"Everybody knows that mobile is first and the entire industry is trying to figure out what to do."
At CES 2014, I had the privledge of talking to Sean Lyons, Global Chief Digital Officer of Havas Worldwide. Sean, who in a previous life managed the global Nike account, has incomparable experience when it comes to brands using technology to connect with consumers.
"I think the overall theme I see, which is apparent to anyone walking around CES, is there is this overwhelming desire for companies to own the home, and try to provide full home solutions," he said.
Watch as Sean and I talk about why a brand like Nike is successful at innovation, why mobile advertising is not where it should be, and what the role of a CDO really means.
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