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I Shop Therefore I Am: Can Objects Make Us Happy?

Posted: 08/24/10 08:00 AM ET

A well-known rap star stated that on tour he always carries with him a token item that brings him good luck. On his current tour it is a small, carved elephant he picked up at a market in Thailand. When he unpacks in his hotel room, the elephant takes a place on the nearest dresser.

In graduate school, I read an essay by an anthropologist who was visiting a museum in Canada with an Aboriginal young man. They stopped in front of a large flat bowl on display. Pausing at the bowl, the young man turned to the anthropologist, smiling, and said: "I remember this bowl...when I was little and it would rain in the village, we would take out this bowl and ride down the flooded streets."

Objects are instrumental accessories to our lives. They help us peel our fruit, brush our teeth, run our errands and wake us up. But can they make us happy? In an age of out-of-control consumerism where cheaply made products bark at us from the shelves of discount stores, this is an important question whose answer may help us re-evaluate our habits of consumption in what has become a largely disposable culture.

Like the examples above remind us, objects have stories and the best ones we carry with us our whole lives. Like our grandmother's table lamp or the baseball with which we hit our first home run, objects have the power to become more than just "things."

Design critic Don Norman explains that people respond to objects based on three different aspects of the product: visceral--which refers to the initial impact the product has on us, its attractiveness and its overall aesthetic value; behavioral--which refers to the look and feel of a product, how well it serves its purpose and how easy it is to use; and reflective--which refers to how the product makes us feel, what image the product portrays and what messages it sends about us to others.

Experiences with objects that have high visceral, behavioral or reflective impact on the user evoke what psychologists refer to as positive valence or positive arousal -- two emotional responses that reflect either a positive state of mind, as in the case of valence, or a surge of energy, as in arousal.

At the same time our central nervous systems are filled with dopamine receptors that trigger the release of the neurotransmitter when we are faced with choices such as: "Should I buy the $250 pair of jeans or save for a rainy day?" While frequently, associated with reward-seeking in popular culture, dopamine is actually less about pleasure and more about motivation. We are hard-wired for survival and dopamine helps our system adjust to new situations and hopefully make a choice that both feels good and contributes to our success--in whatever form that make take.

For example: When confronted with the need to buy a watch, a buyer may go to Amazon and find over 57,000 men's styles ranging in price from $30 to $3,000. Each style operating on the exact same principle--a group of 12 numbers which respond to a system of time displayed on a "face" which is generally worn on a band around the wrist. We could all wear the same watch serving the same function but we don't. Most of us chose a watch based on our lifestyle and how the watch makes us feel.

We make decisions about objects based on a set of emotional responses that are the result of stimuli both to our mind (conscious) and our brain (subconscious). And just as the watch example illustrates, there is a clear-cut emotional relationship between us and the products we chose. We chose objects that appeal to us either viscerally--because they look appealing; behaviorally--because they work well for us; or reflectively--because they represent us. But whatever aspect motivates our decision-making; we lead with an instinctual desire to have a positive or successful experience.

Yes, objects have the ability to make us happy. But not in the way materialists would have us believe. For the chef, a vegetable peeler whose blades grab the fruit and whose handle fits comfortably in the palm is likely to offer far more happiness then a more-expensive peeler which may be designed for the hobby cook who is willing to sacrifice performance for design. Objects contribute to our lives, they can bring us luck, help us reach our goals, or simply provide a much-needed moment of recreation; but in a culture in which we've pumped steroids into consumption, we should align our choices in a way that minimizes gluttony and, instead, maximizes our lifetime happiness.

 

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A well-known rap star stated that on tour he always carries with him a token item that brings him good luck. On his current tour it is a small, carved elephant he picked up at a market in Thailand. Wh...
A well-known rap star stated that on tour he always carries with him a token item that brings him good luck. On his current tour it is a small, carved elephant he picked up at a market in Thailand. Wh...
 
 
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HUFFPOST SUPER USER
Shawn de Montaigne
http://thepiertoforever.webs.com
04:14 PM on 09/02/2010
For a far better analysis of object as they relate to personal property and consumption I recommend Erich Fromm.

Take some time to edumacate yourselves, O Consumpticans.
07:45 PM on 08/31/2010
Do things equate happiness?
Ask the child of a hoarder. No.
01:12 AM on 08/30/2010
Confessions of a Shopaholic must be the most painful and ridiculous example of our love affair and dependency on material goods for self-fulfillment. Many of my belongings were stolen this past year; my household goods, trinkets from travels, furniture. I like to say that I live in involuntary simplicity now. Oddly enough, I had a bigger sense of loss when my computer drive crashed last week, mostly because what I lost in paper form when it was first stolen (graduate school work, photos) was doubly lost with my computer. Shopping for new things or clothes will not make one intrinsically happy, but the memories generated and saved by some will - a car's lifetime of adventures; a dress for an eventful night out; a thoughtful gift from a friend.
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04:14 PM on 08/28/2010
I feel like every time I am sad with something, I want to buy a new article of clothing. NO! I don't tons of clothes--I have learned to control myself! But, in the midst of depressing periods, I've noticed this....especially dress clothes I will never use, I want to buy when I feel down. Overall, the objects have never made me happier, but when I wear them, I do feel better--for that night. It's weird....I wonder why especially dress clothes--not just clothes--are what I am drawn to, when I rarely get to use them.
HUFFPOST SUPER USER
BlueZoo
Independent voter, Independent thinker!
01:01 PM on 08/31/2010
When I was much younger, I did the same! I now know I was longing for a place to wear those dressy clothes and I justified buying them "just in case" something came along. We pick up magazines and see beautiful people wearing beautiful clothes and we have this nagging thought that we want to be like them and just might be able to wear that gorgeous dress on a cruise or to a ball - both of which we know deep down that we will never go to! The clothes, consequences of our desires, sit in our closets and we hold onto them hoping, dreaming. I am much older now and I gave away all of those clothes in favor of what is real and practical. I strongly believe we all have secret dreams and they manifest themselves in myriad ways. Some people buy clothes they will never wear, some use drugs or sex to escape their lives for a few fleeting moments, some simply go after their dreams in a concrete way and these people are the ones I most admire!
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06:42 PM on 08/31/2010
That was some great insight. Thank you....I didn't quite articulate the reasoning behind it like that, but you are so right. I think it is wanting to live a fantasy life type thing, and then realizing that it most likely doesn't happen that often when you get to use those things....very well put. I think the more I can articulate reasons behind doing things like this, the more I will resist them.
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sonoffestus
Got smart & got out!
03:42 PM on 08/28/2010
My brother and sister in law are hoarders. They will not admit it, but the evidence is there. Rooms packed to the ceilings, a barn one cannot even enter it is so packed, stuffed storage units, a parked van stuffed inside and things tied to the roof. A stuffed house trailer next to the stuffed barn. Tents on their property stuffed with things. They are constantly moving things about just to access more stuff. Yes, they are hoarders, yet they tell us they are happy.

We were told this week, "It is our stuff and we do not have to justify our stuff to anybody.' They told us, that "they need their space". (Translation, you're not welcome.) I kept my mouth shut because I did not think they wanted to hear that if they got rid of some of their stuff, they would have all kinds of space. Actually, it was good, we're more than happy to give them their space. They can continue to wall themselves off from family and friends.

It is sad when things become more important than people. I think I'l go and throw some stuff out and hook up with some friends for a beer. Cheers!
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Imago1122
Hurry up, we're dreaming
09:56 PM on 08/26/2010
...I guess I'm seeking a healthy balance between materialism and the fact that true happiness transcends objects, things, and people even. While there are things I'd dearly love to own, I've got to constantly remind myself that clutter hides the soul; that my interest was never to keep up with the Jones; that if I wasn't content before these treasures, I probably won't be with their arrival into my life. And that self-containment---an absence of the feeling that requires me to fill myself up always---is actually a kind of strength, a way to "carry" the things already in my life, to imbue them with powerful and continuous appreciation without craving their replacements, as well as a tool that would help me delineate desire's striations into coarse compulsions and finer wants, the things that could enrich my life instead of crowd or drown it.
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Imago1122
Hurry up, we're dreaming
09:42 PM on 08/26/2010
This article comes at an important crossroads in my life. I've been mining a vein in which my intention is to surround myself with the things I love. I love art, for instance---though not the one with a capital "A." I enjoy my paintings and limited editions, and they bring me great joy. There are a few other things I truly enjoy---a bucketful of toys that remind me of childhood; my dogs, long walks in nature in rain, wind and sun, a good book. I'm trying to select thoughtfully, to paraphrase you, and sometimes am nervous that I might be regarded as "materialistic." While greed obviously isn't good, sometimes I do think that those who eschew a materialistic lifestyle strike a rather righteous tone as well. I've known some who acquire precious little but get high off the size of their bank accounts, as if money growing in the bank isn't a sort of acquisition in and of itself. Also, when people talk about relishing relationships, I often wonder if these people realize that even relationships, important as they can be, are often transitory entities, and that the phrase "the most important things in life are your relationships" is becoming a bit cliche.
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04:01 PM on 08/25/2010
We're placating ourselves with food, posessions and mind-numbing entertainment after a day at the grind, also known as retail therapy. Grind varies per person, can be repetition or repetitive ;), hostile, demeaning, bleak, stressful, dangerous, etc. Rewarding ourselves I guess. One of the most common comments I hear from new immigrants is they're surprised at how hard we work here and how many hours. From a distance, we look like we're riding the gravy train.
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fiibias
good fame but by virtue
05:17 PM on 08/25/2010
We must admire the rhetotical leavingstation to owners device! A lonely train spelled out the invisible. Fun! Superior You!
01:06 PM on 08/25/2010
"...For the chef, a vegetable peeler whose blades grab the fruit and whose handle fits comfortably in the palm is likely to offer far more happiness then a more-expensive peeler which may be designed for the hobby cook who is willing to sacrifice performance for design."

this is the opposite of how things usually work in the world of cooking gadgets. As a so-called "hobby cook", I've found that 9 times out of 10, a more expensive cooking accessory (be it a knife, a food processor, a peeler or a cutting board) is likely to give better *performance* than a cheap accessory that has aesthetic appeal. This isn't always the case, but usually, a more expensive piece of cooking equipment is a piece that has higher performance, and I've learned the hard way that it's worth spending extra $$$ on things like a peeler or especially a knife for much better durability and ease of use.
12:10 PM on 08/25/2010
Seems like Huffington is a place where social researchers and tracking systems come together to dump their results. My puter is a favorite object that seems to have a mind of its own, complete with high techs in the wavy waves behind. It's even developing a sort of patina, it's so old...

glazed over by commercialism
09:25 AM on 08/25/2010
Materialism can only create temporary happiness and selfishness only leads to unhappiness.
Lasting happiness comes from the experiences we share with the people in our lives that we care
about.
12:48 AM on 08/30/2010
So true.
08:21 AM on 08/25/2010
I too think it's wonderful to think about such things. It does seem that these types of questions are being asked more often these days which is good. "Can objects make us happy"? No. Joy comes from within - and this seems to me to be a constant (one must get there). And then one's life is made up of happy moments.

But the author touches on something and that's desire. What if you pause when you feel Desire coming up the next time? This means accepting it as it is, not pushing it away and not holding on to it. I propose that if you relate to desire in a different way—if you learn how to simply dwell in the gap it opens up—and see where that takes you. In practical terms, this means learning to desire without expectations.
08:20 AM on 08/25/2010
I really have a bee in my bonnet about this! As a test of whether objects make us happy, I defy any human being with a soul to go to Ephesus in Turkey (best-preserved roman city) and not be utterly moved by its beauty. Or any medieval cathedral, such as Chartres or Salamanca. These could be called objects, but are in fact man's attempt to transcend our wretched human condition.

When you see all the effort poured into those stone carvings, you have a connection with the past and with the long-dead stonemason who cared them, and that is where the joy and happiness comes from. Gotta go, my criollo sausages are burning.
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Dylan Kendall
fundraiser, joy-seeker
10:33 AM on 08/25/2010
again, thank you - since the beginning of time man has needed objects- and that was my point- choose thoughtfully
08:00 AM on 08/25/2010
I also have a pair of Navajo earrings the sister of my step-mum gave me over 25 years ago, and I wear them and think of her.

I do think there is a huge difference between things created by creative folk, and mass-produced crap. There, now I'm making lunch and using my various cooking implements that serve me well and that I treasure. I think we need a crusade for good taste. Products from sweatshops should be spurned and potters, artists, etc should be encouraged. This planet is rapidly losing skills like lace-making, crochet-making, basket-weaving, embroidery, etc, all skills that made objects unique and cherishable, heirlooms. I have hand-embroidered pieces that were picked up in flea-markets, and I just marvel at the skill involved. Sad that younger women in southern europe are spurning these skills to go out into the workplace and spend their money in Gap and other chainstores.

I feel really strongly that beauty around us enhances our quality of life. Drinking wine out of a lovely glass is different from drinking it out of a plastic beaker. Life is a series of moments. We can have more moments of pleasure if we pay attention to our five senses more, including the senses of sight and touch and smell.
HUFFPOST SUPER USER
CBWood
Ignorance can be informed, STUPID is FOREVER
01:30 PM on 08/25/2010
As with all questions of a philosophical nature there is no ONE or SIMPLE answer...like many here I love my stuff and it does make me happy...some because of the function and craftsmanship (like the aforementined knives of a commenter)...some because they bring memories of loved ones and special times...and BOOKS (objects for sure) but they give me the GREATEST PLEASURE and, of course make me happy even when I weep, feel disappointed, lose hope, am grossed out - whatever...even the KINDLE which will never replace the feel of a well worn and often enjoyed classic assures me that wherever I go I can have at hand something to inform and delight me. We JUDGE too much the desire others have for their "objects"...perhaps we should give that energy over to being able to accept all people and their preferences...and celebrate all that makes us who we are!
07:42 AM on 08/25/2010
Four little kitchen knives I bought in Monoprix in Perpignan in 1991 make me happy. They have wooden handles, and the blade runs to the very end of the handle. I keep them razor sharp and they cut through tomatoes like butter. I love them because they have brass nails holding the blade in place and are beautiful objects in their own right.

I also love my breakfast plates that I bought in Grenoble. They are hand-painted and I never tire of them. I think hand-made objets give the greatest happiness. And objects given as presents by a loved and valued person. I also think less is more. Much better a few valued pieces of furniture than an ocean of cheap junk.

This has nothing to do with income either. I have a solidly-built wooden chest of drawers salvaged from a skip! Luckily for me lots of people have no taste and prefer mdf furniture to honest-to-goodness handmade dovetail-jointed pieces that get more and more beautiful with each beeswax polish! ;)
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Dylan Kendall
fundraiser, joy-seeker
10:32 AM on 08/25/2010
well said and thank you! yes, those little knives....you need something functional to cut food with- good choice to use something that functions well and has aesthetic appeal- I doubt those knives will end up in a land fill anytime soon- thanks!