Business Branding Colors A Hot Mess?

04/20/2015 05:44 pm ET | Updated Jun 20, 2015

Branding, color, graphics and logos are one of the creative and fun decisions we make in creating our business! Most people really love these activities however they approach the task without a plan and end up with a collage of many things they love, thus causing confusion in the marketplace.

Color is a personal preference but you need to be sure your colors project the emotion you desire for your business. This is an entire topic on its own so to find out about this just google: color emotion.

Color Consistency

If you are going to run your own website (which I highly encourage or at least be able to) and make graphics you need to know the Hex # for your colors. Keep your colors consistent across all platforms. You want your audience to recognize your branded colors. If you use several variations it creations confusion and you will not achieve a recognizable brand.

I see new businesses using different colors every time they create something. Changing their logo and logo colors. If your logo is a pineapple graphic do not use a realistic pineapple interchangeably. If you study big brands like McDonald, Shell Oil, American Airlines etc... their branding is always the same. It creates "muscle memory" in the brains of humans so they know the company immediately.

A Brand Is More Than Color & A Logo

All the components in branding require specialized analysis. It is more than a logo and color. You want to project an emotion, an experience and a need or solution for your customer.

I created a short video to teach the new entrepreneur how to create their own branding board. It gives you control of your business so you are not dependent on a designer to create your branding and colors.

When I work with new entrepreneurs I teach them this process. This is just a first step, however it gets you to discover all the possibilities available for your business. Do not rush the process. Play around with color, keep pictures you love, fabric samples, carpet designs, photography or even greeting cards. You will start to find color palettes in your everyday world.

Have fun, explore color and create your color board! You will be happy you did. I use mine everyday and boy is it a time saver and it keeps my brand consistent.


Debbie Frankis a Lifestyle Business Strategist, who works with entrepreneurs to bring their vision to the marketplace. She assists with "Business Discovery & Development." She enjoys the concept of making & breaking the rules of business possibilities together by exploring new models. Debbie believes excellence is never an accident: it is the result of high intention, sincere effort, intelligent direction and skillful execution.