'Whites-Only' Designers Reap What They 'Sew' with Mrs. O?

The coolest thing about being African-American and bilingual Italian is that when you go to a model casting in Milan and are pointed to the sign that reads "no ragazze di colore" (no colored girls), you can: a) understand it; and b) get sent right back to the casting as a Brazilian and instructed by your agent not to speak English to anyone.

Last week, in an article titled "Dressing Michelle: Major Designers Wait for First Lady's Call," Women's Wear Daily (WWD) posted the outrage of American designers like Oscar de la Renta, who stated, "I don't object to the fact that Mrs. Obama is wearing J. Crew to whatever because the diversity of America is what makes this country great. But there are a lot of great designers out there. I think it's wrong to go in one direction only."

Um. EXACTLY. So where is that sentiment decade after decade as U.S. designers send all-white models down their runways? I don't know whether to shake with laughter or with disbelief!

Let's start with the lede from WWD: "Where in the world are Donna, Ralph and Calvin?" Now let's reply with the numbers. The recent numbers.

In Feb 2009, New York's Fashion Week featured 116 labels and 3,697 runway spots. 668 of those spots -- 18% -- went to models of color. Not 668 models, mind you, because three of the top ethnic girls took up half of those spots with repeat appearances). That's right, 18% women of color -- any color -- on the runways and 82% white models. In New York City. So the real question should be "Donna, Ralph and Calvin, where in the world are your ethnic models?" And the answer is:

Calvin Klein: showed 1 look with an ethnic model out of 35 he sent down his runway.

Donna Karan: showed 3 looks with ethnic models out of 45 she sent down her runway.

Ralph Lauren: Nearly 50% of his looks were worn by Black, Latina and Asian models. That explains why WWD's Photoshopped look of Mrs. Obama wearing a Feb 2009 U.S. runway design was from Ralph Lauren's show -- where they could actually find someone with brown arms and legs. (As for the above quote from Oscar de la Renta, comme d'habitude, his runway diversity was nearly 50%).

Understand that Feb 2009 marks a 50% increase over the year before, due to the concerted efforts of model-turned-agent Bethanne Hardison and designer Dianne von Furstenberg to diversify U.S. runways. As stunning examples, in 2008, Donna Karan cast 1 ethnic model out of 23, Calvin Klein cast 1 out of 21, and Jill Stuart had NONE (Paris's entire 2008 Fashion Week -- 40 designers -- also had none -- but they're not demanding that the president's wife wear their clothes). Two years earlier in 2007, one-third of the U.S. runways (101 shows) had no models of color whatsoever. We know that because WWD reported it... so how can they now champion the cause of the same designers to be represented by our African-American First Lady?

Organized complaints about the "whitewashing" of the world's runways date back to the '80s (there was a diverse period before that in the '70s). I still remember the documentary When Supermodels Ruled the World, when Christy Turlington and Linda Evangelista confessed to standoffs with designers who did not want to put a Black girl on their runways. The two supermodels stood firm -- "No Naomi; no Christy or Linda." And Naomi Campbell was one of the biggest models in the world at the time! In 1993, I was at the press conference when at least a dozen of the top Black models lodged firm complaints about the blocking of ethnic models from runway and print. But when reporters pushed them to name names, they were unwilling to. That has long disappointed me -- it's addressed below.

Let me explain my personal connection to this insanity. I was a working model in New York in the '80s, booked for "out-of-towners" in Philadelphia with the big names but blocked from the Manhattan circuit by an agent who advised that [insert almost any big name designer here, like the ones above] didn't put Black girls on their runways. Twenty years later, designers are still arguing that they don't hire models of any color because they don't want to be labeled "an ethnic designer" or they cannot find any ethnic models to hire. Seriously. They say this out loud.

Araks Yeramyan, designer:

The problem us there aren't enough working ethnic models... There aren't enough minority girls to go around, so they're only walking in a few shows. That's just how it is.

["Reeeally, Michael Vick?" Please explain that to Italian "no ragazze di colore" Vogue, who managed to fill 100 editorial pages in July 2008 with nothing but Black models in response to the homogeneity of international runways. That's without featuring any Asian or Latina girls.]

---------------

Michelle Smith, the designer behind Milly:

"[The modeling agencies] are not giving us any people to choose from."

[Please explain that to DFV, Tracy Reese and other leading designers who had 30% diversity or higher on their runways.]

Now they clamor for our African-American First Lady, who one month ago wouldn't have seen anyone who remotely looked like her on their own runways, to wear their clothes because "the kind of worldwide attention Obama and her labels are getting can boost an entire corporate psyche from designer to ground floor. It can boost sales as well." Well, hiring ethnic models could boost their professional psyches -- and boost rent payments, as well.

I have never given a dime to any of the designers who actively blocked Black girls from their runways in my working years. I have returned gifts of perfumes and bags from those designers. And I have shared my stories with friends, to let them know exactly what those designers they are spending thousands of dollars on think of women who look like us.

As Oprah confirmed, that Tommy Hilfiger myth absolutely was not true -- but the following list IS. Here are the designers in 2009 who did not feature a single woman of color or any Black models during Fashion Week in New York:

No models of color

• Altuzarra


• Davidelfin


• Jenni Kayne


• Julian Louie


• Koi Suwannagate


• Temperley London


• *Vera Wang Lavender Label

No Black models

• Alexandre Herchcovitz


• Behnaz Sarafpour


• Costello Tagliapietra


• rin Fetherston


• *Halston


• Marchesa


• Max Azria


• Milly


• *Miss Sixty


• Monique Lhuillier


• *Nicole Miller


• *Philosophy


• Reem Acra


• Tibi


• TSE


• United Bamboo


• Vena Cava


• VPL


• *Vivienne Tam

*indicates major label designer

So full rant aside... there are many people who will read this and rail against the fashion industry in general or think it is the sour grapes of a former model or deride all of the attention paid to Mrs. Obama's wardrobe in the first place. To that, I must reply -- I understand. I do! But if you think the extraordinary attention paid to the looks, grace and style of our country's first African-American First Lady truly will not have enormous societal and international repercussions, and for generations to come, you are incorrect.

It mattered to Oprah when the Supremes showed up on Ed Sullivan. It mattered to me when Beverly Johnson showed up on the cover of Vogue. It mattered to the girls in my teen programs when they saw my insanely airbrushed face on a city bus. And it matters to people all over the world -- not just young Black girls, but everyone who ever will interact with a Black woman -- that Mrs. Obama has become the leading icon of womanhood that our country now exports. It matters. And it may actually change these darn runways and magazines at last, after decades of resistance, so that all of our kids will see a more diverse image of beauty, not just for their own self-esteem, but in the face of a woman they may one day hire, work with, work for, befriend or love.

For the record, I loved Friday's black dress. Go, Mrs. O., go.

Many thanks to the many sources for this post that echoed the same concern in great and appreciated detail:

New York Fashion Week and models of colour
How Did New York Fashion Week's 116 Shows Treat Models Of Color?
No Black Models: Who Is To Blame?
Is the Fashion Runway Racist? (ABC News)
Fashion Week Runways Were Almost A Total Whitewash
Crossing Fashion's Thin White Line
NO BLACK MODELS IN PARIS FASHION WEEK: John Paul Gaultier rep says 'the agencies have none.'
Diversity may be Fashion Week's latest victim

Comments

[kshawNCvoter]

great article.

[benne]

Hard to get too upset about any of this when I think about how narrow the ideal of beauty is for runway models in terms of size and age as well as ethnicity. I say blow the whole thing open, and hire more people of color, no matter what their size.

[Jezreel]

Thanks for the wonderful and informative article, Ms. Anderson. BTW, I thought that Friday's black dress was beautiful too.

[SonyaInTx]

Hi Donna!

So.....blacks can't sell stuff? That's the issue with designers and modeling agencies?

OK, well, those designers and modeling agencies who support racist hiring practices should think about this:

When Oprah Winfrey has a show and talks about a book she read, it sells out immediately. When Oprah talked about not wanting to eat red meat anymore, the beef industry took her to court....and lost. When Bobbi Brown, the white makeup artist, goes on Oprah's shows, she gets a bump in sales of her makeup of the same name. And Bobbi Brown routinely uses women of color on her website. Advertisers clamour for 30 second spots during Oprah's show. Pretty darn good for a plus size, ethnic woman....IMO.

[SonyaInTx]

For those interested, here is another article about the status of modelswho are of color:

http://www.blackpower.com/arts-culture/exposed-the-fashion-industry-gripped-by-racism/

Donna's first hand account is what women who are black have been saying for decades about magazines that feature designer clothing/j­ewelry/per­fume. Blacks are rare, and if they make the cover of any magazine, it makes headlines in itself. So what's the count for the cover of Vogue: Beverly Johnson, Tyra Banks, Iman, Naomi Campbell? Pretty lean list.

As far as I'm concerned, Michelle Obama has been making a not so subtile point from day one. I read an article about the hot new designer Jason Wu. He has been making exclusive pieces for Michelle Obama since she was a "Joe nobody" practicing law before Barack was a senator. I seriously doubt Donna Karan would have done this for Michelle Obama way back then. So as far as I'm concerned, I hope she continues to patronize desighers of color, and designers who use models of color. I know I'm going to keep the list posted in this article and avoid them like the plague.

Thank you Donna, for an informative article.

[hodgep]

I hope the same thing happens to advertisers. The clients who demand a 'mix' of ethnicities, with blacks in the minority, and who specify wanting 'light skinned blacks.' And the many (though not al

[Marcia Cole]

Great post! As someone who has worked with many fashion stylists over the past 20 years, I too thought these designers had some audacity to be frustrated that in less than 100 days, our First Lady hasn't donned any one of their designs. When certainly, if she was going to appear on the cover of some magazine a year ago and a stylist requested clothes for her, said stylist would have been denied access. Celebrity stylists all over can recount the times their requests have been shut down when trying to obtain certain clothes from certain designers for their musical artists. And this from seemingly great relationships with showrooms who lent them clothes to "test" an unknown model. Or because the fashion story was for a magazine of color, suddenly, they couldn't get the clothes on loan (the typically way magazines shoot fashion stories). The double standard is sickening, to say the least. I find it refreshing that our first lady isn't fashion obsessed, but a fashionable working woman who couldn't care less about keeping up "so-called" appearances with bigger names.

Like it or not, the game has been changed. And hopefully, these unknown designers (only Jason Wu is actually new, Isabel and Narciso have been around for years), will acknowledge that their customer base is indeed an American melting post. And quite frankly, it's about time.

[dmitcha]

Grazie a tutti! Sinceramente. And that is another strong insider point regarding the many stylist dilemmas in dressing models of color, on top of them difficulty booking them, in a non-diverse industry. Thank you for sharing, everyone.

[TeMoinPennsylvania]

Grazie mille! Wonderful article and clear points, well made. Excellent.

[Yvonne R. Davis - Huffpost Blogger]

Brava,

Senora! Mi piace l'articolo. Veremente!

Grazie Mille!

Yvonne - Huff Post Blogger

[MARTYB]

Very interesting article, thankyou. I'm a man so i don't know very much at all about women's fashion, but i do know what" I "like on a woman and i have noticed a distinct lack of "flavoring" on most women's fashion magazines over the years. The person who posted that "most whites" don't think of women of color that way " was a hoot!! If that is true then 300 + years of mostly"one way" miscegenation on both continents of the America's is a figment of our collective imaginations, right?

[ElsaIndy]

Are we to believe that Mrs.Obama is angry, as the Republicans paint her, and this is payback time for the wrongs of the design industry.....I doubt it. I do not think she is an angry black woman hitting back at designers. I just think she is hapless with no sense of style, does not know what looks good on her, or what is appropriate and is sloppy about protocol as is her husband. All of this can be changed if she would get a stylist who can help her wear what she wants to and she can put her own spin on her clothing, but a stylist will put it together so it flatters her. All First Ladies use stylists because it is very hard to do this yourself and get it right. And getting it right is what matters for a First Lady who is not a regular person do her own thing. Furthermore she spends a fortune on clothing. Jason Wu is not cheap.

[dmitcha]

Hi, Elsa - I think you misunderstand the post. It is not about Mrs. Obama's perspective, taste or motivations. It is about the hypocrisy of designers who don't allow models of color to represent them to now insist a prominent woman of color should represent their brand. I have no idea what guides Mrs. Obama's choices, and there is no reference to that in the post, so it is unclear how or why you introduced it to the discussion as if it were addressed there. But thank you for reading and commenting.

[EmeraldWorld]

And I'm SO SURE you're enough of an expert to the give the First Lady advice.

[luvangelHussein330]

I could not have said it better myself....

[2morrowKnight]

Ms. Anderson...this is an execeptionally well-written piece, with a very important point.

[dmitcha]

Thanks to everyone for reading, responding and sharing!

[pollyannacowgirl]

I can see both sides of the argument here. I'm torn.

[madatnewsmedia]

There are no boths sides of this issue! I hope the first lady snub all of those designers who have snubbed women of color!

[eraofpeace]

I think the First Lady's approach is simple and very principled:

Those designers who have traditionally not included people who look like her in their shows, shouldn't expect her to be clamoring for their clothes.

It is hypocritical that now so much focus is on her, that they feel miffed that she hasn't chosen any of their creations, when they didn't give a second thought to be more inclusive in their presentations.

And I am tickled that she has not responded to their complaints.