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Diane Russell

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When Amber Isn't Enough: Enlisting Truckers to Help Find Missing Kids

Posted: 04/27/2012 12:06 pm

Eyes are peeled across the country right now for an Arizona girl named Isabel Mercedes Celis as another set of parents awaits yet another sleepless night hoping the telephone will ring, and terrified at the same time.

In my own backyard, the tears rise to the surface with each new headline and each missed milestone, as toddler Ayla Reynolds remains missing since disappearing December 16, 2011. She has become the little girl of every Mainer, the bright blue eyes in her photos breaking the heart of each of us as the days turn to weeks and now to months with little evidence that she will be returned safely. Even still, we hold out hope.

These cases should remind us that the National Center for Missing & Exploited Children says the best way to get missing kids home is to get their photos up everywhere possible -- and quickly -- through Amber Alerts, Facebook, Twitter, Walmart shopper bulletin boards and, of course, all over the media.

There is one more avenue that could become remarkably effective, if it can get FCC approval.

"Trucker TV" could reach thousands of long-haul truck drivers, the very folks who travel the same roads and stop at the same rest areas where missing and exploited children often happen to be.

Trucker TV has become a cause of sorts for Marc Klass, who became a missing persons advocate after his 12-year-old daughter Polly was kidnapped at knife-point from a Petaluma, California, slumber party in October of 1993. Klass explains that he learned the value of truckers, especially the long-haul truckers. Many have children of their own waiting for them when they get home. My dad sure did.

"They distributed flyers by the hundreds," Klass said. It's what they do.

Despite years of trying, the people who want to create Trucker TV have been unable to convince the Federal Communications Commission to hear their case. No doubt traditional broadcasters are worried about the precedent for competition, but come on. It's time to level the playing field so these kids have a shot at coming home.

It's also worth remembering that every missing person does not trigger an Amber Alert, including the Celis case -- authorities said they had no vehicle description, so no national alert. Parents and local authorities should have every tool at their disposal to get the word out quickly. Returning kids home is everyone's responsibility.

The non-profit KlaasKids foundation has launched a quest to convince the FCC to approve a proposal by a subsidiary of those Flying J Truck Stops to allow low-powered TV stations at the very places where truckers congregate, fill up, get information and sleep. Like low-frequency radio, the signals are too weak to leave the immediate area or interfere with broadcasters.

While the focus of Trucker TV is both informative and entertaining, the opportunity to get the face of a missing child into a network of people on the road is enough for me to agree we should give it a shot.

Writing in the Washington, D.C., Roll Call newspaper, Klaas said that "... [for] many of us, this frustrating case just seems like such a no-brainer: It costs the taxpayers nothing; it provides professional drivers with a service they want and need; it saves lives. We will never know how many people might have been saved in the years this has languished in the FCC process..."

It appears that KlaasKids and other supporters of Trucker TV are finding some new traction after years of languishing. We should hope so. I know there are people like my dad out there on the roads, and if I had a child missing I'd want them keeping an eye out.

Diane Russell is a Maine state lawmaker and was chosen by The Nation magazine as "most valuable state representative" in its 2011 Progressive Honor Roll. You can follow her online @MissWrite.

 
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10:04 AM on 05/03/2012
The AMBER Alertâ„¢ broadcast plan can certainly use some improvements and any additional means of communicating alerts can only help. Real impact will be felt when we leverage advanced geo-mobile communication technologies and social media with smart phones and our "always connected" lifestyle. Alerted, LLC is working to develop a solution to fill a void in the current system - as a non-profit, intent on bringing a free app to market to improve alert reach and impact, aiding in recovery efforts. Read more about Alerted at http://www.alerted.co
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bgofca
02:34 AM on 05/01/2012
since many believe that a lot of abductions are done along areas near major interstates, enlisting truckers help is probably a good idea. some many be involved in the rapes and kidnapping, but the majority aren't and could be another aid to help end this horrible tragedy.
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10:06 PM on 04/29/2012
Instead of continuing to try to sell the failing idea of tv at truckstops, work toward using the existing and future cell phone towers.

Require all who operate a tower to enable and maintain an emergency alert system capacity for the privilege of using the PUBLIC AIRWAVES for profit. Specific emergency agencies would have authority to send audio and video messages within their legal jurisdiction. Every cell phone in a specific geographic area would ring and a message would be repeated numerous times. The cell owner would have the option to "accept" the call from the specific "National", "State" or "Local" emergency broadcast system or let it go to voice mail for later.

Truckers willing to help could hear the call and/or log on to a website at their next stop.

There need to be specific web sites--one national and one for each state and US territory--where Amber Alerts other emergency info can be made available to the public via links. If nothing else, add links to existing government sites. If such sites already exists, more effort needs to be made to make them known to the public.

I, for one, would like to see a federal and state website directory (along the lines of a phone directory) made available to the public.
11:39 AM on 05/03/2012
Take a look at what we are working toward. I think you make some valid points. That said, any additional means of broadcasting active alerts should not be dismissed so hastily. In the end the goal is to help return these missing persons. Most people don't realize State participation in the AMBER Alert program is voluntary. Sure, all states participate but the system as a whole is underfunded and under-served.
09:58 AM on 04/29/2012
Thank you Ms. Russell! This really is a no-brainer. I have a couple of long-haul truckers in my family and they would certainly be on the lookout if they knew who to look for. They also have a lot of backup from the other folks at truck stops and would be fairly safe approaching a kidnapper at any time of day.
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madcityy
03:05 PM on 04/27/2012
THIS IS A VERYYYYYYYYYYYYYYYYYYYYYYYY GOOD IDEA..........................