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Diane MacEachern

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How to Increase Plastic Bottle Recycling

Posted: 11/16/2011 11:50 am

If it's not easy to recycle something, is it really recyclable?

That's a fair question to ask, since we consumers are constantly being reassured that a product is "green" or "greener" because it is "recyclable" -- even when, in reality, the product is barely being recycled at all. It's also a great question to ask following America Recycles Day, the November 15 event that promotes recycling but gives little lip service to reducing waste.

Consider single-use plastic water bottles. Companies that manufacture the billions of plastic water bottles flooding the market claim the product is "eco friendly" because the bottles are recyclable.

In reality, only 12% of the 15 billion throwaway water bottles manufactured each year are being recycled. As a result, 40 million plastic bottles are thrown into the trash or otherwise become litter -- every day. And the millions of gallons of petroleum used to manufacture and transport those bottles? That pretty much goes down the tubes, too.

What's the best solution? Stop buying plastic water bottles and drink water from a reusable mug or cup.

What's the reality? At least for the foreseeable future, water will be sold in plastic bottles. In fact, bottled water is the single largest growth area among all beverages, including alcohol, soda and juice, reports MSNBC.

That being the case, manufacturers should make good on their claim that their bottles are recyclable by putting a deposit on the bottles to ensure they're returned to a recycling facility.

Such "bottle bills" are nothing new. Since the first bottle bill was passed in Oregon in 1971, ten states have followed suit, including California, Maine,Vermont, Iowa, Michigan, Delaware, Hawaii, New York, and Massachusetts (full disclosure: I helped pass the laws in Michigan, Delaware, Iowa and Massachusetts). However, only three states -- California, Hawaii and Maine -- include water bottles in their program.

Do deposit laws work? According to the Container Recycling Institute, states with bottle bills on the books recycle 80% of beverage containers generally. Deposits of as little as five cents per bottle are effective, but in states like Michigan, which requires a dime deposit on a beverage bottle or can, 95% of containers are being recovered.

Which begs the question: why not pass a NATIONAL bottle bill to increase recycling?

Consumers would have a financial incentive to return the bottles for recycling, taxpayers would save money on litter pick up and the wasteful use of petroleum, and the environment would become cleaner as a result.

Seems like a pretty cheap way to make sure America really recycles, doesn't it?

 
 
 

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02:59 PM on 11/17/2011
The Oregon legislature added water bottles to the list of beverage containers with a refund value beginning in 2009. This spurred the Oregon Beverage Recycling Coop, the industry group responsible for collecting and marketing all the containers, to partner with a local plastics processor to build a new plant to wash/flake bottle PET for delivery to end market. This creates a value add to the system from the current method of baling and sending out of state. The plant is expected to employ 50 people when fully operational. Plus it opens up the possiblity of realizing the dream of producing an Oregon PET bottle.

Governor Tom McCall tried to spread the word nationally after declaring Oregon's bill a success. During one of the early court fights a judge wrote: "The bottle bill is now unique, it my later be regarded as seminal." Now just may be the right time. Take a look at "Tom McCall: Maverick" (yup that's the title) Chapter 14 to see the politics of spreading the bottle bill to other states in the early 70s. Has a familiar tone.
Rick Winterhalter, Association of Oregon Recyclers (aorr.org)
10:03 AM on 11/17/2011
I need to point out that your claim of a 12% recycling rate for bottled water bottles is incorrect. According to the National Association for PET Container Resources (NAPCOR), bottled water containers are recycled at a rate of 31%; a rate that has doubled in the last five years. While more can certainly be done, it is important to note that NAPCOR ranks bottled water drinkers are the best recyclers of all packaged drinks.

Additionally, PET plastic, the type of plastic single serve containers are made from, is made using an oil byproduct (leftovers from refining oil into fuel for your car). Bottled water has the lowest carbon and water footprint of any packaged beverage.

Chris Hogan, VP of Communications, International Bottled Water Association
10:48 AM on 11/23/2011
Can you tell me where NAPCOR is pulling their numbers from? Inside industry organizations are not historically the best to look at for accurate statistics, Mr. Hogan.

Thanks for letting us know about the "byproduct" and leftover aspect of PET! Makes it sound even yummier...

I can not WAIT until everyone realizes the expense and damage of drinking regular water from an such an environmental distastor.
01:48 PM on 11/23/2011
Wendax - I do not work for NAPCOR, however, they do conduct their own quantitative research. Here is the website: http://www.napcor.com. While they are a PET industry organization, I am unaware of any challenges to the veracity of their research or findings.
05:33 PM on 11/16/2011
A national bill requiring a bottle deposit sounds like a great idea to me. If a legislator proposed one, I would work my butt off for it. Do you know of a legislator who leans this way? Maybe we could convince her/him to start the ball rolling. Great post!