Razorfish Converge Shingerview: Yael Cohen, Founder and CEO, Fuck Cancer

05/07/2013 01:12 pm ET | Updated Jul 07, 2013

It's said that laughter is the best medicine and for Yael Cohen, CEO and Founder of Fuck Cancer, that is her prescribed strategy in jump-starting conversations around cancer. In fact, Yael has built a brand on what is often a scary, hidden story: experiences with cancer. By infusing the conversation with humor, and often celebrity, Yael has managed to build an international movement that is changing the dialogue around cancer to save lives.

I caught up with her at the Razorfish Converge summit where discuss what it means to build a digital company at the time of convergence.