iPhone app iPad app Android phone app Android tablet app More

Featuring fresh takes and real-time analysis from HuffPost's signature lineup of contributors
Don Tapscott

GET UPDATES FROM Don Tapscott
 

New York Times Cover Story on "Growing Up Digital" Misses the Mark

Posted: 11/23/10 06:22 PM ET


Multitasking: Are Net Geners Better at Switching Attention?

Media multitasking is a quintessential characteristic of the Net Generation brain. Three out of every four Net Gen students claim to instant message while doing their homework.10 Moreover, in a national study of over 2,000 young people, aged 8 to 18, researchers found that participants were able to squeeze the equivalent of 8.5 hours of electronic media into 6 chronological hours because of multitasking.11 Most parents can't understand it. Boomers usually have trouble focusing on a complicated task if the TV is on, the music is cranked up, and friends are checking in every few minutes. Are Net Geners any better at it than boomers are? Have they learned to be top guns of multitasking?

When I look at my own children, their friends, and legions of other Net Geners, this is what I see: They're faster than I am at switching tasks, and better than I am at blocking out background noise. They can work effectively with music playing and news coming in from Facebook. They can keep up their social networks while they concentrate on work; they seem to need this to feel comfortable. I think they've learned to live in a world where they're bombarded with information, so that they can block out the TV or other distractions while they focus on the task at hand.

Back in 1992, P. David Pearson, a comprehension theorist at the University of Illinois, set forth the skills that a good reader uses to understand a text. The good reader activates prior knowledge, makes sure she understands what she's reading and reads it again if necessary, makes inferences, and synthesizes or summarizes what she's learned. It turns out that searching for information on the Internet requires those same skills -- and then some -- according to a study in the September 2003 issue of the Journal of Adolescent and Adult Literacy.12

Searching for information on the Internet is obviously a different exercise than reading a book. You read or scan until you have found what you wanted, and then you click on a keyword to hunt for more information. Unlike the journey you take when you read a book, no one is holding your hand or serving as your guide. You're on your own. But it requires the same skills you need to read a book -- plus the ability to scan, navigate, analyze whether information is pertinent, synthesize, and remember what question you're trying to answer as you click on the links. The RAND Reading Study Group put it this way in 2002: "Accessing the Internet makes large demands on the individuals' literacy skills; in some cases, this new technology requires readers to have novel literacy skills."13


Kids Aren't Paying Attention in School?

So why do some Net Geners seem to have attention deficit disorder in class? Isn't it possible that the answer is because they're bored -- both with the slow pace and with the content of the lecture? Researcher Marc Prensky thinks so. "Their attention spans are not short for games, for example, or for music, or rollerblading, or for spending time on the Internet, or anything else that actually interests them," he writes. "It isn't that they can't pay attention, they just choose not to."14

Donald Leu, co-director of the New Literacies Research Lab at the University of Connecticut, has found that the skills needed for effective reading of books are different from those you need to read effectively online. To read online, you need all the skills of the off-line reader-plus the ability to search, locate information, and evaluate how pertinent or credible it is. You have to remember what you're looking for -- what question you're trying to answer -- so you don't get lost in the morass of information. You have to synthesize what you're learning from multiple sources, and usually communicate your findings to someone else. Online, you are creating your own narrative, instead of following the writer's journey. These are different experiences, Leu says. His research shows that conventional text readers are not always good online readers. Sometimes kids who are poor readers of textbooks turn out to be among the top performers in terms of online search and reading skills.

The old model of pedagogy is what I call broadcast learning. It was a one-size-fits-all one-way model designed for the Industrial Age when industry needed workers who did what they were told. The teacher was the sage, and he or she was supposed to deliver knowledge to the grateful students who were expected to write down the sage's words and deliver it back to them, often word for word, in exams if they wanted to score an A.

In the old model, the teacher is the broadcaster, sending information from transmitter to receiver in a one-way, linear fashion. It goes like this: I'm a teacher (or professor) and I have knowledge. You're a student and you don't. Get ready, here it comes. Your goal is to take this data into your short-term memory and through practice and repetition build deeper cognitive structures so you can recall it to me when I test you. As I often tell educational audiences, the definition of a lecture is the process in which the notes of the teacher go to the notes of the student without going through the brains of either.

So is it any surprise that teacher-broadcasters and TV broadcasters are both losing their audience? Kids who have grown up digital are abandoning one-way TV for the higher stimulus of interactive communication they find on the Internet. Sitting mutely in front of a TV -- or a teacher -- doesn't appeal to this generation. But unlike the entertainment world, the educational establishment doesn't offer enough alternatives to the one-way broadcast.

If schools were a business that was routinely losing one-third of its customers -- and half in some places -- I suspect the board of directors would insist on some fundamental changes, or simply fire the CEO. So why doesn't the school system do what some of the leading customer-faced companies are doing today? Focus on the customer, or in this case, the student. It sounds simple, but as many companies have found, focusing on the customer requires a deep change throughout the organization. This means changing the relationship between student and teacher in the learning process.

Films like Waiting for "Superman" don't help much. They blame teachers and suggest that charter schools are the answer, when what's needed is an entirely new model of pedagogy and educational modus operandi. To focus on the student, teachers have to step off the stage and start listening and conversing instead of just lecturing. In other words, they have to abandon their broadcast style and adopt an interactive one. Second, they should encourage students to discover for themselves, and learn a process of discovery and critical thinking instead of just memorizing the teacher's information. Third, they need to encourage students to collaborate among themselves and with others outside the school. Finally, they need to tailor the style of education to their students' individual learning styles.

Some leading educators are calling for this kind of massive change, such as Richard Sweeney, university librarian at the New Jersey Institute of Technology. He says the education model has to change to suit this generation of students. Smart but impatient, they like to collaborate and they reject one-way lectures. While some educators view this as pandering to a generation, Sweeney is firm: "They want to learn, but they want to learn only from what they have to learn, and they want to learn it in a style that is best for them."


The Kids Are All Right

Over my career, I have listened to thousands of people make dire predictions about what technology will do to young brains. TV was supposed to melt their minds. Video games would turn them into zombies. It hasn't happened. So I'm skeptical when I read that digital immersion is making kids stupid. And I've yet to see any convincing evidence.

The Times article was just the latest in litany of pieces. Take Mark Bauerlein, the English professor who wrote The Dumbest Generation: How the Digital Age Stupefies Young Americans and Jeopardizes Our Future. The premise of his book is that youth today are stupider than any preceding generation because they spend so much time immersed in digital technology, especially the Internet. But even Bauerlein has to admit that raw IQ scores have been going up three points a decade since World War II, and that screentime's ability to improve certain visual processing skills may have played a role in the rise in recent years.15 After noting that inconvenient fact, the professor acknowledges that Net Geners may be "mentally agile" but says they are "culturally ignorant." They don't read the great works of literature, he complains, and their general knowledge is poor -- they suffer from what he calls "vigorous indiscriminate ignorance." So now he's arguing that they're not mentally slow, just ignorant. But are Net Geners any more ignorant than boomers were at their age? Again no evidence is provided.

The professor hunts for more evidence to support the grandstanding title of his book from school test scores. "No cohort in human history has opened such a fissure between its material conditions and its intellectual attainments," he thunders. "None has experienced so many technological enhancements and yielded so little mental progress." In other words, they should be doing better, presumably because of the Internet. So which is it? The Internet is a force for stupefication or enlightenment?

The Times piece ends with the story of Vishal, who after a long Sunday on his computer is finally getting to his homework at 11pm. But we learn that Vishal's time online was in fact editing his new film. Vishal is a budding film director! Sure, he should get to his homework earlier. But the reader is left wondering how Vishal's passion for his craft, and his laser-like focus on editing over a 12-hour period is somehow evidence that he has lost his intellect or his attention span.

Sure there are unknowns and challenges as this media revolution extends out into every aspect of human existence. And all of us need to better design our families and our own lives to ensure that this smaller world will be a better one for all of us.

But the evidence suggests that many young people today are using technology to become smarter and more capable than their parents ever could be; and, like Vishal, to accomplish important, perhaps great things. Rather than kids losing their attention spans there is a stronger case to be made that growing up digital is equipping today's youth with the mental skills, such as scanning and quick mental switching, that they'll need to deal with today's overflow of information. The superior performance for many of them, as evidence by university graduation rates show they know when they have to focus, just as the most intelligent members of my generation did. They may think and process information in a different way than most boomers do, but that doesn't stop them from coming up with brilliant insights, new models of doing business, new ways of collaborating; or, for that matter, creating a carefully edited film as a teenager.

Don Tapscott is the author of Growing Up Digital (1997) and Grown Up digital (2008) and most recently with Anthony D. Williams Macrowikinomics: Rebooting Business and the World (2010).


10. Hesham M. Mesbah, "The Impact of Linear vs. Non-linear Listening to Radio News on Recall and Comprehension," Journal of Radio and Audio Media, vol. 13, no. 2, December 2006, 187-200, www.leaonline.com.

11. Donald F. Roberts et al., "Generation M: Media in the Lives of 8-18 Year-Olds," Kaiser Family Foundation Study, March 2005, www.kff.org.

12. Elizabeth Schmar-Dobler, "Reading on the Internet: The Link between Literacy and Technology," Journal of Adolescent and Adult Literacy, September 2003, www.readingonline.org.

13. Catherine E. Snow and RAND Reading Study Group, Reading for Understanding: Toward an R&D Program in Reading Comprehension, RAND Corporation, 2002.

14. Ibid., Prensky, Digital Game Based Learning

15. Steven Johnson, Everything Bad Is Good for You, New York: Riverhead, 2005. "Think of the cognitive labor--and play--that your average 10-year-old would have experienced outside school 100 years ago: reading books when they were available, playing with simple toys, improvising neighborhood games like stickball an kick the can, and most of all doing household chores--or even working as a child laborer. Compare that with the cultural and technological mastery of a 10-year-old today: following dozens of professional sports teams; shifting effortlessly from phone to IM to e-mail in communicating with friends; probing and telescoping through immense virtual worlds; adopting and troubleshooting new media technologies without flinching."

 

Follow Don Tapscott on Twitter: www.twitter.com/dtapscott

 
 
  • Comments
  • 114
  • Pending Comments
  • 0
  • View FAQ
Comments are closed for this entry
View All
Favorites
Bloggers
Recency  | 
Popularity
Page: 1 2 3 4  Next ›  Last »  (4 total)
photo
HUFFPOST SUPER USER
LynneSpreen
Midlife Magic
10:15 AM on 12/27/2010
I just found this post due to a link from Jane Friedman. (http://scholarlykitchen.sspnet.org/2010/12/02/anxiety-and-cliches-about-the-digital-generation-are-we-just-being-our-parents/)
I am enormously reassured about the youngsters, and it was interesting to read about how we read, because I was doing those same things (e.g. holding a question in my mind while I waded thru the mass of info on the Internet). At least now I understand why it seems so hard to focus: I'm learning new skills as a 56-yr-old. Awesome post!!
www.AnyShinyThing.com, A Blog for Smart Women of a Certain Age
12:29 PM on 12/03/2010
With the original post being considered too "provocative" by the moderator (perhaps with good reason), this article was going to passed over. A constant nagging since, has compelled this comment.

Bauerlein's book, reads like the ranting of a lonely child who spent years isolated in the fantasy land of reading (convincing himself that he is better then everyone else, because of it). The book seems to be his chance to ridicule the cool kids for their shallow interest in each other (as if friends shouldn't matter), in an attempt at validating his sense of superiority. The only problem is that he insulted an entire generation of young adults in the process.
04:41 PM on 11/27/2010
Much of technology use is dependent upon purpose and outcomes -- the pedagogy.

Look at the Apple Classrooms of Tomorrow studies: it is not about the computers, it is about how we use the information mediated on the computers. And for the classroom, this means teaching differently. Oddly enough, this was stated over a hundred years ago by John Dewey.

iPads do not make Latin a great class, but how they are used.

Any object of interest can be used to teach deeply--great teachers get kids to learn new things in new ways.

Also, if the kids are better at remembering digital information of a news program, what does that tell you about their ability to read text? That is troubling.

It tells me that the kids do not have those skills.

What happens when we capitulate to what kids want, rather than what they need?

What I have found is that people always default to what they like best. Learning a new thing is difficult. So if it is difficult, should we quit emphasizing it?

And multitasking -- shouldn't we also emphasize thinking deeply?

Also, can they transfer their ability to compress the work they are supposed to do as well as they do their time with digital media?

The point: how is their decision making and ability to finish a "boring" project coming along?

Do they have the skills to find purpose and completion in tasks they have limited choice on?
HUFFPOST SUPER USER
Nettrice
10:25 PM on 11/26/2010
TV stayed on from the time we got home until bedtime. We did our homework, even at dinner in front of the TV and we graduated at the tops of our high school classes.
08:43 PM on 11/25/2010
As an English teach myself, I battle with proper research. When teaching the research paper I am in a constant battle over plagiarism and teaching students that cutting and pasting someone's work is not only plagiarism and not even research. They need to learn to cite credible information not from Wikipedia but a credible data base or God forbid books. Then need to make note cards that are summarized, paraphrased, or directly quoted and cited by the student not by Noodlebib. Reference a MLA Citation Guide for goodness sake don't depend only on technology talk to your teacher or librarian. I feel blessed that I grew up in the generation where learned proper research like to writing note cards, looking in a card catalog, and searching through the Reader's Guide to Periodical Literature. So, I never became dependent merely on technology it was a tool to help me research. I maybe old school but I hope that I instill a sense of self-reliance in my students and strong ethics when it comes to researching.
11:08 AM on 11/25/2010
I was teaching part time the technology of internal programming of computers way back in the mid 60's and although I was attempting to break all the information down into manageable "bytes" it seemed every weekend [when I taught] my class size kept getting smaller and smaller. I was told that only a rare portion of the population had the capability to understanding the information I was attempting so hard to impart. I am wondering if this is still the case: that only a rare minority has the capability to grasp the concepts of the technology which has evolved much faster that the brain. And there are forces that the brain cannot understand. So I would fancifully say "May the force be with you."
This user has chosen to opt out of the Badges program
05:20 AM on 11/25/2010
Technology takes us further and further away from being human animals.
More and more razzle dazzle, and harder to have a sense of what it means to be a human being.
This may be a consequence.
photo
HUFFPOST SUPER USER
LawTalkingGuy
Rational human male.
11:43 PM on 11/24/2010
The problem with this theory is that it's only possible, not probable or necessary, that youth are developing the skills they need to deal with the information overload. Since it's a novel and difficult problem, and since their teachers are not equipped with the tools to solve it themselves much less teach the solution algorithms to the students, it seems much more likely that the students are NOT learning these skills, and rather that they are largely adrift in a sea of too much information.

Not only will most lack the tools for filtering and assessing the quality of the mass of information, they also increasingly seem to lack the underpinning of factual knowledge against which new information must be measured. That is, you need both tools AND general knowledge to assess new information accurately, and there is no reason to believe our current system is doing a good job on either.

Look at the number of products of that system who will watch Glenn Beck and pay twice the market rate for something everyone should realize is a commodity with a public price. It does not work.
11:57 PM on 11/24/2010
Age demographics for Glenn Beck tend to be a lot older, not younger.
photo
HUFFPOST SUPER USER
LawTalkingGuy
Rational human male.
10:25 AM on 11/25/2010
The products of our current education system are older. It is the current student that are younger. The current products (e.g. adults) were not given the tools to deal with the overflow of information,. and look how stupid they are. They are also the teachers of the current generation, and how can they teach what they do not know themselves? They can't.

So, we can expect the same from this generation - a continual slide into greater ignorance and less reason.
photo
HUFFPOST BLOGGER
Tom Vander Ark
11:03 PM on 11/24/2010
Great contribution Dan. Richel's piece was a sloppy piece feeding on fears.
One thing I suspect we all agree on is that parenting matters.
10:42 PM on 11/24/2010
When people give examples of Net Geners multitasking, they present their evidence as lists of concurrent activities, such as watching TV, listening to music, reading Facebook, checking Twitter, skimming a blog, playing an online video game, and then maybe doing their homework. In that list, only the last item - doing their homework - is really productive and requires high level thinking, while the rest of the activities are mostly distractions.

So, yes, I agree that at some level there is multitasking going on. But it seems to me that "distraction" tasks should not be counted. Honestly, I could watch TV with loud music blaring while compulsively checking Twitter and Facebook, all while I'm doing office work from home, but I doubt the quality or efficiency of my work would be improved. I also doubt that my boss will say, "Well, his work is late and incomplete, but that's understandable because he was multitasking!"

I would love to see a study that shows that Net Geners have a proficiency for true multitasking, i.e. productively performing several high-level, not-so-fun, productive tasks at once, such as reading a technical manual while writing a book report while learning a new language. Until that happens, I will remain skeptical.
photo
HUFFPOST SUPER USER
LawTalkingGuy
Rational human male.
11:46 PM on 11/24/2010
"I would love to see a study that shows that Net Geners have a proficiency for true multitasking, i.e. productively performing several high-level, not-so-fun, productive tasks at once, such as reading a technical manual while writing a book report while learning a new language. Until that happens, I will remain skeptical."

There has been no such ability demonstrated - humans are very poor at multi-tasking, although we falsely self-report as being good or better than average at it. It also seems unlikely such a skill would evolve at all, much less over one generation.
12:09 AM on 11/25/2010
Its not so much multi-tasking i think but more about the ability to receive larger amounts of information and be able to sort through the information to isolate which parts are needed quickly and ignore the others. Kind of like scanning through a text book for information that you need and information that can be ignored, expect its not just a text book but many sources.
10:40 PM on 11/28/2010
Recent research has shown that the brain can not multitask. While we can work on many things at once, it takes us longer to complete each individual task. Our brain needs time to readjust to each task as we switch back and forth.
photo
HUFFPOST SUPER USER
Reno Fickler
Head Lifeguard/Dead Sea Marina
07:00 PM on 11/24/2010
One third do not graduate and many of those that do can not read or write at the 6th grade level. And now the teachers should listen to the students about education?
Technology has become our master and eventually it will destroy the human race. You can laugh now, but in time one of those movies about the future will be true. Like we used to say in the Army, "Hide and watch."
06:44 PM on 11/24/2010
People who actually enjoy the natural beauty of the Earth, quiet days and dark nights are going to be suffering incredible depression in the near future. We are teaching our children that computers are the answer. The technology industry is mining the Earth away to build more and more technological gadgets so that people will be less and less appreciative of nature. This means the Earth will be more polluted, noisier and uglier. I am glad the people who will be given this problem will have high IQs and know knowledge of how to save the Earth.
11:59 PM on 11/24/2010
Those people will also use advance technology to save the Earth.
yappnmutt
humping legs for liberty
06:26 PM on 11/24/2010
part 2

i am at the age where i really respect what my elders knew and know while thinking the young generation is not very impressive. i suspect it is a generational thing but it's hard to ignore the obvious ignorance of the classical education that would have solved many of their problems with a cross reference to real time issues and given perspective about things that, to them, suddenly appeared out of nowhere. the tech age has not helped much in that area either.

a simple analysis of the top search subjects is the tell all. the internet is not the engine of learning anything usefull for most people, at least, not in the usa. it appears to be a much more effective way to distribute the sputum that passes for media entertainment of a vacuous mind only now it's considered interactive sputum.
photo
HUFFPOST SUPER USER
LawTalkingGuy
Rational human male.
11:47 PM on 11/24/2010
"the internet is not the engine of learning anything usefull for most people, at least, not in the usa. it appears to be a much more effective way to distribute the sputum that passes for media entertainment of a vacuous mind only now it's considered interactive sputum."

Brilliant!
yappnmutt
humping legs for liberty
06:20 PM on 11/24/2010
university of hawaii just revealed that 30% of incoming freshmen students need remedial english and math courses before taking college level courses. the digital age may not be culpable but it obviously isn't one of the sources they use to learn these necessary skills.

i agree with the gist of the post that the digital age is not harmful to kids but it still has to viewed in the same context that most new experiences that engage a growing mind aren't either unless it evolves into self destruction. my neice and nephew both told me anecdotal stories about the significant number of students who failed or dropped out of college because of their gaming obsession.

the big question is how much is necessary. is there a level of involvement that is optimum? are there diminishing returns beyond that level. a more practical question is, will text language become the language of business and professionals so, therefore a necessary skill? is learning team building skills the same for gaming as it is in a hands on practical application like a sports team or a charity car wash or even a pick up basketball game where face to face interaction is a lot more involved and nuanced?

part 1
HUFFPOST SUPER USER
efmo
Oh no, my micro-bio is empty!
07:14 PM on 11/24/2010
Gaming is addictive - unfortunately my son has addictive behavior tendencies & I definitely see the behavior when he is playing on line (he can never stop when he's suppossed to stop) and I think current brain research shows the same areas of the brain being activated as drug addicts'. I would think all technology (like Facebook) could have that affect.
05:04 PM on 11/24/2010
Dear sir,
Your first few paragraphs sound bitter. This paints you as a contrarian, and colors the rest of your article.

Nonetheless, I read with an open mind, and appreciate your view. The role of technology in all of our lives in clearly not black and white. The complexities are vast.

Yet, as educators and parents, we need to make decisions. What alarms me most whenever I ask critical questions about the various new technologies we are using in the classroom and forcing kids to use at home, is the crazy looks I get, as if I were a Catholic questioning the existence of God in a Sunday School.

Several times, you make comments that imply that we need to prepare kids for our tech-driven world. This is a circular argument, and it's one that I hear every time I propose the possibility of moderating our use of technology. It's only inevitable because we keep saying it is.

We all know that teenagers are spending inordinate amounts of time in front of screens. To me, what this is doing to their brains is secondary to what it is doing to their connection to what's around them. Everything in a screen is an illusion. It's there but it isn't.

If every teacher uses screens in class, and then asks his or her students to go home and look at the class blog, research, etc., at what point are students not going to be in front of screens?
HUFFPOST SUPER USER
efmo
Oh no, my micro-bio is empty!
07:16 PM on 11/24/2010
F & F - very well put.