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Deepak Chopra

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Why People Need Good Jobs

Posted: 09/20/11 09:41 PM ET

Politicians on the right and left agree on one thing: it's all about jobs. President Obama's September 8th speech to Congress hinged on job creation, as did the GOP's presidential debate the day before.

Political leaders can't complete a sentence without mentioning jobs. But Washington seems to be talking about jobs as though they'll magically spring up as a result of the right policy implementation or tax cut or tax hike.

That's dangerously misguided, says Jim Clifton, chairman of Gallup and author of an excellent and timely new book, The Coming Jobs War (Gallup Press, October 4th). His book's title, and use of war imagery, is more martial than I prefer. But Clifton's heart is in the right place. And he knows what he's talking about: Gallup has created many jobs over the years, and a talented business executive like Clifton knows first-hand that jobs aren't a consequence of complex policies orchestrated by distant leaders. Jobs are a renewable resource -- and one that may have more impact than leaders realize.

"Humans used to desire love, money, food, shelter, safety, and/or peace and freedom more than anything else. The last 30 years have changed us. Now people want to have a good job and a good job for their children," writes Clifton, basing his work on 75 years of Gallup research. "This changes everything for world leaders. Everything they do -- from waging war to building societies -- will need to be done within the new context of the human need for a good job."

His prescription for job creation isn't simple, but it is deeply considered. First, he says, recognize that "the coming world war is an all-out global war for good jobs," and that leaders, political, social, religious and academic, must turn all their energy to creating the conditions that foster jobs. Most of those jobs will arise in cities, he says, which means city leaders are in control of a jobs "super collider," based around universities.

Clifton is concerned, however, that cities are hobbled by several problems, including destructively high healthcare costs (which can best be solved, he says, by individual lifestyle choices) low energy workplaces (which destroy engagement and reduce productivity and profitability) and schools that don't prepare kids to be tomorrow's entrepreneurs.

That last point may be among the most controversial. Clifton says there's an oversupply of innovators and a deficit of entrepreneurs -- the people who create viable businesses (and jobs) out of ideas. Until kids are taught they should want to be entrepreneurs, job creation is almost a matter of luck. Put another way: Great business people matter more than great ideas.

And according to Clifton, we're running out of time to depend on luck. He is concerned that America is being out-job-resourced by China and several other growing economies. "Although the United States has a much higher GDP, it now has tiny GDP growth -- about 2 percent a year," he writes. "China has a much lower GDP, but its GDP is increasing at nearly 10 percent annually. That means unless there is a miracle, China will meet and exceed the GDP of the United States in less than 30 years . . . At that point, China will have the new world-leading GDP. China will have the new world-leading economy. China will be the new leader of the world, free or otherwise."

Whether or not that worries you probably depends on where you live and work. But what should worry everyone, employed or not, is that Gallup research also shows that extended periods of joblessness are financially, physically, emotionally, and socially devastating. Clifton writes that it doesn't take long for the unemployed to withdraw from their own lives, ending their participation in their communities and even families, and that they often don't return, even when their jobs do.

Politicians aren't talking about jobs in those terms, nor about the long term, psychologically devastating effects that linger from high levels of unemployment. They may not be aware of it -- Gallup's science on it is that fresh. That's what makes The Coming Jobs War especially relevant, I think. Clifton's book spells out the actual cost of unemployment, to people and societies. It also lays out a design for a long term, sustainable job creation machine built from the entrepreneur up.  It's a compelling read and a smart strategy from a proven entrepreneur.

But more than that, The Coming Jobs War is a breath of fresh air. When leaders talk as though jobs are created by magical policies, no one can feel secure about the jobs situation. When leaders talk about how good jobs are really created, as readers of this book will be doing very soon, we can start feeling that the recovery is finally underway.

Deepak Chopra on Intent.com
deepakchopra.com.


 
 
 

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Politicians on the right and left agree on one thing: it's all about jobs. President Obama's September 8th speech to Congress hinged on job creation, as did the GOP's presidential debate the day befo...
Politicians on the right and left agree on one thing: it's all about jobs. President Obama's September 8th speech to Congress hinged on job creation, as did the GOP's presidential debate the day befo...
 
 
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11:52 PM on 09/21/2011
Dr. Chopra, the line "Clifton says there's an oversupply of innovators and a deficit of entrepreneurs" nailed it. I live in Redding, CA, where there is a reported 15%+ unemployment rate. Remarkably, there is a cohort of business people in town that are hosting entrepreneur bootcamps. The leaders include a founder of a multi-billion dollar company in Level 3, the former president of 2Wire, and several other remarkably successful businesspersons. They are taking the innovation, which is prevalent in American landscape...and creating profitable jobs. In addition, they are creating angel funds to sponsor the newly trained entrepreneurs. Point being, it takes experience in the real-world business environment to be able to equip young innovators. It is also crucial that there is community by-in from the business leaders, government leaders, and those that represent the coming generation. We are responsible for our communities, and it is important not to pass the buck to government...regardless of whether the taxes go up or down.

Thanks for your investment through highlighting the book.
12:09 AM on 09/22/2011
I'm going to reply to myself by clarifying. buy-in, not by-in. Slightly amusing, however.
03:58 PM on 09/21/2011
" Clifton writes that it doesn't take long for the unemployed to withdraw from their own lives, ending their participation in their communities and even families, and that they often don't return, even when their jobs do." WOW, did that ring true. I was unemployed and freaking out for a year; now I'm employed 30 hrs. a week at a job that uses about 20% of my brain, and I've found I have no desire to do anything after work but go home. This is the one explanation I hadn't thought of, and the only one that really makes sense.
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gloriaswanson43
Ask and you will get more info.
08:26 AM on 09/21/2011
I'd have to read the whole book but this seems rather simplistic: " destructively high healthcare costs (which can best be solved, he says, by individual lifestyle choices) low energy workplaces (which destroy engagement and reduce productivity and profitability) and schools that don't prepare kids to be tomorrow's entrepreneurs." Individual lifestyle choices cannot be the only reason for high health care costs. I've not experienced low energy workplaces however I have worked a job that was 2 jobs in one. Not everyone has the drive, desire or intellect to be an entrepreneurs. Those that have the drive don't seem to let anything or anyone stop them.

I do agree that everytime the word "jobs" is used is does sound like jobs will magically appear.
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Reaganite60
Don't tread on me.
04:28 AM on 09/21/2011
To encourage real and lasting job growth the best thing the government can do is to make it as easy as possible for business to hire and employ people. This means cutting down on workplace regulations. It also means eliminating the punitive aspects of employment law that cause employers to think twice about hiring. To be blunt, the easier employees are to fire, the higher the likelihood they will be hired.

Minimum wages have never raised the wages of anyone and simply draw an arbitrary line that separates the employable from the unemployable. Just like prices, wages are determined by supply and demand. The demand for workers is a function of how much productivity a worker can produce. Setting the wage at $7.25 simply means that only those workers who can produce goods and services that create more than $7.25 per hour are eligible for jobs. Those who can’t, become permanently unemployable.

Employment is a voluntary relationship between two parties. The more room the parties have to negotiate and agree on their own terms, the more likely a job will be created. Rules imposed from the top create inefficiencies that limit employment opportunities. Employee benefits are a cost of employment, and high value employees have all the bargaining power they need to extract benefits from employers. They are free to search for the best benefits they can get just as they search for the best wages.
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JohnFromCensornati
The End is near
06:23 AM on 09/21/2011
"Employment is a voluntary relationsh­ip between two parties."

. . . until it isn't.
04:04 AM on 09/21/2011
Unemployment numbers are comprised of those that are in the job market for the past 30 days. It does not include those that have not been in the job market in the last 30 days: people who have given up looking; those that have gone off unemployment because it has run out. One solution to unemployment is "High Speed University" check it out
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Anne Naylor
Celebrant, Weddings and Other Blessings
11:57 PM on 09/20/2011
In the 1980's Patrick Naylor showed in Europe how Job Creation could be effective and successful.
http://www.huffingtonpost.com/anne-naylor/imagination-the-key-to-su_b_168142.html
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Reaganite60
Don't tread on me.
04:30 AM on 09/21/2011
In the 1980's, Ronald Reagan showed in the United States how tax cuts and deregulation could be effective and successful for job creation.

http://www.forbes.com/sites/peterferrara/2011/05/05/reaganomics-vs-obamanomics-facts-and-figures/
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Jeanne Duvall
11:02 PM on 09/20/2011
Unfortunately, the Chinese GDP is increasing for all the same wrong reasons that the USA GDP increased in past decades... selling obesity, diabetes, drugs, pollution and corrupting affluence.
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Paul Andrews
How To Absolutely Secure Your Computer
10:32 PM on 09/20/2011
i loved your article. here is a way to create over 100k good paying jobs right now for everyone not just a targeted group of people with no expense to taxpayers.
http://pre­ventcomput­erdisaster­.blogspot.­com/
10:17 PM on 09/20/2011
Indeed, Dr. Chopra, we need to put our friends and families back to work globally. It's painful for me knowing so many people who want to work and cannot find employment. I do not know the answer about how to make that happen. I do, however, know how to ease some of the emotional angst and encourage while good people search for employment so I share my thoughts with your many readers here today http://www.wheneverydaymatters.com/?p=66 Keep up your hearts!

Kind regards,
Mary Jane Hurley Brant, M.S., CGP
10:07 PM on 09/20/2011
Sounds like a good read, but the real need is for Congress to act now on what will definitely produce jobs immediately. The GOP needs to stop blocking and resisting everything the President proposes that will result in job creation.
09:39 PM on 09/20/2011
I keep wondering why nobody is talking about population. It seems to me that it's simply not possible for every able bodied adult to have a job as jobs become more and more technical and fewer and fewer people are needed to do work. If we keep improving technology and thus reducing the need for manpower at the same time we keep increasing - drastically - the number of people, doesn't that lead to an impossible situation? Project out 50-100 years - no matter what program we come up with to grow jobs won't there be far too many unemployed and therefore restless and poor people? Perhaps we need to address population issues to live within our resources of oil, water, space, and jobs so that our children will have quality of life while having gainful and fulfilling employment.
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Paul Andrews
How To Absolutely Secure Your Computer
10:34 PM on 09/20/2011
thats a GREAT COMMENT F&F for you
11:37 PM on 09/20/2011
Yeah, that's what you told 7,039 people. Unfan me!
04:37 AM on 09/21/2011
I can't see what you wrote. It has not been approved. I hope you are telling me you have unfanned me.
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Paul Andrews
How To Absolutely Secure Your Computer
10:36 PM on 09/20/2011
how do we control the population for the good of all ?