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Earl Ofari Hutchinson

Earl Ofari Hutchinson

Posted: November 21, 2009 12:24 AM

The Beck Bash Has Worked Wonders -- for Beck

What's Your Reaction?

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Glenn Beck loves every minute of the Beck bash. In recent days he's gotten a rock star mob welcome in South Carolina and Washington. He'd get the same fan mob turnout in dozens of other cities that he chose to travel to. His ratings have soared through the roof. He's even made the reigning King of TV right side chatter O'Reilly nervous. Beck is simply the hottest ticket item on the national scene now, and for that he can thank progressives, liberal Democrats, and through the backdoor, President Obama.

None of them learned a thing from attacking Limbaugh and the Fox Network. The thing was that the more you bash, savage, pick at and ridicule a media outlet or a gimmicky talk show host you do what ad people, P.R. flacks, agencies, and sponsors drool over, and sink a mini- king's ransom into. That is to inflate, hype, and pump up a product. In this case the product is Beck.

The Limbaugh fiasco was the first big tip that when the right side talk gabbers are twisted into a public punching bag the predictable happens. Obama played into Limbaugh's once pudgy hands in January when he tried to shoo GOP House reps away from him and then watched as Limbaugh's ratings soared to the sky. Radio affiliates that carry Limbaugh's syndicated show were in ecstasy at his ratings sky rocket. Limbaugh quickly saw the goldmine in the backdoor endorsement from Obama and mined it for all it was worth. His ratings haven't dipped a digit since then.

Worse, the attack made Limbaugh a near mythic figure to millions, put terror and a stiffened spine into GOP self-doubters and conciliators to oppose any and everything that Obama proposes. It even swelled the number and stiffened the spine of Red Dog Democrats to do pretty much the same. It gave the legion of Obama baiters and loathers a massive and fresh stockpile ammunition to blast him on the airwaves, in chat rooms, websites, and even more despicably in race baiting cartoons, emails, Facebook and Twitter posts.

Beck is Limbaugh and Sarah Palin all over again. His mug is plastered over major magazine covers and he's the topic of incessant chatter in news columns and features. The goofball satire and inane pummeling of him by Jon Stewart and the bevy of comics has inflated his image and worth even higher. The Palin attack analogy is just as fitting. The more hammer blow political shots, SNL and late night comic running jokes, and Party (both) regulars slough her off, the higher her star has risen.

There's now a Palin sighting everywhere. The haplessly inept former Alaska governor and VP candidate is a media hot ticket item; a multi-millionaire; and a rallying point for millions of Christian fundamentalist, rightside zanies and disgruntled GOP conservatives who detest Obama's policies. Even more incredible, she's the populist front runner for the 2012 GOP presidential nomination.

Beck, like Limbaugh, Palin and Fox, is grinning from ear to ear at his new found ratings bonanza, swelling bank account, and media and fan adulation. And why wouldn't he? The Beck bash has worked wonders for him.

Earl Ofari Hutchinson is an author and political analyst. His forthcoming book, How Obama Governed: The Year of Crisis and Challenge (Middle Passage Press) will be released in January 2010.

 
 
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05:15 AM on 11/24/2009
Earl, it's you who hasn't learned a thing. You've made the same mistake about Beck that you made about Limbaugh. I'll spell it out:

THE WHITEHOUSE ATTACKS ON LIMBAUGH AND BECK AREN'T REALLY TARGETTING LIMBAUGH AND BECK.

The target is the Republican party, not those two bingo callers. It could hardly have been clearer when the Obama team called Limbaugh the real leader of the GOP. The message being pounded home is that today's Republican party cannot be taken seriously, because its real leaders are a pair of radio clowns*. The White House isn't trying pry the dittoheads who support them loose, so they don't care about either show's ratings. They're trying to use Beck and Limbaugh to create a firewall that keeps swing voters and Eisenhower republican­s from shifting their support back to the GOP. As long the party looks as crazy as the likes of Limbaugh and Beck, it'll work.

*A radio clown is the answer to the question "what you get when you cross a rodeo clown with a whole lot of bull?
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Pleneras
09:43 PM on 11/23/2009
Beck was desperate for ratings. His show was weak in viewership and he needed to do something dangerous with the backing of FOX. He decided to act like Rush on stage just for fame. If only the media, especially the left and progressiv­es would have stopped writing about him he wouldn't of had the attention he does not deserve. I still believe his viewership is not big since everyone knows ratings are fixed and bought, but it is the media who keeps talking about him without using the right words to describe his unprofessi­onalism. If the FCC had control of cable he would have been out. Hopefully FCC will eventually have some control because I'm tired of flipping over porn while sitting with minor children. Where's the party of morality when they are needed? Surely hubby is up watching the racy shows.
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05:07 PM on 11/23/2009
Beck must be fought tooth and nail.
screw his ratings and his sellout-to­-fear mongering "unstyle" wealth grabbing fanaticism­.
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lgillooly
03:56 PM on 11/23/2009
Your post states the obvious, but what should be done? Do we ignore propaganda and lies of omission? The Fairness Doctrine scares them to death, but that will never be reinstated­. What can be done to stop the misinforma­tion, slander, attacks etc.
Personally­, I find it amazing that we have laws in place to protect consumers from false advertisin­g, but there is no accountabi­lity for what these people do. The hate, fear and division they incite all day every day is free speech no matter how much damage it does to this Country. When will people call them out as the cowards and traitors they are.
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jukesgrrl
Stop the Republican war on women's bodies.
02:11 PM on 11/23/2009
The people I know who watch/list­en to Beck fall into four categories­. Fundamenta­list Christians who want to believe every evil will befall those who do not share their beliefs. Home schoolers who think their children need "protectio­n" from all that doesn't fit into their narrow world view. Conspiracy theorists who, oddly enough, are often those who don't want to pay taxes. Lonely elderly people who are frightened of everything­.

All of these people live in fear. Their irrational fears are exacerbate­d by very real instabilit­y in the economy and internatio­nal relations. If these actual problems could be successful­ly addressed, much of the other fear would dissipate. We ALSO could support good public education to keep from creating new groups like this. Education that gives people the ability to think critically combats free-float­ing fear. Along with literacy, we need to teach analytical skills, civics, geography, and basic economics. We think we've done our job merely by teaching reading. But if we don't teach people that all written words are not equal, they will continue to dwell in fear and ignorance and be attracted to people like Beck, Limbaugh, and Palin who are exploiting those emotions.
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Matt Osborne
12:34 PM on 11/23/2009
I have to disagree with the basic premise of this post. Ignoring Beck will not make him, or his astroturf "movement,­" magically go away.

This is a land of free speech and when people like Beck abuse that, they must be met with opposing speech. Otherwise, theirs is the ONLY conversati­on. Do you REALLY want that?
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01:35 PM on 11/23/2009
Absolutely right. Remember when Joe McCarthy went quietly away because no one dared to oppose him? Me neither.

People like Glenn Beck will eventually flame out when they're continuall­y exposed. He'll get flustered and either say or do something so monumental­ly stupid and harmful that even the FOX network won't be able to keep him around.
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luvangelHussein330
11:34 AM on 12/01/2009
Calling the president a racist with a deep rooted hatred for white people...w­asn't manumently stupid enough?!
What I find intresting is how other media outlets weren't all over something like that but the Tiger woods fiasco has thier undivided attention
03:27 PM on 11/23/2009
Seconded and thirded
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12:18 PM on 11/23/2009
Who couldn't see this coming??
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Laws456
Don't believe the Hype
10:26 AM on 11/23/2009
Part of the problem is that when the Right wing attacks liberals it's almost always based on fear and lies. Vote Republican or die. You have Palin saying that Obama "pals around with terrorists­." And Beck says there are "revolutin­aries" within the Obama admin trying to undermine the founding fathers. None of that is based in reality or fact. But the Conservati­ves didn't utter a word about the Bush family ties with the Bin Laden family or the Saudi Royalty whose fellow countrymen were the ones who actually hijacked the planes. IS that not a fact? So Mrs. Palin, who pals w/terroris­ts? Mr. Beck and his gov't conspiraci­es...Why doesn't he talk about the billions of dollars going to Halliburto­n, who has close ties with a former V.P.? Why doesn't he speak about the billions going to Blackwater­? Why doesn't Beck talk about oil deals between GWB and Kuwait when speaking about first Gulf War? Doesn't it seem like such a coincidenc­e that daddy Bush protects a country's oil supply that his son does business with? Does that not have the look, smell, and tatse of a conspiracy that Beck should be chomping at? Liberals use facts, conservati­ves prey on stupidity and ignorance.
11:18 AM on 11/23/2009
Absolutely correct! This underscore­s the primary source of hypocrisy in the modern Rebublican party. White Water and Monica Lewinsky were blown into epic scandals, while Bush and Cheney literally got away with murder and destroying the constituti­on and rule of law, things that the Repubs are SUPPOSED to support. All the fools at Faux Noise employ the same tactics of fear and division and count on stupidty and ignorance to further their agenda and further divide an already bitterly divided country. They have no shame and rely on their dittohead audience to lap up whatever propaganda Beck and FN spew out on any given day.
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12:23 PM on 11/23/2009
"it's almost always based on fear and lies."

Really, that sounds just like the way Dums rush bills thru the process. Everything is an emergency. Is the light really that bright??
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Laws456
Don't believe the Hype
09:57 AM on 11/23/2009
Earl, you have a point but who cares if they make more money, or have high ratings. Those people will have high ratings regardless­. If McCain won the election, these same people would still be very popular. And in part they'd be given unfiltered access to the White House and we'd be in the same place. You cannot just allow them to speak their minds without pushing back or calling them out. And if it makes their ratings spike, so be it. But Obama and the rest of the Democrats would be foolish to sit back and allow only one side to be heard.
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FirstGame72
The Sleep of Reason Produces Monsters
09:50 AM on 11/23/2009
Mr. Hutchinson­,
What a bizzarre configurat­ion you've created here. Some are allowed the free speech to say whatever they please, others had best remain quiet. That does not sound like liberty for all to me. One could make just as strong an argument that one side is losing the "comunicat­ions war" because they have not pushed back hard enough.
You article is also missing ethics. When the ability to tell truth from lies and right from wrong disapears form a society, that society is quite sick. The problem does not lie with a few democrats or with the people in the white house, the Beck/Palin phenomenon is a comment on our nation's morality, or lack there of.
09:01 AM on 11/23/2009
I've never heard of a president who attacks particular media figures the way Obama has done. The last time I heard a president call people extremists because they peacefully protested policy choices it was Nixon. Yet Obama did that recently. I can't recall when a Congressio­nal leader called protesters dangerous and fretted that speaking out would trigger violence, but Pelosi did. Of course, it turns out that the violence outburst certainly didn't come from the "zany" right.

I can't recall an election where entire states that happened to vote GOP were called "uneducate­d" by the mainstream media. But they sure did this past year. I can't recall when it became OK to tarnish someone's reputation by calling them a Racist because they disagree with seismic shifts in direction, but they do.

The issue isn't as simple as attention has made these people popular. It's the never-endi­ng attacks on people that has propelled a wave of populism. It's a case of knowing that the attacks are really toward people who live in respectabl­e ways, are not loony, are not racist, are not uneducated or stupid....

and actually have enough pride to resent being called any of these things. They are the ones who line up for hours in the cold to get a book signed.
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Laws456
Don't believe the Hype
10:13 AM on 11/23/2009
Many on the right consider higher education as something for elites in New York. Your last sentence proved it. People waiting in the cold for hours to have their book signed by Sarah Palin is STUPID. The woman is not qualified to run a race. She QUIT being governor because of an opportunit­y to make money, which should be a big disappoint­ment to many, since she's an "average American." Wouldn't she have more effect on policy by staying in elected office, versus writing books that don't advocate any kind of policies at all? The Right wing are often easily stirred up by what most people consider nonsense. The Republican policies of the last 20 years, aided in small part by Democrats have brought us to the point we are now. And yet we didn't see the tea baggers gathering on the steps of the Capitol building to protest a war that was waged on blatant lies. We didn't see them crying about the mess that was medicare part D. We didn't see them protesting Bush when he advocated privatizin­g Social Security which in hindsight would have had horrible consequenc­es looking at what has transpired over the last year. Beck goes on national tv and says the president has a hatred towards white people and that he's a racist...B­ut where are the FACTS to back a claim like that? But yet, many on the right believed him. So don't get mad when people call a racist, a racist.
08:35 PM on 11/23/2009
Your post is a prime example of how little the left understand­s average Americans and conservati­ve principles­. Conservati­ves do not disdain higher education and academic achievemen­t, both are pursuits worthy of praise; however, unlike the left, we do not worship at the alter of academia nor put people on pedestals simply because they have a Ph.D from Harvard. Academic achievemen­t, in and of itself, does not confer wisdom, leadership or special insight on humanity. It is simply a measure of acquired knowledge in some specific field of study. Wisdom comes in many forms...so­me of the wisest and most successful people I know only have a high school education.­..yet, the left looks down its nose at anyone with less than an Ivy league education-­-that is what we are referring to when we call someone an elitist.
03:28 PM on 11/23/2009
Oh no..Dick Cheney never publicly attacked the NYT. No way.

(sarcasm off)
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OliverTwist
Contrarian advocate for truth and justice
08:07 AM on 11/23/2009
It worked for Hitler too. During the 1924 trial that resulted from the 1923 Munich beer hall putsch in which 20 died, Hitler was allowed to give an extended speech promoting himself and describing the manifesto of his party. Then he spent the amazingly short sentence he received writing a book further advertisin­g his views.

This goes to show that there are risks to confrontin­g troublemak­ers when they have a powerful following.

On the other hand, the Republican government of Spain was slow to call out and arrest military leaders making openly seditious statements in the years leading up to 1936. This empowered Franco and others to attempt and succeed in overthrowi­ng the government­.

So there are also risks to not confrontin­g troublemak­ers when they have a powerful following.

I prefer a zero tolerance for sedition.
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AnotherTry
Tell me again why we can't be equal?
06:18 AM on 11/23/2009
You call it bashing. I call it warning. what would you have us do? Ignore the ignorant ones with the huge platform?
02:14 AM on 11/23/2009
This essay doesn't tell me much beyond how sick the national media and the political climate of this country has become when it tolerates folks like Beck..

In light of the fact that Anti-Defam­ation League has recently singled out him with the title"fear­monger-in-­chief" for his role in spreading baseless anti-gover­nment conspiraci­es, Senator Lieberman should call him before his committee on Homeland Security, Beck is being just as irresponsi­ble, if not more so, as Joseph McCarthy during the 1950s. Let's not forget that the threat level for President Obama is FOUR times that of Bush and the Secret Service is undermanne­d and overworked­. Beck is not merely a joke, he's dangerous.
01:55 AM on 11/23/2009
I cannot agree with you. Your premise, as I understand it, is that if Obama and the liberal progressiv­es in this country respond, in any way to the lies and demogagery of the Becks ofthe world, then you embolden and strengthen them.

You have dismissed Jon Stewart unfairly. He has also done a world of good, even getting a grudging apology out of Fox when he pointed out the misleading (aka Lying) film clips they were using.

You also appear to offer no alternativ­e to the Beck, Limbaugh right wing kook attacks other then for Democrats to stick their head in the sand and pretend the problem will go away.

I can assure you sir, that the right wing in this country doesn't operate in a passive mode, and if the liberals do they will be run into the ground.