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Pop Culture Sex Ed: What Media Teaches Us About Sexual Health

Posted: 05/10/11 08:48 AM ET

Jan Hoffman's New York Times article in Sunday Styles (April 10, 2011) posed the question, "Can students learn something from '16 and Pregnant' and 'Teen Mom'?" The New York Times then turned directly to youth to ask them about the shows' educational value on "The Learning Network," which is their education blog. Youth responded very clearly that the shows teach them how not to be an idiot.

"16 and Pregnant" and its sister series "Teen Mom," have astounding reach. With three million Facebook fans, more than four million viewers for finale episodes and thousands of views on the MTV message boards, the shows are a pop culture phenomena and speak to youth through more multimedia channels than any sex education campaign around. In focus groups recently completed by ISIS, Inc., youth told us the same thing over and over again: Thanks in large part to "16 and Pregnant," they know that having sex without a condom is "stupid." Yet they still need to learn about the complexities of sexuality and relationships -- in short, they may know about sex, but they don't feel at all educated about it.

Most youth and young adults use online search via Google or Bing or YouTube to learn about sex. Some go to other search or medical sites such as Yahoo!, Ask.com, Wikipedia and WebMD. Whether accessed through a mobile device, home PC or networked public computer, the internet provides youth with a 24/7 flow of information, communication and resources. A recent working paper from the Rand Corporation speculates that access to new media (digital videos, blogs, social networking sites, mobile phones and commercial websites) results in more exposure to sexual content, more privately, at more times of the day, and in more contexts than traditional media.

With the explosion of the internet, it's easy to overlook the influence of other popular culture channels, but it's clear they still matter. Television continues to be the most common medium and platform for viewing content -- a Kaiser Family Foundation study found that TV makes up the largest chunk of adolescents' media use, 4.5 hours out of a total 11 hours media time each day. The other 6.5 hours are spent on the internet. In order for sexuality and sexual health education to be effective in reaching youth in the digital age, professionals need to partner with traditional pop entertainment outlets, and also promote their programs using social media -- frequent messages on Twitter, Facebook status updates and anonymous message boards for fans. After surveying thousands of youth nationwide for our newly released white paper TECHsex USA, we found that the most potentially effective sex ed programs are a mashup of pop culture, TV, social media, friends, family, mobile technology and experts.

Several multi-year National Institute of Health research studies are currently underway, engaging youth in their own sexual health education via social networks, video games, TV shows and computer-based interactive lessons. Early results all substantiate the common-sense fact that the aptitudes, expectations and learning styles of students in the Internet Generation reflect the environment in which they are being raised -- one that is very different from the one that existed when their teachers and parents were growing up. They would prefer to get their information digitally, without shame or embarrassment, and in a perceived anonymous environment where they can get connected to the critical reproductive health services they sorely need.

So what lessons can we as parents, educators and sexual health professionals take from shows like "16 and Pregnant?" We have to reach youth in all media channels, and we need to find cost-effective ways to do it. New and emerging technologies have the most promise of delivering credible information, advice and access to low-cost reproductive health services to the most youth. Planned Parenthood Federation of America receives two million visitors to its website monthly. Compare this with a teacher by teacher, parent by parent, doctor by doctor approach, and the impact of new and social media, in combination with face-to-face conversations, delivered with the appeal of popular culture, becomes clear.

Considering that one out of every two high school students has had sexual intercourse, and that countless more have engaged in some form of sexual activity. Combined with the fact that most will get the majority of their sex information online, on TV and on their phones, isn't it time for us to embrace popular culture and the technology platforms that support it as a legitimate vehicle to reach youth and connect them with services? With sexual and reproductive health budgets constantly under the threat of being slashed, it's time to start collectively incorporating new, social media, mobile technology and pop culture into traditional in-person sex education as a credible means to guide digital natives into healthy sexual maturity.

Deb Levine is the creator of Columbia University's Go Ask Alice website, and the Executive Director and Founder of ISIS, Inc., a national non-profit based in Oakland, CA that provides leadership, innovation and research around using technology for sexual and reproductive health.

 
 
 

Follow Deb Levine on Twitter: www.twitter.com/debisis

Jan Hoffman's New York Times article in Sunday Styles (April 10, 2011) posed the question, "Can students learn something from '16 and Pregnant' and 'Teen Mom'?" The New York Times then turned directly...
Jan Hoffman's New York Times article in Sunday Styles (April 10, 2011) posed the question, "Can students learn something from '16 and Pregnant' and 'Teen Mom'?" The New York Times then turned directly...
 
 
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04:53 PM on 05/11/2011
Pop culture = glamorization. There's very little surprise there.
02:44 PM on 05/11/2011
On a side note, why is Obama nominating a NURSE and not a physician for the position of surgeon general? WTF???
04:51 PM on 05/11/2011
How narrow minded of you to imply a nurse would be more incompetent than a physician!
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irishdoc
It's not me..it's you. Really
01:05 PM on 05/12/2011
Physicians have much more education and experience than nurses. It's not narrow minded to state facts.
01:57 PM on 05/12/2011
trade school vs. medical school, big difference
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lambdin1
What's this?
12:57 PM on 05/11/2011
The internet has allowed all this. Thank goodness. I got tired of lugging books home from the library!
This of course is not a bad thing, but parents still need to discuss sex with their children. However most parents do not know themselves about sex and most feel that someone else is responsible for their child. Parents need to take courses on how to be a parent and on many other issues. With the input from all manner of media, it is no wonder that individuals of all ages are confused about one basic biological issue. Part of the ploblem lies in America itself. We somehow do not want to talk about sex.
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Deb Levine
12:25 PM on 05/12/2011
Lambdin1, Well said. This is a cultural problem in the US. Sometimes it seems like we've turned back the clock to the Victorian era. And you're 100% right that the parents need solid, accurate sex education too - learning about sexual health doesn't stop in high school!
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moonflowerjewelry
Buy American made, no excuses.
09:08 AM on 05/11/2011
Ruh-roh, my earlier comment is still in moderation... what I meant was... "NOT having sex with age peers"
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moonflowerjewelry
Buy American made, no excuses.
09:06 AM on 05/11/2011
As a female, as a mother of a teen boy, I'm getting kind of irked at some of the moralistic comments that miss what this all means in the real world. Well, some of the liberal comments also miss the point. A lot of the girls that lose their virginity are doing the deed with age peers, but with guys much, much older. The internet, parents, schools and stupid "reality" tv don't tell girls about stalkers, or the sweet talking dude that is going to beat the crap out of them. They don't tell children that have been molested how to cope, how to not punish themselves for a lifetime for something that wasn't their fault. They don't tell boys to be respectful and not treat girls like a potential hole. They don't tell the glbt kids that who they are is OK and worthy of self respect, personal boundaries and dignity. Sexuality isn't just about the mechanics, but also negotiating one's way into a healthy adulthood.
A lot of kids do seem to be left to their own devices because adults forget the internal struggles and forces, we forget that things go on beyond our personal limited experiences. Things are often much more complicated than moralistic right/wrong/yes/no.
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Deb Levine
12:29 PM on 05/12/2011
Moonflowerjewelry,
Interesting. I'm glad that you're a mom of teen boy and that you talk to him about the complexities of sex and relationships. Many parents do not have the skills to do this on their own, as they have their own internal conflicts and external experiences to consider.
If you've ever watched 16 and Pregnant, the conflicts (external and internal) are there for all to see. It is much more than the "ins and outs" of the mechanics of sex. For a free DVD of the show, with discussion guide, you can go to www.thenc.org
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Crim
10:38 PM on 05/10/2011
Pop culture sex ed is a good reason to have a strong, psychological, physiological, and age appropriate, sex education curriculum in schools.

I remember a class in 6th grade and another in 8th grade at my junior high and they were moderately informative. They seemed completely appropriate at that time.
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Deb Levine
12:26 PM on 05/12/2011
Crim, You are one of the lucky ones. After five years of advocating, I finally got the 5th grade puberty curriculum into my children's public school. Had to pay for it from my own pocket though!
07:51 PM on 05/10/2011
The average age of menarche (first menstruation) has dropped from 15 in my grandmother's day, to 14 in my mother's, to 13 in mine (I am in my 50's), to 12 in my daughter's and now is about 11. This is an astonishing trend in a few generations, in any mammal's life history. What it means is that today's young women are totally conflicted between their physical versus mental/emotional maturity. This is as big a game changer for society as climate change is for the planet's ecology. Yet this trend is little known or acknowledged; we seem as unprepared and in denial about it, as we are about climate change. Seems I remember a recent US Surgeon General got in hot water for suggesting we should teach about masturbation. If 11 year old brains are not ready for complex relationships, we need to accept some alternatives.
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11:38 PM on 05/10/2011
Wiki disagree
"Less than 10% of U.S. girls start to menstruate before 11 years of age, and 90% of all US girls are menstruating by 13.75 years of age, with a median age of 12.43 years. This age at menarche is not much different (0.34 years earlier) than that reported for U.S. girls in 1973. Age at menarche for non-Hispanic black girls was significantly earlier than that of white girls at 10%, 25%, and 50% of those who had attained menarche, whereas Mexican American girls were only slightly earlier than the white girls at 25%."
02:30 PM on 05/12/2011
As a scientist, I don't go to "Wiki" for my information. If original journal articles
are hard to find, I rely on scientific compendia. For example, http://www.livescience.com/8448-girls-entering-puberty-younger-ages-study-suggests.html
What is your point, anyway, that this trend isn't valid? Even if the median age is 12.43 (which I think is a very outdated number), that still presents an incredible disjunct between physical and mental maturity.
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dsws
No owning ideas. Limit only commercial use.
05:44 PM on 05/10/2011
Morality varies in inverse proportion to moralism. Please remain seated until the handbasket has come to a complete stop.
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ftkl1234
02:49 PM on 05/10/2011
I wonder if even Michelle Obama, Dr OZ or Oprah might be whacked if they stepped on the third rate of discussing teen sex in a comprehensively upfront way?

We really need to address this in a way that can speak to the kids and get it into their heads.

Condom use means preventing not only pregnancy but STDs and that should trump any kind of pushback from those who would obstruct proper sex ed and talking about condoms, IMO.


BTW: I think that many moms will react initially with horror with news of their teen daughters pregnancy then after the shock wears off, they're thinking "Oh yeah, I want that cute little baby! I can take care of it!" Hmm....
02:33 PM on 05/10/2011
No matter what kids learn,they still have sex in the real world.In that world, at that age, it is all experimental,trial and error,successes and failures.Hormones outweigh almost any other influences.

.Population increases worldwide suggest they figure it out just fine.
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moonflowerjewelry
Buy American made, no excuses.
08:49 AM on 05/11/2011
Population increases mean they figure out HOW to do it, but maybe not how to manage it.
04:03 PM on 05/11/2011
60,000 female nerve endings in her erogenous area and 30,000 in the mans,add a healthy dose of hormones.....tough thing to put under management....but some should.
01:56 PM on 05/10/2011
Cool. Now all we have to do is teach them about healthy relationships, they sure won't find that on tv.
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Deb Levine
12:31 PM on 05/12/2011
Not yet. Glee comes close?
01:25 PM on 05/12/2011
I gave up on tv, maybe I should check it out. Isn't that the one with the openly gay characters? Wouldn't that be a ironic? lol
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Jake Thomas
elastic
01:55 PM on 05/10/2011
Responsible parents participate in their childs sex education and should be aware of their childrens informational sources. Sex education protects our youngsters from teen pregnancy and sti's. It is critical.
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01:23 PM on 05/10/2011
sex education in schools, what about parenting education.
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Ogg-the-bear
Stunning millions with bolts of lightning...
12:38 PM on 05/10/2011
I'm more concerned with pro-pregnancy, pro-abstinence, anti-choice programming that fills Disney's ABC Family network, and most major network programming and recent films that presume carrying an unplanned pregnancy to term as a default with NO responsible adult discussion or consideration of legitimate options. Thankfully some kids get how utterly ridiculous shows like "Secret Life of the American Teenager" and that ilk.
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01:32 PM on 05/10/2011
where did you first hear the term pro-choice?
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irishdoc
It's not me..it's you. Really
01:10 PM on 05/12/2011
Agreed, at some point in time the media stopped presenting abortion as not only a viable option, but often as the best option. Even on progressive net.orks such as MTV, there is tremendous backlash on the discussion boards when one f the girls even thinks about abortion,
12:20 PM on 05/10/2011
Sex is one of the biggest tools our enemy uses, most of you won't understand what I mean by this. Until the '60s and the introduction of birth control, sex was mainly for the married bedroom.Outside the marriage relationship it was frowned upon by the body of the people. Notice that it exploded when we finally got that nasty old bible and prayer our of our school rooms. I know this will make a number of you mad at me yet truth is truth. The era of free love went to, "if it feels good do it," to,"do it till you're satisfied," and so on until now our children don't know properly what's right and wrong.
Abstinence until marriage should be taught. Children are not mentally developed enough for sex. They don't know the many complications that can arise from it, at a young age or the dangers.
One of the major results of teaching our kids it's OK, just be careful is some, 50 million+ dead babies in the past 40 years.
OK, my friends, let's discuss it.
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Ogg-the-bear
Stunning millions with bolts of lightning...
12:29 PM on 05/10/2011
Thanks for bringing us back to 1955. [sarcasm]
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lrobb
Southern Rational
01:27 PM on 05/10/2011
Obviously you haven't read a lot of 18th and 19th century diaries. Teenagers were just as sex-obsessed then as they are today. The only difference is they used slightly more delicate language and an incredible number of "code" words which mutated by generation--much as they do today.
The safety valve was that marriages were made a lot earlier.

Sometime google the term "bundling" as used in 17th century New England.
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Deb Levine
12:33 PM on 05/12/2011
Good point, LRobb. I think, as a culture, we are simply more afraid of teen sex. As we've delayed marriage (or partnership), we've created a prolonged adolescence which allows for a lot of normal experimentation. I don't think many adults (and parents) were prepared for this.