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Don Tapscott

Don Tapscott

Posted: January 18, 2011 03:00 PM
Read More: 2011 , Technology News

As I expected 2011 is already turning out to be a volatile and interesting year. Many have asked me for my views on what to expect so I thought I'd jot down a few belated thoughts. Overall I'd say this is a year where the digital age is finally coming of age with far reaching implications for the global economy and society. Long-standing monopolies and power imbalances are being challenged as more people from more regions of the world connect, collaborate, and compete on the global stage. Young digital natives everywhere are questioning the historic traditions of venerable institutions such as the university, the newspaper, and the entire apparatus of representative government.

Below are the some important trends and developments I foresee in the coming year.

1. The crisis deepens. Rather than just an economic downturn, more people will recognize that we're entering an era of profound change. The industrial economy and many of its institutions are reaching the end of their lifecycles -- from newspapers and old models of financial services to our energy grid, transportation systems and institutions for global cooperation and problem solving.

2. We've entered a new period of Global Risks. We are moving into an age where profound threats are emerging to the global economy, society and even the very existence of humanity. Failure of the financial system, weapons of mass destruction, new communicable diseases, collapse of environmental systems, water security and many other threats make the world a volatile place. Leaders unite to build a Global Risk Response System.

3. Worldwide generational conflict will grow. Around the planet young adults are asserting themselves in the workplace and in political arenas. Protests against entrenched governments are increasing in frequency and severity.

4. Media upheaval will intensify. Newspapers will continue to collapse, replaced by networked news models. The Huffington Post is just the beginning. More of the music consumer's dollar will go into the pockets of artists and less to the music labels. The industry will awaken to the need to sell music as a service rather than a product. TV will continue down the path of becoming simply another app on the web.

5. There will be an upsurge in entrepreneurial activity.
In the US and other countries unemployed knowledge workers, especially young people, will start their own businesses or work under personal services contracts. The internet enables small companies to have the capabilities of larger companies without the main liabilities.

6. The "app revolution" peaks showing signs of decline. Developers, faced with so many platform choices and limitations of proprietary apps start to look to HTML5 for mobile web development. Rather than writing applications to run on separate mobile operating systems, developers will return to the uniformity of web sites accessed through browsers.

7. The Age of Hyper Transparency becomes clear. Right now it's the US government, but WikiLeaks founder Julian Assange says private-sector companies are next, starting with the financial services industry. So if your corporation is going to be naked -- and you really have no choice in the matter -- you'd better be buff.

8. There will be a social media privacy backlash. With the meteoric rise of social media, we are increasingly willing accomplices in undermining our own privacy rights. Privacy is the Achilles Heel of sites such as Facebook.

9. The battle over net neutrality will explode. Internet Service Providers will continue their campaign to charge premium prices for certain kinds of content, while content providers will want all Internet traffic treated fairly. The biggest confrontations will be in the wireless realm.

10. Two technologies - Enterprise Collaboration and Geospaciality come of age. Foursquare was just the beginning. Get out your Google goggles and Layar Reality Browser and augment your reality. The physical and digital worlds are converging. Companies finally begin to move beyond electronic mail, document management and other primitive technologies to new collaborative Suites like Jive and Spaces.

Please share your thoughts.

 

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HUFFPOST SUPER USER
Tom Hendricks
see wikipedia
12:28 PM on 01/19/2011
#4 Media upheavals. Couldn't agree more, but Huffington Post is on the wrong side of the upheaval.
No stronger example than the problem of jobs. It may have a lot to do with the media that refuses to cover the issue fairly.
Today is National Hiring Day. Huffington Post and the rest of the media has failed the public on fair coverage and fair reporting on the jobs issue. Every news source that was contacted about it, and there were about 100, has refused to talk about National Hiring Day, and it's here 1.19.11. This is a day that corporations were encouraged to hire new employees. The day suggested is Wednesday JANUARY 19, 2011.
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12:20 PM on 01/19/2011
11. Apes riding horses will begin herding terrified humans into huge nets at gunpoint.
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HUFFPOST SUPER USER
Kyle10
those who sharpen perception tend to be antisocial
03:00 PM on 01/19/2011
Fanned (damned dirty ape)
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Militant Leftist
American seditionist
11:35 AM on 01/19/2011
This is rather a bleak forecast.
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liveinhope23
My unauthorized autobiography
10:33 AM on 01/19/2011
In the future there will be small golden cakes filled with cream and they shall be called "Winkies" or "Dinkies"

Woody Allen
"The Little Known Prophecies of Nostradamus"
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10:07 AM on 01/19/2011
The number one Big Theme is Peak Oil.
We have found and collected all the easy oil.
All that's left is the hard to reach stuff.
The world will want to use more oil than ever.
While less and less oil will be available.
The Gulf Oil Spill was a Peak Oil Event.
OPEC's challenge will be to suck the maximum amount of money from the world economy without driving it into depression.
The financial crises and housing bubble may have been the root cause of the current recession but a spike in oil prices helped to set it off.
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Soma99
12:02 PM on 01/19/2011
Agreed
11:05 PM on 01/18/2011
Great list. I'm not familiar with your work, and I'll admit I was expecting to read some trite list. But this is refreshing. I wish more people would look at a list like this and see hope for the future, even if it might take some short-term pain to reach the progress. Growing pains. A list like this makes me optimistic, not pessimistic... although I certainly get accused of being the latter for espousing opinions like this.
Genders
Love, Tolerance, Enlightenment
09:06 PM on 01/18/2011
Spending cuts will plunge the USA into the greatest depression ever, and probably the world. The Banksters who now own the world, must be taken down by the democracies of the world, of serfdom will make a comeback.
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Militant Leftist
American seditionist
11:35 AM on 01/19/2011
Hear, hear! F&F
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Soma99
11:56 AM on 01/19/2011
Conversely, debt level are reaching systemic crisis levels. The speed and tempo of collapse and revolution is irrelevant to me, either way it's coming.
Genders
Love, Tolerance, Enlightenment
06:02 PM on 01/19/2011
Unless we raise taxes.
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KiangaEllis
Hudson Valley Girl
06:35 PM on 01/18/2011
These seem spot on. I'd like to know more about the privacy backlash you predict. It seems to me that we are becoming hopelessly dependent on technologies that are quite privacy unfriendly. You can hardly move around the web without logging in. The dozens of ways our movements are tracked are impossible for the average person to understand never mind opt out of. Facebook has done a very good job of saying sorry (sort of) after the fact instead of asking permission. Hate it or love it, Facebook deserves a lot of credit for stretching us beyond our comfort zones and ushering in this new age. Not sure what viable "opting out" options will remain in the coming years.
03:17 PM on 01/18/2011
Great list indeed and the three that stand out the most to me happen to be 1, 3, and 5. This economic crisis will continue to deepen because those at the top still haven't learned their lessons and old habits continue to resurface no matter how many times we are told that there is a glimmer of recovery...NOT! The media floods our minds with international conflict every day and all day and if for one moment you think that the world is holding hands and joining together in peace, just turn to the news to get the real truth-or at least a lie that is peddled as the truth. The point is, as long as we have so many people striving for power and/or rights, there will be conflict following closely behind. As far as the entrepreneur upsurge, I can definitely second your motion and I support it and it's mainly because I am one of those people. With a career that fell off the cliff a few years ago without much success of a comeback, I became a trooper-like entrepreneur who was hellbent on succeeding-I am still on my journey!
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Pogo Bock
Not dead.
09:48 AM on 01/19/2011
I commend you on your initiative and wish you much success.