Our government and food industry both encourage more "personal responsibility" when it comes to battling the obesity epidemic and its associated diseases. They say people should exercise more self-control, make better choices, avoid overeating, and reduce their intake of sugar-sweetened drinks and processed food. We are led to believe that there is no good food or bad food, that it's all a matter of balance. This sounds good in theory, except for one thing...
New discoveries in science prove that industrially processed, sugar-, fat- and salt-laden food -- food that is made in a plant rather than grown on a plant, as Michael Pollan would say -- is biologically addictive.
Imagine a foot-high pile of broccoli, or a giant bowl of apple slices. Do you know anyone who would binge broccoli or apples? On other hand, imagine a mountain of potato chips or a whole bag of cookies, or a pint of ice cream. Those are easy to imagining vanishing in an unconscious, reptilian brain eating frenzy. Broccoli is not addictive, but cookies, chips, or soda absolutely can become addictive drugs.
The "just say no" approach to drug addiction hasn't fared to well, and it won't work for our industrial food addiction, either. Tell a cocaine or heroin addict or an alcoholic to "just say no" after that first snort, shot, or drink. It's not that simple. There are specific biological mechanisms that drive addictive behavior. Nobody chooses to be a heroin addict, cokehead, or drunk. Nobody chooses to be fat, either. The behaviors arise out of primitive neurochemical reward centers in the brain that override normal willpower and overwhelm our ordinary biological signals that control hunger. Consider:
It is because these substances are all biologically addictive.
Why is it so hard for obese people to lose weight despite the social stigma and health consequences such as high blood pressure, diabetes, heart disease, arthritis, and even cancer, even though they have an intense desire to lose weight? It is not because they want to be fat. It is because certain types of food are addictive.
Food made of sugar, fat, and salt can be addictive. Especially when combined in secret ways that the food industry will not share or make public. We are biologically wired to crave these foods and eat as much of them as possible. We all know about cravings, but what does the science tell us about food and addiction, and what are the legal and policy implications if a certain food is, in fact, addictive?
The Science and Nature of Food Addiction
Let's examine the research and the similarities between high-sugar, energy-dense, fatty and salty processed and junk food and cocaine, heroin, and nicotine. We'll start by reviewing the diagnostic criteria for substance dependence or addiction found in the bible of psychiatric diagnosis, the DSM-IV, and look at how that relates to food addiction:
Few of us are free from this addictive pattern. If you examine your own behavior and relationship with sugar, in particular, you will likely find that your behavior around sugar and the biological effects of overconsumption of sugar match up perfectly. Many of the criteria above are likely to apply to you.
Researchers from Yale's Rudd Center for Food Policy and Obesity validated a "food addiction" scale.(i) Here are a few of the points on the scale that are used to determine if you have a food addiction. Does any of this sound familiar? If it does, you may be an "industrial food addict."
Based on these criteria and others, many of us, including most obese children, are "addicted" to industrial food.
Here are some of the scientific findings confirming that food can, indeed, be addictive(ii):
Remember the movie Super Size Me, where Morgan Spurlock ate three super-sized meals from McDonald's every day? What struck me about that film was not that he gained 30 pounds or that his cholesterol went up, or even that he got a fatty liver. What was surprising was the portrait it painted of the addictive quality of the food he ate. At the beginning of the movie, when he ate his first supersized meal, he threw it up, just like a teenager who drinks too much alcohol at his first party. By the end of the movie, he only felt "well" when he ate that junk food. The rest of the time he felt depressed, exhausted, anxious, and irritable and lost his sex drive, just like an addict or smoker withdrawing from his drug. The food was clearly addictive.
This problems with food addiction are compounded by the fact that food manufacturers refuse to release any internal data on how they put ingredients together to maximize consumption of their food products, despite requests from researchers. In his book The End of Overeating, David Kessler, M.D., the former head of the Food and Drug Administration, describes the science of how food is made into drugs by the creation of hyperpalatable foods that lead to neuro-chemical addiction.
This binging leads to profound physiological consequences that drive up calorie consumption and lead to weight gain. In a Harvard study published in the Journal of the American Medical Association, overweight adolescents consumed an extra 500 calories a day when allowed to eat junk food as compared to days when they weren't allowed to eat junk food. They ate more because the food triggered cravings and addiction. Like an alcoholic after the first drink, once these kids started eating processed food full of the sugar, fat, and salt that triggered their brain's reward centers, they couldn't stop. They were like rats in a cage.(iv)
Stop and think about this for one minute. If you were to eat 500 more calories in a day, that would equal 182,500 calories a year. Let's see, if you have to eat an extra 3,500 calories to gain one pound, that's a yearly weight gain of 52 pounds!
If high-sugar, high-fat, calorie-rich, nutrient-poor, processed, fast, junk food is indeed addictive, what does that mean? How should that influence our approach to obesity? What implications does it have for government policies and regulation? Are there legal implications? If we are allowing and even promoting addictive substances in our children's diets, how should we handle that?
I can assure you, Big Food isn't going to make any changes voluntarily. They would rather ignore this science. They have three mantras about food.
Unfortunately, this is little more than propaganda from an industry interested in profit, not in nourishing the nation.
Do We Really Have a Choice About What We Eat?
The biggest sham in food industry strategy and government food policy is advocating and emphasizing individual choice and personal responsibility to solve our obesity and chronic disease epidemic. We are told that if people just didn't eat so much, exercised more, and took care of themselves, we would be fine. We don't need to change our policies or environment. We don't want the government telling us what to do. We want free choice.
But are your choices free, or is Big Food driving behavior through insidious marketing techniques?
The reality is that many people live in food deserts where they can't buy an apple or carrot, or live in communities that have no sidewalks or where it is unsafe to be out walking. We blame the fat person. But how can we blame a two-year-old for being fat? How much choice does he or she have?
We live in toxic food environment, a nutritional wasteland. School lunchrooms and vending machines overflow with junk food and "sports drinks." Most of us don't even know what we're eating. Fifty percent of meals are eaten outside the home, and most home-cooked meals are simply microwavable industrial food. Restaurants and chains provide no clear menu labeling. Did you know that a single order of Outback Steakhouse cheese fries is 2,900 calories, or that a Starbucks venti mocha latte is 508 calories?
Environmental factors (like advertising, lack of menu labeling, and others) and the addictive properties of "industrial food," when added together, override our normal biological or psychological control mechanisms. To pretend that changing this is beyond the scope of government responsibility or that creating policy to help manage such environmental factors would lead to a "nanny state" is simply an excuse for Big Food to continue its unethical practices. Here are some ways we can change our food environment:
We can alter the default conditions in the environment that foster and promote addictive behavior.(v) It's simply a matter of public and political will. If we don't, we will face an ongoing epidemic of obesity and illness across the nation. For more information on how we can manage the food crisis in this country, see the diet and nutrition section of drhyman.com.
To your good health,
Mark Hyman, M.D.
References
(i) Gearhardt, A.N., Corbin, W.R., and K.D. 2009. Brownell. Preliminary validation of the Yale Food Addiction Scale. Appetite. 52(2): 430-436.
(ii) Colantuoni, C., Schwenker, J., McCarthy, P., et al. 2001. Excessive sugar intake alters binding to dopamine and mu-opioid receptors in the brain. Neuroreport. 12(16): 3549-3552.
(iii) Volkow, N.D., Wang, G.J., Fowler, J.S., et al. 2002. "Nonhedonic" food motivation in humans involves dopamine in the dorsal striatum and methylphenidate amplifies this effect. Synapse. 44(3): 175-180.
(iv) Ebbeling CB, Sinclair KB, Pereira MA, Garcia-Lago E, Feldman HA, Ludwig DS. Compensation for energy intake from fast food among overweight and lean adolescents. JAMA. 2004 Jun 16;291(23):2828-2833.
(v) Brownell, K.D., Kersh, R., Ludwig. D.S., et al. 2010. Personal responsibility and obesity: A constructive approach to a controversial issue. Health Aff (Millwood). 29(3): 379-387.
Follow Mark Hyman, MD on Twitter: www.twitter.com/markhymanmd
Stanton Peele: The Meaning of Addiction: Is Eating Addictive?
Instead of informing consumers, our tax dollars are wasted raiding raw food co-ops and trying to ban health-building herbs and supplements. The cause of this corruption is clear -- we gave the government to much power over our personal lives when we let them BAN substances instead of limiting governments role to assuring that consumers are informed about what they buy.
Unless we take a principled stand against this, the government will continue to divide and conquer us by demonizing whatever they want to ban. Be it a raw food co-op, a cancer patient with medical marijuana, or a recreational drug user, the government has no business deciding what we can and cannot consume. The government should give consumers accurate information, not point guns at us.
Good post. And of course, the answer as to why FDA will not protect us is simple - follow the money. Big Food, Big Agri, and Big Pharma buy their way to clear FDA - like all of our governmnet these days they do NOT work for the protection of consumers or the "greater good" - they work for big fat bribes. If Washinton were not "a bipartisan cesspool of corruption" as one blogger put it, we woulld have a useful FDA keeping us safe and demanding that our packaged food not kill us with hideous amounts of sugar. You would think even the greedy, corrupted pigs in Washington would want a safe food supply - but self serving, bribe seeking trumps all else in Congress.
And yes, it's a wonderful thing that Obama stands ready to use our tax dollars to sue California and enforce federal laws against maijuana which poses few if any health risk - but heaven forbid he go against his campaign contributors in Big Agri and all and do something to curb the epidemic that is killing Americans and driving healthcare costs - like sugar.
A majority of funding for the day to day running of the FDA is derived directly from funds provided by BigPharma for the evaluation of their products.
This is tantamount to hiring your own biographer and paying him/her in installments after you read the chapters one by one. It is not accurate to say that this form of payment constitutes bribery. It is fascism (the merger of state and corporations). Now on the other hand, corporations giving money to election campaigns of Senators and Presidents is bribery, but it is legal bribery since the Senators themselves and the Presidents all support the practice with careful lawmaking. Legal but wrong. Like much of what this country has come to stand for.
I do not know how FAA and other regulatory agencies derive their funding. Someone should investigate and publish (unless that is prohibited bythe Patriot Act of course).
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Naturally occuring fats in meat and dairy are quite healthy and are the preferable nutrient for many of the obese who are usually that way because they are insulin-resistance. It is carbs in general, not just sugar, that are addictive and behind the obesity crisis.
I await with great anticipation the December release of Gary Taubes's new book "Why we are fat and what to do about it." No doubt his book will not make the same errors as Dr. Hyman makes in this post. I highly recommend Taubes to everyone. The advance publicity implies that this book will be a more readable version of his masterpiece "Good Calories, Bad Calories." But, will the medical establishment pay attention? Until they do, I fear so many will continue to suffer.
Taubes is in fact extremely well informed and he is as well an extremely good educator (speaker, writer etc).
You can find both Taubes and Lustig on UToob explaining the FACTS:
"Robert H. Lustig, MD, UCSF Professor of Pediatrics in the Division of Endocrinology gives a rather complex (at times) lecture to medical personnel at a grand rounds called The Bitter Truth at http://www.youtube.com/results?search_query=bitter+truth&aq=f
and Gary Taubes (MIT graduate) lecturing at Dartmouth in 2009 (7 sequential videos 10 min each)
http://www.youtube.com/watch?v=jIGV9VOOtew
I highly recommend BOTH for the truth, the facts, and the whole truth. Nothing is as it seems after all.
You cannot get it from diet and you cannot get enough at most latitudes. We must supplement.
www.vitamindcouncil.org
www.grassrootshealth.net
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Scientists know that up to 75% of Americans are chronically VD3 deficient.
Additionally - vitamin D deficiency has been implicated in several medical studies in the onset of hypothyroidism - an autoimmune disease that results in weight gain that cannot be lost. (Vitamin D Council records/abstracts of medical studies for autoimmune disorders)
So at the very least - most people reading this are VD3 deficient and should address that concern.
Scientists know that the incidence of chronic disease increases as we move away from the equator - the only problem is that vitamin D3 is dirt cheap, is not patentable, and thus not worth investing in from the pharmaceuticals perspective. Don't expect your doctor to tell you about it. either. My father-in-law was the executive director of the American Academy of Pediatrics for nearly 25 years and the information we gave him stunned him - he had no idea - but he now completely understands its importance .
http://www.radiomartie.com/hot/disease_incidence%20prevention_by_serum_level_chart_0001-1.jpg
Why are governments selling VD3 short
http://www.ft.com/cms/s/2/11180df8-beaa-11de-b4ab-00144feab49a.html
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Until the victims see each other as victims, instead of 'others' of whom they are 'afraid', there will be no mass mind, electoral will or significant change. Just read history,. Or Marx. Or Trotsky.
Just my 2 cents.
Reinforcing or enabling the addict's "I can't quit" doesn't help the problem.It isn't easy to quit, but they knew from day one what they were doing was addictive - smoking, drinking, drugs - part of the reason is the sugar those contain. It's the same way with processed sugar in food and drink, although most of us had no idea we were ingesting something we would crave for the rest of their lives.
Processed sugars are not like sugars that occur naturally - people have been warning us about those for decades also; unfortunately the sugar lobby is much stronger than a few weird authors trying to warn us. You're not going to become addicted from eating apples and oranges, you are going to become addicted from swilling pop, alcohol, cakes, ketchup, packaged foods, soup, corn chips, yogurt - well, you name it. Start turning products around and reading the labels, if it ends in -ose, it's a sugar. So are syrups, sweeteners, juices and the list truly goes on and on.
We all laughed back in junior high when the teacher said if we had never started eating sugars there would be no use for toilet paper or toothpaste. I'm pretty sure he was right.
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Interesting information - thank you.
Thank you for this wonderful article. With such a large portion of the country suffering from diabetes it is high time that we recognize that Big Food is killing us.
Four months ago I decided to eliminate sugar from my diet - I only had to fight the cravings for about one week and by the third week I wasn't even thinking about sweets anymore. Yesterday I was offered chocolate cake at a party (an old favorite), I took two or three bites and then put it down - much to my surprise the taste was over the top disgustingly SWEET.
The biggest trick is finding sugar free foods. It's nearly impossible - they put it in everything from vegetables to spaghetti sauce to chinese food (check out the new frozen popular Chinese Restaurant food - 27 grams of sugar in one serving!) This is insane.
Why worry about carbon footprints and wars and abortions when we are destroying ourselves with sugar? Our children have been poisoned with everything from their cereal to their sugar added fruit cups. Is it a conspiracy between Big Food and Big Pharma to keep a continuous stream of diabetics on their high priced drugs? Given their massive greed it's easy to imagine such a devious plan.
Time to lead the masses to understand just how much damage is being done and launch a long over due campaign against Big Food and the over use of sugar. This is a problem that can
IN SAUSAGES! Check the labels. Read all the labels, every last one; keep reading them until you know them backwards and forwards.
Sugar is in just about everything - and in some very unlikely places as you stated - even sausages!!
Why the public has not mounted an outraged campaign against Big Food for putting everyone at risk for diabetes is beyond me. Come on health officals, health care workers and educators and parents - where is your outrage!!!
It's easy to imagine a Big Food - Big Pharma connection in wanting to make Americans sick but you would think the medical professional would have some small ethics & integrity left to lead the fight for what is really making us sick!