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Doug Shafer


Napa Valley Mythbusting

Posted: 05/14/2012 12:50 pm

Napa Valley -- for some it means a nirvana of wine tasting, spas, shopping, golf, outstanding restaurants and enchanting scenic beauty. Others think words like overpriced, overcrowded and over-sold.

For me, Napa Valley is home. It's where I've lived for almost 40 years, have raised five kids, made life long friends and run a family winery with my dad.

Over the decades I've seen myths of all kinds build up around wine country and as someone who's on the inside, I'd like to play mythbuster to some of the big ones.

Napa Valley is the playground of the rich.
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Okay, it's true you see a share of big homes on hillsides and vineyard land does in fact cost upwards of $100,000 per acre. But the Valley is and always has been visited and enjoyed by people of all wallet sizes. As far as a place to live, we're home to teachers, small business owners, artists and many others. I've hauled my kids to Friday night football games at local high schools, piano lessons, and we've enjoyed small town events like St. Helena's annual Pet Parade. It's a great place to raise kids. Like all communities though, we have families who struggle to meet life's most basic needs. The good thing about living here is that we have the resources to help. Our annual Auction Napa Valley has given more than $100 million since 1981 to support health care, affordable housing and youth development.