It seems nearly everyone wants to get into the hotel business these days. What started out as a few key collaborations--specifically fashion designers (Christian Lacroix, Betsey Johnson, Badgley Mischka) pairing up with properties to create signature rooms and suites--has become a major industry trend, with luxury labels across all categories creating singular alliances of their own.
In the past year or so, several world-renowned brands have hopped into bed with the world's premium hotel properties. Some offerings came into being due to the evolution of an ongoing relationship between the two. Others were born out of proximity. But no matter how they originated, each of the collaborations featured here were ultimately born out of mutual admiration, allowing each respective entity to delight entirely new audiences--and that's a business everyone wants a part of.
--Amanda Pressner Kreuser
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