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Droga5

Droga5

Posted: October 21, 2010 01:18 PM
Read More: Poptech , Media News

By Hashem Bajwa
Director of Digital Strategy
Droga5

Today is the start of PopTech in Camden, Maine. A unique four-day gathering of over 600 remarkable people from around the world who are united by a genuine desire to change society for the better through concrete actions.

The conference was founded in 1996 as the Camden Technology Conference to explore the social impact of information technology.

Today, PopTech is more than an annual conference but a network of innovative people actually doing transformative things across social activism, emerging technology, human rights and economic development, to name only a few.

PopTech's work and the work of its community happens throughout the year and the conference has become a gathering to showcase the best of that work and collaborate to incubate new ideas.

Droga5 is a New York based company founded in 2006 on the premise that marketing and communications can be done in a different and better way that makes a positive contribution to culture. We are a creatively-led and strategically-driven company that believes creativity can solve great challenges in the world.

As a supporting partner for PopTech, our team of strategists at Camden will be reporting on the highlights of PopTech over the next few days. We will be spotlighting the most impactful projects and new ideas, with an eye for what can inspire and transform business, brands and society.