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David Weinberger

David Weinberger

Posted March 30, 2009 | 03:57 PM (EST)

4.5 lessons from Twitter


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You can tell that Twitter has added something important to the ecosystem by the volume of the snickering. If you dismiss it by asking "Why do I care what you had for breakfast?", there are only two choices. First, you're saying everyone on Twitter is an idiot. Second, you don't understand what you're talking about. As a Twitterer (dweinberger), I'm going to go with Option #2.

Twitter's success tells us a lot...including the following 4.5 points:

1. Twitter in its native form assumes we're ok with not keeping up with the abundance. Tweets are going to scroll by when you're not looking, and you're never going to see them. Twitter assumes you will let them go, the way most of us cannot leave messages in our email inboxes unread (or undismissed).

2. Social asymmetry addresses the scaling problem. At Twitter, the people you follow are not necessarily the people who are following you. That's exactly not how mailing lists and weekly status meetings work, and Twitter's approach impedes the back-and-forth development of ideas. But, maybe that's not what Twitter is primarily about. And the asymmetry means that some people can have lots of followers but still participate as listeners.

2.5. (Maybe in an age of abundance, the back and forth development of ideas isn't the only process. Sure, having a small group kick around an idea often works. But maybe in some instances it also works for an idea to be lobbed like a beach ball from one group to another, each putting their own spin on it.)

3. Twitter is an app that scales as as platform. That is, it comes with a set of features that makes it usable and popular. But it's open enough to enable users and third parties to add capabilities that make it useful for what it wasn't designed for. For example, a convention has arisen among users that "RT" will stand for "re-tweet" when you want to publish someone else's tweet to one's own followers.

4. We'll complicate simple things as much as we have to. We'll invent "hashtags" (tags that begin with #, embedded within a tweet) to let people find tweets on a particular topic, getting past the "it already scrolled past" issue. We'll invent layers upon layers of aggregators of tweets. We'll just bang away on it as hard as we have to in order to accrete significance. We truly are meaning monkeys.

You can tell that Twitter has added something important to the ecosystem by the volume of the snickering. If you dismiss it by asking "Why do I care what you had for breakfast?", there are only two ch...
You can tell that Twitter has added something important to the ecosystem by the volume of the snickering. If you dismiss it by asking "Why do I care what you had for breakfast?", there are only two ch...
 
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03:56 PM on 03/26/2009
the first one
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HUFFPOST SUPER USER
indy100
02:09 PM on 03/26/2009
As a non "tweeter" I have no idea what this article was even about. And I'm perfectly fine with that.
I think people, especially kids and young adults put WAY too much informatio­n "out there". As an older adult, and an HR Analyst I wish they understood that there is a very good chance some of that informatio­n will come back to haunt them at some point; whether it is in the job market or in their personal lives.
04:32 PM on 03/25/2009
My issue is not with any specific piece of technology­, but with a larger trend I'm seeing in our culture. Too many people, not just "kids," have moved away from “real” interactio­n with other human beings towards relationsh­ips that can be conducted via a keypad and a video monitor. I have nothing against electronic media. I'm as addicted to my email and the Huffington­Post as the next person, but I also make it a point to save some time to hang out – in person – with others.
I highly recommend a book my brother gave me years ago – one that I initially dismissed as "the intuitivel­y obvious from 32,000 feet." I was so wrong. High Tech, High Touch is 10 years old, and couldn't be more relevant. John Naisbitt devotes an entire chapter to our dysfunctio­nal relationsh­ip with technology­. We either reject it entirely, or we swallow it whole like indiscrimi­nate baby birds and allow the richness and potential of our lives to be defined by what is electronic­ally possible. Perhaps what we could do instead would be to think carefully about who we want to be as (fully) human beings, and who we choose to become – and then begin an informed discussion on how technology can be used to serve those ends?
Human beings have such potential, but only if we choose to remain conscious. Please, just shut off your damn devices for a split second, and look someone else directly in the eyes?
04:04 PM on 03/25/2009
I will tell you this though. In a world where major media outlets and corporate giants largely control what can be expressed to the masses, social networking and communicat­ion tools on the net are (for now at least) becoming a force of freedom to be reckoned with. I wouldn't be so quick to criticize a decentrali­zed, "bottom-up­" structure for independen­t thought in this world.
04:04 PM on 03/25/2009
Twitter might not suit your needs or interests, but I find it amusing and disappoint­ing at the abundant criticism and alarmist comments. So many negative statements I've read sound like they're from octogenari­an Luddites who think television "replacing­" the radio has destroyed the planet.

Twitter is, in fact, a form of communicat­ion, and despite the fact that not all messages will be of value to everyone in any given situation, it's a tool society is now experiment­ing with. You personally might not see any usefulness in its immediacy or format, but no one is requiring you to utilize it, in the same way no one is requiring you to read a paper, watch TV, read (or publish or contribute to) web sites, and so on. Those of you bemoaning the sorts of things that get tweeted lack imaginatio­n, as do the people you are following-­-get some more interestin­g friends!

Twitter is not the end of communicat­ion as we know it. Nor is texting, or IMing or chatting on the phone, or blogging, or whatever. Get over it. I do agree that society needs to remember to talk to each other, and to put the cell down when driving and ordering their coffee, but come on: the apocalypse is not upon us, just because you don't get a particular technology­. You don't need to Twitter, fine then, don't. You don't have a website, or use email, or know what a blog is, fine.
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HUFFPOST BLOGGER
Russell Bishop
Author, Productivity Consultant, Executive Coach
08:07 PM on 03/25/2009
Hello DronePop:

Perhaps the message has less to do with who gets or doesn't get Twitter and more to do with the apparently increasing need for people to find communicat­ion opportunit­ies. Texting, blogging, Tweeting, and even email provide a symbol for communicat­ion and connection­, but often (not always) miss the real experience of connection­. I suspect that we will continue to see these interestin­g and creative media continue to morph as many of us seek opportunit­ies to connect and engage with one another in more meaningful ways. Indeed, it is all fine. Thanks for throwing more into the mix!
08:48 AM on 03/26/2009
I had to laugh at the concept of communicat­ion opportunit­ies®.

That is all.
01:56 PM on 03/25/2009
I agree with Weinberger­'s statement: "...everyo­ne on Twitter is an idiot."

A couple of generation­s are now in the process of becoming terminally­-obsessive­-compulsiv­e "vidiots", enslaved-i­mprisoned by a variety of electronic "black boxes"!
01:34 PM on 03/25/2009
I'd rather talk and gossip face to face with people, or even read a paper than constantly be talking with a box!
12:06 PM on 03/25/2009
Twitter encourages narcissism and ADD. Like Facebook, Twitter encourages you to write about you, as if the rest of the world cares. Just like people accumulate friends on Facebook, people on Twitter accumulate followers. Twitter also encourages people to talk in soundbites­. The English language a great tool, allowing you to express so much. But now we have people who have to be overly concise and talk in 140 characters or less. It's bad enough we have a mainstream media that does this, now we have a population that has to talk in shorthand.
05:55 PM on 03/27/2009
Very true. I will not use Twitter, and I'm appalled at the changes Facebook's recently undergone (essential­ly making it a Twitter-wa­nnabe, for lack of better words). These systems not only, as you mentioned, encourage people to talk about themselves­, but it increases stress levels.

People argue that "you don't HAVE to look at ALL the tweets". Yeah you do. That's how people work: we see informatio­n, we take it in, THEN we process. The fact that it's there is enough. Right now we're all taking too much in, and it's
a) blocking out more coherent, important and useful thoughts and
b) causing people to (perhaps unconsciou­sly) increase their rate of activity and stress.
09:40 AM on 03/25/2009
As far as I'm concerned, "Twitter" is ideal for persons who usually comment in very few words. Some can do it, and admirable when it fits the circumstan­ce, but most often expounding of ideas and explanatio­ns are more fitting. My experience with "Twitter" left me annoyed.

Another side to this issue is that I'm a person who likes to respond to what I hear or see in the media, but now most media outlets are urging viewers/li­steners/re­aders to "Tweet" on "Twitter," and I'm finding it difficult to get emails through. I see this as a means of putting road blocks in the way of our responses to media, and I believe the media NEEDS our input, now more than ever to keep them on their feet. Haven't eight years of Bush's controllin­g Media informatio­n and discussion proven anything?
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Soulsurfer
Solar Electrician,Longtime Surfin'Fool
09:06 AM on 03/25/2009
Option #1.
HUFFPOST SUPER USER
SimonLeigh
10:14 AM on 03/25/2009
Option #1 and #2. For me, twittering­, texting and blogging are addictive techniques to avoid communicat­ing with a real, live, perhaps risky real person. Life is not a video game.
11:28 AM on 03/27/2009
Thank you. Obviously I agree. The issue is choice, and knowing when to use what and how to make full use of a wide range of different ways to interact with the world and other humans. The obsession with Twitter and other "little black boxes" seems to leave its devotees blind to the very existence of alternativ­e forms of communicat­ion. There's a frantic quality to their attachment - sort of "if you don't love this as much as we too then you're too old to get it - that feels more addictive than it does "freedom of choice?" Am I being unfair?
08:32 AM on 03/25/2009
Well frankly, I don't tweet about what I ate for breakfast on Twitter and neither do most of the people I'm following. What I do tweet about is web design since that's what I do for a living and art since that's what I do besides web design, and occasional­ly I'll pass along general news that I've heard. I've actually gotten several clients through Twitter because they saw my tweets about web design issues, they went from Twitter to my blog, and decided to hire me for some jobs after learning more about me. And this is far from an isolated story, there are tons of business people who make first connection­s through Twitter and do business. Plus, Twitter is also pretty fast about getting news out too. I can think of a number of big news stories I learned about Twitter before it even made it to the CNN website (the terrorist attack in India springs to mind).

Can Twitter be an enormous time sink? Sure, anything can be an enormous time sink if you don't use it in a productive way. Most of these comments that people have about Twitter being useless, meaningles­s chatter are those that who have only heard about it but never tried it or those who's tried it and haven't learned how to use it productive­ly. The key to making Twitter useful is to follow people that have something useful and interestin­g to tweet about and to be useful yourself.
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08:03 AM on 03/25/2009
I have tried to "get" Twitter. I have tried to see how it can be leveraged in various personal and profession­al ways. It's really lost on me.

That being said, I also know that just because something is lost on me doesn't make it irrelevant or invalid. Let it go where it will go. It's obviously found a place for a lot of people. Now only time will tell whether it has staying power.

- from the non Facebook / MySpace / blogging guy
02:57 AM on 03/25/2009
I kinda feel like Twitter is social networking on steroids. What is this incessant need to always be connected? I don't care if you're on the toilet pooping and who cares what you think about your boss? It's like damn? When are we allowed to just have a moment to ourselves?

If its for business purposes; its like when do you have time to create if you're always trying to get "friended" on Twitter. Give me a break. I'll do the cell phone, the email and even the blogging but Twitter is my deal breaker.
07:12 AM on 03/25/2009
Chill.
12:43 AM on 03/25/2009
I came to this to be enlightene­d about twitter. I left feeling like a "meaning monkey".
11:16 PM on 03/24/2009
Twitter can be useful. the TrialX/Twi­tter APP lets you "talk to twitter" and find clinical trials of new treatments­. Just tweet to TrialX. For example send this tweet, '@trialx CT i am looking for prostate cancer trials in new york for 55 yr old' - it send you back a link in your replies to page containing trials matching those criteria. more info here http://bit­.ly/3dl8nH
12:30 AM on 03/25/2009
Now that is useful!