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Dennis Whittle

Dennis Whittle

Posted: March 17, 2008 06:37 PM

Buy Apple


The financial sector is in a semi-meltdown and much of the rest of the economy teeters on the edge of a recession.

But don't tell that to the people at Apple. Today I went to the Apple Store in Bethesda to get a new battery for my old laptop. It was absolutely crammed with customers. Some were buying new iPhones or iPods. And others were like me -- just getting something fixed.

What struck me was the exceptional customer service. Even though I had to wait a while to get helped, the whole transaction was very professionally done. And after a short delay, I was on my way -- with a free battery replacement. Why? Because they told me that my old, defunct battery was not up to their standards.

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