Media veterans Bob Garfield and Doug Levy are at SXSW talking about a new era in marketing: the relationship era. And guess what? It's not with brands. At least that's what they argue in their new book, Can't Buy Me Like.
I had the chance to catch up with them and explore their take on the future of marketing. In an increasingly transparent and information accessible world, you and I can afford to be picky with regard to who we do business with. If you're smart, you'll do it using their insights.
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