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Devin Stewart

Devin Stewart

Posted: April 29, 2010 04:01 PM

Slowing Japan's Galapagos Syndrome

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Enjoy, a play by Japanese playwright Toshiki Okada, opens with two characters working at a comic book cafe in present-day Tokyo who spend nearly the first act solely ruminating about the etiquette of public toilets. The brilliant drama reveals the world of a Japanese generation of self-centered but lovable slackers who are accused by their peers of "destroying the future of Japan." While watching this play in Manhattan this month, it occurred to me that like these characters, who were lost in the minutiae of their own lives, Japan too has turned inward.

It's true that shyness is so common in Japan that it almost considered a virtue. Where else would one find DVDs for sale to practice "just looking" at people or "Miterudake," as the product is called? But given its cultural proclivity for and historical experience with isolation (during its policy of sakoku), the last thing Japan needs is a reason to curl up inside its shell. An isolated Japan would be especially unfortunate as it would further erode the country's relevance in international politics as well as its economic competitiveness and prosperity.

Amid economic doldrums and deflationary mentality, a declining population and growing anxiety about Japan's place in the world, and an enormous letdown after high hopes in the governing Democratic Party of Japan (DPJ), there is a danger that Japan might further withdraw. Japan's "Galapagos syndrome," a phrase originally coined to describe Japanese cell phones that were so advanced they had little in common with devices used in the rest of the world, could potentially spread to other parts of society. Indeed signs suggest it is happening already.

The first sign is the current generation of Japanese in their 30s and 40s who have been distinguished by market experts for their adeptness at online shopping and generally avoiding the rest of society. More dramatic is the number of hikikomori or shut-ins who have given up on social life. According to a Japanese government website, the figure may stand at 3.6 million or about 3 percent of the entire population. This figure is far larger than the previous estimate of 1 million by renowned Japanese psychologist Tamaki Saito.

As I argued earlier this year, Japan as a nation seems to be withdrawing and giving up on the world. Akiko Ikeda-Wei, a Japanese sociologist based in New York told me recently, "I am saddened by Japan's economic slump that has caused misery: the record-high unemployment rate and extremely unsettled and insecure feelings among thousands of Japanese employees."

Echoing many of the Japanese professionals I have met in New York, Ikeda-Wei advised her countrymen to look for opportunity away from home--and don't look back. "If I were one of them, I would forget about seeking employment in Japan and leave, and look for a volunteer job somewhere in Africa or in the Middle East and try to use this opportunity to explore something new and innovative that can help others who are in great need."

The problem is that the attitude of Japanese younger people today results in just the opposite. While her advice might be apt for many Japanese, "The fact is actually the other way around. Young people especially have become more inward-looking than ever, totally not interested in going abroad to work or to study," she said.

An odd expression of this phenomenon is in the puzzling decision this month by Japan's largest business newspaper Nikkei to dissuade readers from linking to its website. As part of its strategy to require readers to pay for access, Nikkei has stipulated that people who wish to link to its website must fill out a written application. Nikkei's print circulation surpasses that of the New York Times and even The Wall Street Journal. But in the Internet world, the move looks as if the company were saying, "We are doing just fine with our print edition, so go away, Internet."

Jean-Pierre Lehmann, a Japan expert at IMD Business School in Switzerland, has noticed a shift in attitude at companies such as Toyota Motor. In the 1980s, Lehmann would accompany Western managers to Japan to learn about its venerable production techniques. But over the course of the decade, he noticed "a subtle change." As he wrote this month in the Taipei Times, "Western management delegations continued to be politely received, but more often than not professional guides were appointed to show them around, and there was no dialogue with the Toyota managers, who previously had been keen to teach and learn. On the contrary, there was an undisguised sense of condescension toward the visiting foreign executives."

Most distressing is that, like the creatures of Galapagos, the products of Japanese research and knowledge generation are becoming increasingly evolved yet nonetheless separate from global society. As recently chronicled by Japanese economy experts Hajime Ito and Jun Kurihara, Japan leads in number of patents in solid waste management and is number two after the United States in air pollution control, water pollution control, medical technology, pharmaceuticals, and biotechnology. Yet despite these impressive accomplishments, the country lags in cited research or core articles in the same fields, not even making the top ten. Why is this the case?

Ito and Kurihara point to one possible cause: Japan's lack of international cooperation in the area of knowledge creation and the falling number of Japanese students attending U.S. universities.

At elite American universities like Harvard and Berkeley, the number of Japanese students is falling and relatively small compared with their counterparts from South Korea and China. Japanese enrollment at Harvard has been declining for 15 years while enrollment from China and India has more than doubled. Only five Japanese students attended Harvard as undergraduates in 2009, and only one of them matriculated as a freshman. According to a study by the Institute for International Education, overall India is the leading sender of students to the United States, and while Japan was the fourth largest sender, its number was down by 4 percent to 33, 974 in 2008, down for a third straight year. Since 2000, undergraduate enrollment in U.S. universities has dropped 52 percent. These are figures incommensurate with the world's second largest economy.

In March, Harvard President Drew Gilpin Faust even made a special trip to Japan to encourage more Japanese high school students to apply to the university. Faust met students in Japan who preferred to stay in the comfort of their own homes rather than going abroad. A Washington Post article this month featured students from Japan who passed up degrees from top U.S. universities to stay in Japan.

To be sure, Japan's population is shrinking and the number of children under 15 has declined for 28 consecutive years. But these trends don't entirely explain this more inward-looking attitude, which comes from a combination of domestic political dysfunction and economic malaise that has crept into popular culture. While Japan was once a larger consumer of American degrees, "an international degree is not as valued" in Japan, Faust is quoted as saying in the Washington Post article. While U.S. college degrees are becoming ever more expensive, enrollment from developing countries India and China have nevertheless led the pack and have risen in 2008 by 13 and 20 percent respectively.

Pointing to the falling enrollment of Japanese in U.S. top universities, Ikeda-Wei told me, "Economic difficulty is already sad enough but I am even more saddened by this very short sighted, pessimistic, and unproductive attitude of young Japanese." She concluded, "If young people's attitude remains as such, it is very difficult to hope for Japan's bright future."

Okada's play Enjoy whose endearing characters brought the world of Japan to audiences abroad was made possible by support from Japan Foundation and Japan Society, as well as the U.S. National Endowment for the Arts. With a declining population and exploding government debt, the future of Japanese military or "hard" power is uncertain. That is why for Japan to remain relevant, prosperous, and influential, institutions like the Japan Foundation, which is supported by the Japanese foreign ministry and promotes international exchange, and the Japan External Trade Organization (JETRO), which is supported by the economy ministry and promotes international trade and investment, have become increasingly important. (Full disclosure: I have worked with both institutions.)

"Isolation hurts Japan's economy, especially in services," Robert Dujarric of Temple University Japan has recently noted. "If so few Japanese conglomerates have managed to establish themselves in the premier league outside of manufacturing, it is partly due to their mono-cultural and exclusively Japanese management. It puts them at a severe disadvantage when competing with foreign rivals run by multinational and multicultural staffs." Japanese language, which is considered by experts to be among the most difficult to learn, is highly adaptive to the Japanese high-context culture but irrelevant in most of the world outside this island nation.

Institutions like the Japan Society in New York can act as powerful vectors of positive influence, coalescing Japanese innovators abroad to bring change to Japan. Unfortunately, just as the role of these cultural and economic institutions has become more critical, the mood in Japan for spending has unsurprisingly turned sour. While the government's approval rating has fallen to 24 percent, the one bright spot for Prime Minister Yukio Hatoyama has been the public spectacle he has made of the budget review process or "shiwake." Like corporate restructuring or "risutora" years ago, "shiwake" has become a word laden with controversy in Japan today--to some it is the democratization of the country's spending process, bringing openness and transparency; to others it is a sign of the country's decline and malaise. The fears were epitomized by a now-infamous comment downplaying scientific spending by a Japanese lawmaker who asked, "What's wrong with being number two?"

For Japan to slow its Galapagos syndrome, it will need to support its soft power and foreign engagement institutions. The question mark in my mind is: Do the majority of Japanese want to slow their country's withdrawal from the world or would they prefer a comfortable decline? That's to be determined.

 

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06:16 AM on 05/21/2010
Why don't young Japanese study abroad?
Because they don't have an any alternatives, studying abroad costs way too much and their parents can't afford to let them do it, 4 or 5 million dollars tuition a year would beat their life down easily. And sadly, even if they study abroad and learn very useful things, Japanese company wouldn't pay them well so getting scholarship doesn't matter.
Many japanese companies expect employees or applicants have bachelor degree, but that's it, they don't expect further. And there is almost no need for having a particular degree to get specific job, unlike software engineers in US are supposed to have BSCS/MSCS degree for example.
As a result Ph.D and Master are quite unvalued in japan. or even exactly they're valued, company wouldn't pay them well. A number of US universities made their campus in japan but many are failed with the reason for excessive tuition compared to domestic universities.

Why doesn't Japanese company pay well for superior education?
maybe there are several reasons.
- they are labor-intensive for most part (so only number is the problem).
- they think they can train recruits to fit their job (so recruits don't have to have a specialty beforehand).
- Japanese are basically homogeneous, if a young brilliant person well paid joins a company, massive envy bites their internal team-work (so their salary is not so different).
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Devin Stewart
Senior Fellow, Carnegie Council
03:25 PM on 05/16/2010
I stumbled upon this report today making a similar argument:
http://www.globalpost.com/dispatch/japan/090309/analysis-japan-looks-inward

Analysis: Japan looks inward
As economy weakens, more Japanese are shunning the outside world.
By Gavin Blair - Special to GlobalPost
Published: March 11, 2009 07:56 ET
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HUFFPOST BLOGGER
Devin Stewart
Senior Fellow, Carnegie Council
01:15 PM on 05/15/2010
A couple of people have asked me for the link to the hikikomori (shut-ins) estimate of 3.6 million. It is from the Japanese Ministry of Internal Affairs website, citing a nonprofit:

http://www.soumu.go.jp/menu_news/kaiken/02koho01_000085.html

Here is the quote:

そういう中で、私たちは亡くなりました山本孝史議員を中心にがん基本法というのをつくらせていただきましたが、うつ、それからひきこもり、これはNPOの 調査によると360万人いらっしゃる。この数字は政府として確認をした数字ではありませんけれども、平均年齢が32歳であるという報告を受けています。政 府としてしっかりと取り組んでいくべきだという提案をいたしました。
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HUFFPOST SUPER USER
vinainor
08:52 PM on 05/15/2010
Your timing is ironic. I too was curious where this number came from and just yesterday, I searched and found the same source. However, if you read the statement carefully, Minister Haraguchi lumps hikikomori and depression together, which secondary sources seem to neglect mentioning. I suppose you can argue that there are many depressed people who also shut themselves in, but this seems to be a very loose definition of hikikomori. Furthermore, he cited an anonymous NPO which arrived at this statistic and admits that the government never confirmed it.
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Devin Stewart
Senior Fellow, Carnegie Council
03:30 PM on 05/16/2010
It was a coincidence (not ironic) since Michael Z and I were just talking about this issue. Did he confer with you too? In any case, yes it is a citation of an anonymous nonprofit, but still, as I wrote to Michael, it seems significant to me that a senior official found it noteworthy and credible enough to cite and post on the ministry website.
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Devin Stewart
Senior Fellow, Carnegie Council
04:30 PM on 05/11/2010
Kei, you make a good point, and it is definitely something I had thought about. But to tell you the truth, distinctions between domestic and international inward-lookingness, the male-female divide, and the paradoxical outward expression of the inward-looking-ness are all valid points but just too nuanced for a short blog post. The more I publish, the more I find that nuance is often lost on readers. I have found that blogging is useful because these nuances can be explored in the commentary section. Anyway, one example: if you read my Toyota piece in Newsweek, I intentionally made my argument simplistic so that readers wouldn't be confused. But, still, my view sparked some criticism--ironically because my points were too subtle.

One critic said that my piece on Galapagos sounded like I translated Japanese articles into English. That was supposed to be a criticism but I took it as a good sign, actually. One of my students at NYU who is Japanese read my Toyota piece, and he said it was clear that I love Japan.
08:36 PM on 05/09/2010
Devin, this is an interesting and perceptive piece. I think, however, you could have drawn a sharper distinction between inward-lookingness in terms of retreat from domestic society (e.g. hikikomori) and inward-lookingness in terms of withdrawal from the international community (e.g. Nikkei's recent decision). It may be that the Japanese at large are becoming more inward-looking in both senses but the youth are considered to be particularly so because they represent the first, probably more striking sense.

This distinction is important because the two senses of inward-lookingness sometimes conflict with each other. Consider tens of thousands of Japanese men and women studying or working abroad. Many (by no means all) of them say they do not want to go back to Japan because they find Japanese society 'ikigurushi' or suffocating. Here, their seemingly outward-looking attempts to find opportunities abroad are often intertwined with their inward-looking retreat from the society to which they belong or belonged.

I should also be interested to know what you would think about the gender aspect of the 'Galapagos syndrome'. 70% of hikikomori inside Japan are believed to be male. Female representation seems fair among Japanese students studying abroad in top Western universities, drawing an interesting contrast with the grotesque underrepresentation of women in top Japanese universities.

Anyway, this is a good, charming and thought-provoking piece. Well done!
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Devin Stewart
Senior Fellow, Carnegie Council
12:48 PM on 05/05/2010
I learned this week that this article was quite prescient. According to a friend in the Japanese government, the budget review process (shiwake) has targeted JETRO recently, and the government is considering withdrawing METI officials from JETRO offices overseas, essentially disemboweling the JETRO offices.
07:59 PM on 04/30/2010
I think your assessment of the current situation is flawed on a number levels. Just to give you some examples of what I mean:

- One Japanese sociologist based in New York expresses her opinion about the current state of the Japanese society?

- The Nikkei bans external linking: How is that a sign of the Galapagos syndrome?

- Japanese researchers have been "behind" (internationally speaking) in certain areas for decades, for example because of the language barrier. This isn't really new.

- It's true that the number of Japanese students studying abroad has declined recently. But from 1985 to 2006, the number of Japanese living abroad (for three months or more) has tripled to 635,000. Other sources put that number even closer to 1 million nowadays.

- What has Hatoyama's approval rate and Japan's current spending policy to do with the Galapagos syndrome?
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Devin Stewart
Senior Fellow, Carnegie Council
01:22 PM on 05/01/2010
Serkan, thank for your comments. You don't think "Galapagos Syndrome" can be applied to the general mood in Japan today? The Nikkei example was to say that the newspaper company seems to think that it can do just fine with its print edition in Japan and not worry about the Internet, which is global. Yes Japanese studying abroad was a growing number and now it is declining. That's my point.
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Devin Stewart
Senior Fellow, Carnegie Council
03:23 PM on 05/01/2010
Serkan, also how is it "flawed" to cite relevant statistics and an expert's opinion to support my argument?
12:57 PM on 04/30/2010
Devin - The way in which you expand the “Galapagos” idea from the cell phone industry to other nuances of Japanese society has some merit. However, as an American who has studied Japan, I felt compelled to respond on a couple of points.

Chiefly, the claim that “Japan as a nation seems to be withdrawing and giving up on the world” is a bit ridiculous. Perhaps you were thinking of North Korea? The Daily Yomiuri reports on April 6, 2010 that Japanese government recently initiated a program to promote culture and investment. As noted in the article, the strategy “includes the establishment of a public-private investment fund to support the content industry in its foreign endeavors, thereby improving the culture industry’s sales. It also includes the hosting of cultural events in major Asian cities to promote Japanese fashion and lifestyle.”

Secondly, citing the enrollment of Japanese students in elite US universities like UC Berkeley and Harvard can hardly be used as a fair gauge of Japanese seeking education at foreign universities. And since you mentioned the Institute of International Education, I would also point out that since the 1950’s the IIE administered US-Japan bilateral Fulbright scholarship program has sent over 6,000 Japanese to the US versus over 2,000 Americans to Japan.

There are some aspects of Japanese society that feel “closed”, certainly, but I would make the argument that Japan has never been more open as a society and is becoming more so.
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HUFFPOST BLOGGER
Devin Stewart
Senior Fellow, Carnegie Council
01:41 PM on 05/01/2010
Jonathan, thank you for mentioning the Yomiuri article. I suppose this is the one you are referring to: http://www.yomiuri.co.jp/dy/business/T100405002424.htm

The article says that the government has proposed measures to promote Japanese popular culture in concert with JETRO. It is not clear whether these measures will be implemented or funded though.

In any case, so far, JETRO and Japan Foundation have survived this round of shiwake in tact. That's a positive sign. But those organizations are quite nervous about successive rounds of review. Let's hope that they continue to get the funding and support they deserve.

Coincidentally, did you see the last sentence of the article:

"Even so, exports only account for 2 percent of total sales in the content industry, far below the 18 percent seen by the United States."

Isn't this more evidence of Galapagos syndrome?
01:04 PM on 05/04/2010
I think the 2% vs 18% statistic is more reflective of a difficulty in establishing effective ways of monetizing content overseas than an aversion to export the content. If Roland Kelts book entitled "Japanamerica: How Japanese Pop Culture Has Invaded the U.S." is any guide, there is a domestic appetite for Japanese popular culture.

However, as content crosses the Atlantic many of the rights are acquired by US companies and might not translate into export dollars for Japan. The recent popularity of Pokemon and films like Hayao Miyazaki's "Spirited Away" and "Howl's Moving Castle" are examples. In the case of Miyazaki's films, Disney has US distribution rights, and for the Pokemon trading card game Wizards of the Coast has rights. A further example is Cartoon Network, which plays reruns of popular Japanese anime.

I'm not an expert statistics, but if we are talking about "soft capital" there is good penetration in the US market. It's just not translating into trade dollars or yen!
06:48 PM on 04/29/2010
For Japan to slow its Galapagos syndrome, it will need to completely revamp its entire educational system. Why is it so hard for foreign "experts" to realize?
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Devin Stewart
Senior Fellow, Carnegie Council
08:34 AM on 04/30/2010
Anna, thank you for your comment! I absolutely agree with you. The article was more meant to describe what Japanese have been telling me rather than for me to tell Japan how to deal with the problems. You are right: The education system must be reformed. The couple of recommendations I offered were meant to underscore the point that shiwake can have unintended consequences even though it is popular and the problem that Ito and Kurihara identify. Sure you definitely could start at the root but looking at graduate students in Japan, more intellectual exchange programs couldn't hurt! In any case, if I can write a longer, more in depth piece I will take your advice and include more about Japan's education--meaning more research!
11:56 AM on 04/30/2010
I thought this was a fascinating piece, and I just referenced it in a blog post I did today on the growing "moe" culture in Japan. As I said in the blog, I think there are several reasons for the growth of this "fringe" behavior. But one primary reason may be because those in their 20s and 30s are now entrenched in an employment rut as they are passed over in favor of new graduates. But another, perhaps important reason, is the marriage gap -- which is one of the most crucial trends shaping the future of many regions throughout the world. We see it in the Middle East, and we see it in many parts of Asia. In contrast to American and European men, who oftentimes delay the onset of marriage because of personal reasons, such as career and lifestyle, Japanese men are remaining single because they have no other choice. The movement of Japanese women into the workforce and into more positions of power, is not only delaying the age at which people marry, but many women are choosing to remain single and childless. Japan is rapidly aging, and has no replacement population for its elderly stock. We have to begin addressing these demographic issues in order to fully understand the mindset of these young Japanese men (and women).