is evidence aplenty, for example, that student support services such as counseling improve persistence and graduation rates and are critical to student health and well-being.

And we must understand that as the states continue to reduce their relative investment in higher education -- between FY 2001 and FY 2009, the inflation-adjusted average state appropriation per FTE student fell by over $1,000, or 13 percent -- tuition will continue to rise. It's simple economics, and no amount of wishful thinking or browbeating will change that inverse relationship. But the rate of rise will depend on the balance between total revenue available to each college and its cost structure.

So what can be done to control college costs? The recession we are experiencing is not a normal, cyclical "blip" on an ever-upward revenue curve. It is unlike anything that most of us have ever experienced, and it will be with us for some time. Consequently, we in higher education have to make some fundamental changes in the way we do business. We are used to balancing our budgets almost completely on the revenue side. Like other establishments, we utilize all revenue reasonably at our disposal: tuition, state appropriations, federal appropriations, grants, gifts and, in a relatively small proportion of institutions, endowment income. Most institutions allocate some of this revenue, including tuition dollars, to manage the "net price" of attendance for individual students, factoring in the financial resources of the family and the attractiveness of the student from the institution's perspective.

But the rate of tuition rise is unsustainable. Attenuating this rate of increase can only be achieved through cost-containment. It's as simple and complex as that. Given the current financial pressure, this will take time. Three sets of activities are needed, and we'd better get about them:

1. No campus can be all things to all people. Now is the time to decide, campus by campus, what we can do best and aspire to improved quality in those fields. And the other disciplines that we know to be less well-developed on campus A? Leave them to campus B, across town or across the state. Better, foster communication between the faculties of A and B to realize economies of scale in providing instruction in less popular fields, optimize coordination, and reduce competition. This is an area where information technology can be extremely useful. Bottom line: focus and connectivity.

2. We can no longer avoid true, tough and thoroughgoing reviews of faculty productivity and quality, including after tenure is granted. Our colleges vary widely on the presence and effectiveness of reviews of faculty quality and productivity and of post-tenure evaluations. No outside entity will ever perform this function as well as we ought to be able to within the academy. It's likely that more rigorous faculty accountability - conducted by peers and colleagues -- will result in some reduction in the costs of education and of the infrastructure of research. Bottom line: accountability.

3. "Administrative" activities are as essential to the success of higher education as they are to any enterprise of any type anywhere. But the discipline and expertise needed to contain the costs of those activities is often lacking in our colleges. More uniform, managed methods of procurement, fewer layers of bureaucracy and larger spans of control for those in administrative positions can help, as can a rethinking of our support paradigms in information technology, finance, and facilities services. Some colleges have found that reducing support costs allows greater focus on the highest priority aspirations of the institution. At Cornell, we recognized early in the recession that we lacked the detailed skills to identify all of the potential areas for cost savings and to design remedies, so we brought in a consulting firm to assist, guide, and cajole us. Not all schools can afford to engage a consulting firm, but all can find ways to spend less on administrative functions. Bottom line: administrative streamlining.

Given our continuing uncertain economy, I call on my colleagues in higher education to reduce the rate of rise of our operating costs through focus, connectivity, accountability and administrative streamlining. Improvements in higher education's pricing and accessibility will follow.

 
The long, contentious, and often self-interested debate on whether higher education is becoming too expensive has become even more strident since the Great Recession. Is there really a "crisis" in col...
The long, contentious, and often self-interested debate on whether higher education is becoming too expensive has become even more strident since the Great Recession. Is there really a "crisis" in col...
 
 
  • Comments
  • 128
  • Pending Comments
  • 0
  • View FAQ
Comments are closed for this entry
View All
Favorites
Recency  | 
Popularity
Page: 1 2 3  Next ›  Last »  (3 total)
photo
JoeyDee2
I know what just passed here
02:43 PM on 12/23/2010
Dr. Skornton, sir:

Considering the unlivable wages and no benefits paid the majority of the faculty, administrators should be happy that the adjunct has a pulse. I'll take $50K a year, bennies, and NO tenure. Then you could review me yearly up and down. I live and teach in Palm Beach county, Florida where $50K is not a big salary. My wages from teaching amount to around $14,000 a year, less than what I was making in 1977. I enjoy the subject, creativity, freedom and even get through to a student now and then. I am not in it for the money. Finally, the adjunct situation could be improved but not from increased tuition. There must be other avenues.

Why is the adjunct issue left out of this discussion?
08:56 AM on 12/23/2010
unfortunately, dr. skorton, it appears that there is very little likelihood of implementation of your consultant's findings . . . http://www.academicimpressions.com/news.php?i=143 . . . the administrative streamlining process has not been 'broadly participative' during cornell's most recent efforts to control college costs - i invite you to come join one session of our group's weekly coordination meeting to witness first hand the mountain of inefficient bureaucratic nonsense that we wade through on a daily basis in trying to deliver cost-effective administrative support to the university.
02:04 PM on 12/22/2010
20 years ago, 75% of the teaching load in higher education was done by tenure or tenure track full time faculty, complete with health care, benefits like tuition waviers, and faculty support. 25% was done by contract adjuncts, paid by the term, with no benefits.

Today, that statistic is reversed. Only about a quarter of the teaching load is performed by full time faculty today. The rest is performed by adjuncts on contract.


These adjuncts often have no job security. They could find out on the day they start a term that their sections were cancelled or taken over by full timers. They have no benefits such as tuition waviers for themselves or their families. No parking passes. No health care (even though many universities are affiliated with a hospital). No offices or support services means that some have to hold office in the student lounges and make photocopies out of their own pocket. They usually don't get sections year round (especially not in the summer). When they do get sections, they are usually teaching a full load, or even more than a full load.

The reason I mention these "shadow staffers" is that they seldom come up in discussions about university costs. But as universities rely upon them more and more, it seems that discussions about the high price of faculty and staff ring more and more hollow. The bulk of sections are taught by people who make $1-3 thousand a section before taxes.
photo
JoeyDee2
I know what just passed here
02:28 PM on 12/23/2010
>>But as universiti­es rely upon them more and more, it seems that discussion­s about the high price of faculty and staff ring more and more hollow. The bulk of sections are taught by people who make $1-3 thousand a section before taxes.
01:04 PM on 12/20/2010
Whatever happened to working, borrowing money,and using the community college system to acquire a college education. My generation didn't have any help. Of course, we didn't have cars, cell phones, the right clothes, nor need party money either.
HUFFPOST SUPER USER
Michael Morrison
Proud Dad, Engineer, Aspring Geophysicist
07:58 PM on 12/20/2010
Daisy...

I agree with the general sentiment of your comment; however, please remember that the community college system was almost completely financed by taxpayers until a few years ago. Likewise, if you went to a state four year university, your tuition probably paid for less than a quarter of the cost of your degree.

That said...higher education is a privilege. To the extent that it benefits the public, it's probably in the public's best interest to chip-in. Otherwise, the beneficiary (student) ought to shoulder the burden.
This user has chosen to opt out of the Badges program
11:28 PM on 12/21/2010
The federal government could shoulder more of the burden, while providing the said aid with more strings attached in order to ensure that they are benefiting the public. It would sure be a better use of money than corporate bailouts or disastrous wars.
HUFFPOST SUPER USER
Michael Morrison
Proud Dad, Engineer, Aspring Geophysicist
06:06 PM on 12/19/2010
I wonder...

I believe that fewer than 50% of Freshmen complete their programs. At some universities, the completion rate is less than 20%.

Would cutting costs include being more selective about Freshman enrollment? Lots of students just aren't ready for higher education, and waste a couple of years of their life finding that out.

Perhaps we should do a better job of screening incoming students, or have less tolerance for students who's primary aim in college is to attend as many parties as possible.
photo
HUFFPOST SUPER USER
MG Metiva
For Great Justice, I shall post.
04:57 PM on 12/20/2010
That would be a good idea only if the universities weren't short on money to begin with.
HUFFPOST SUPER USER
Michael Morrison
Proud Dad, Engineer, Aspring Geophysicist
08:02 PM on 12/20/2010
MG Metiva:

I'm not sure I follow what you posted. Reducing the number of students at a university would reduce costs. Few students pay more than a tiny fraction of their own costs at a university. Most of the difference comes from the taxpayers...Especially at state supported schools.
10:40 AM on 01/18/2011
I hear you that you believe "that fewer than 50% of Freshmen complete their programs. At some universiti­es, the completion rate is less than 20%"

Is this actually true? According to this site, http://www.higheredinfo.org/dbrowser/?level=nation&mode=graph&state=0&submeasure=27

No. By state, a bit more than half of freshman graduate in 6 years. I have no idea what the actual number is (not aggregated by state. I mean, Alaska's rate is 22% and California's is 63; these are weighted the same even tho California surely has orders of magnitude more students).

So I don't think it makes sense to make a lot of policy decisions based on this "belief."
HUFFPOST SUPER USER
realitytrumpsbull
Two 'alves of coconut!
05:18 PM on 12/18/2010
Education, and higher education, are two sacred cows in the taxpayer barnyard that are currently lowing mournfully for their dinner. Tax revenue feeds them, along with tuition costs charged to students. If either of those revenue streams should reduce significantly, these schools and institutions will have to adapt by cutting classes, firing staff members, reducing services, so forth, and so on. But, when the public goes broke, what then? Who will you tax? Who will be able to repay a student loan? The big promise of education is that, when you're done, you'll be more employable. But now, with GloBalSourCing, they can bring people with degrees and work experiences 'fresh off the boat' working for 1/2 price.

China's going to end up owning the place in a 3-way split with Saudi Arabia and Israel , so, what's the point of becoming a better-educated wage slave anyway?  Smart enough to do the job, smart enough to get through dumbed-down curriculum, but dumb enough to fall for student loans, car loans, home loans, and end up a good little hamster until you drop dead, is that the game, there?

If you really want to learn something, go to the bookstore, or the library, or online.  College? Some companies will NOT hire college grads. Why?
photo
HUFFPOST SUPER USER
MG Metiva
For Great Justice, I shall post.
04:58 PM on 12/20/2010
Because College Grads are over-qualified.
This user has chosen to opt out of the Badges program
12:25 PM on 12/18/2010
it is clear from the comments here who the scapegoats are: tenured faculty. And, yes, I'm one of them. And you know what? A recent survey at my university showed that tenured faculty work only slightly few hours per week than their untenured colleagues and you know what the faculty average was? 60 hrs/week. That's right. 60 hrs. A lot of work takes place outside the classroom--office hours, student email, research, writing, departmental and college service. There is no one in my department that is dead weight. Yes, there are some scholars whose pace slows, but sometimes that's because they are tackling more complex, mature work. We generate revenue through student enrollment and external funding. The faculty is not the problem. Ignorant state legislators who don't understand what happens in colleges and universities and overpaid administrators hostile to the faculty and impotent to advocate on their behalf with the legislature are the problem for state universities (private schools are another question).
01:42 PM on 12/18/2010
True. Not to mention that tenured faculty over have to tackle increasing loads of meaningless paperwork generated by top administrators to justify their jobs. I have wrist tendinitis from all the paperwork and the larger class sizes. My colleagues are showing signs of strain in their physical health, too: spinal headaches, even heart attacks, one tragically fatal. Needless to say, this slows research down quite a lot.
HUFFPOST COMMUNITY MODERATOR
TXfemmom
Grandma with eye on the future
11:39 AM on 12/18/2010
I have to agree that with technology Universities and Colleges should be able to optimize the use of faculty and staff.  If a College or University wants to offer a subject or course, but demand does not warrant a professor for it, but there is one at another facility in the state, or even country, teleconference that class to students and economomize.
 
One real, sincere way to save tons of money is to stop having excess freshman and sophmore slots, when many of those individuals drop out.  Many are either not prepared for college or just show up to party.  When individuals are not in the tops of their classes or on the cusp in other ways, then they should be required to earn a slot at a costly University or College by attending Junior Colleges and doing very well there.  That would screen out the slacks, permit smaller campuses and smaller faculties for freshman and sophmore subjects at the larger institutions and even permit two institutions to perhaps share a professor.  It is going to take changes and flexibility to solve these problems and they must be done.
01:38 PM on 12/18/2010
Distance learning is not the same, and I say that as someone who does it. Nothing takes the place of a real, face to face instructor. Incidentally, distance education is also a bad solution for poorly prepared or immature students. I do recommend my distance learning course for working parents, or for disabled students; people who need flexibility or find it difficult to get to campus. I don't recommend it for students who are too lazy or disorganized to keep up. It's the only class I teach where I routinely have to fail a number of students who did not turn in the work, no matter how many reminders I sent out.
photo
HUFFPOST SUPER USER
donaldinks
and so it goes...
11:07 AM on 12/18/2010
Ask ANY current student coming out of college with that degree in hand:

Was it worth that price?

Maxing out credit cards, working two jobs,

and finding themselves with

"no room for them in the inn." ???

(Except, perhaps, as an employee working at The (Holiday) Inn...)

;-)
HUFFPOST SUPER USER
Michael Morrison
Proud Dad, Engineer, Aspring Geophysicist
05:54 PM on 12/19/2010
I majored in Engineering. My degree has been well worth the price.
photo
HUFFPOST SUPER USER
donaldinks
and so it goes...
11:46 AM on 12/20/2010
Really?

How is China this time of year?
HUFFPOST SUPER USER
Michael Morrison
Proud Dad, Engineer, Aspring Geophysicist
07:51 PM on 12/20/2010
'Plenty of engineering jobs in the U.S.

But you're right...That won't last forever.
photo
HUFFPOST SUPER USER
sposton
right to tell what they don't want to hear
10:57 AM on 12/18/2010
The proposed solutions have little or nothing to do with causes of increased tuition.
HUFFPOST SUPER USER
itschuck2c
07:45 AM on 12/18/2010
There are a lot of required courses that consume dollars and have absolutely nothing to do with the degree a student has chosen. Example, when I went a required course in physical ed was needed to graduate. Ping Pong counted...wasted money. Had nothing to do with the degree but did support the football/basketball team.
04:43 AM on 12/18/2010
College pricing has many of the characteristics of a monopoly system. Whether or not the education system meets the usual definition of a monopoly (monopoly, oligopoly, cartel, etc.), its' follow-the-leader price increases do.

In a monopolistic priced education system, the tendency would be to increase prices to the point where as much of the financial benefit to the student of a college education is extracted out as tuition, without going so far as to discourage the student from attending college at all.

So, if a student were to make X dollars over their lifetime without college and 2X with, tuition might trend to a point where it captures 0.6 to 0.7 X dollars, minimizing the student's ROI while leaving the student with all of the debt risk.

One solution to breaking this tendency might be by inducing competition through a ranking system which compares colleges, for a given degree, by tuition costs multiplied by an 'education effectiveness' factor (between 0.0 and 1.0). We do similar things with consumer products, why not college?
04:38 AM on 12/18/2010
I am tired of the attacks on educators in our culture. It has started with the K-12 system and is continuing to the university system. The purpose of tenure is to make sure that professors can't be fired because of their politics - either professional politics or government politics. I will give an example. I once heard a speech by the inventor of the C++ programming language. He said he received a negative performance review in private industry for inventing C++. Now C++ is ubiquitous. Professors at a certain level of expertise need to have tenure because the people who write evaluations may not accurately assess or predict the value of an idea.
01:34 PM on 12/18/2010
This is absolutely true.
04:11 AM on 12/18/2010
Some universities spend money recklessly on construction. They don't know how to write contracts that penalize cost overruns, so an academic department can suddenly face a million dollars in overrun charges when they are tricked by construction companies. While graduate students cannot get grants for their education, the university's money goes to the construction companies. So the university is supporting the construction workers and construction companies in the community while its own graduate students live in poverty. It's ironic that money donated or paid for education ends up to such a large degree in the hands of the construction workers and the builders who never went to college.
01:33 PM on 12/18/2010
Whenever anyone complains about construction while funding for academic activities is cut, we're told "oh, that comes from a separate budget." Let's not even get into the no-bid contracts that go to cronies or the cost overruns.
04:07 AM on 12/18/2010
This column has ignored the big elephant in the room: obscene executive salaries at universities. Twenty years ago at an Ivy League university I attended, the president of the university earned $150,000 per year and lived in the president's house. The current president of the university earns about $900,000 per year. The president of Columbia University earns more than $1.5 million. On the West Coast, the president of the University of Washington is leaving with a salary of $900,000. Below this are layers of overpaid administrators. Meanwhile the state pays the tuition of students who earn a B or higher average in high school, and the state is facing a budget shortfall. Universities receive federal tax dollars in the form of Pell grant tuition payments and 50% overhead on research grants from the NIH and NSF. Universities used to be places where people were willing to work for less because of their dedication to learning. Now they have become a fast track with salaries exceeding those in higher industry. University executives are not gods. There are many people with Ph.D.s and management experience who can do those jobs.