from Time.com
Much ado has been made of Time's announcement yesterday that the magazine will be switching publication date from Monday to Friday. It's the first bit switch under new Time managing editor Richard Stengel , who called the switch "a big, interesting, bold way to go." Said Stengel: "Friday is when people are receptive and are buying and it's when you start the national conversation for people and for the Sunday talk shows. By Monday, the conversation has started without you."
Time's arch-rival Newsweek publishes on Mondays (both magazines would typically publish material to the web on Sunday mornings). A spokeswoman for the magazine had this carefully-crafted comment for Eat The Press:
"We've explored and will continue to evaluate publishing cycles. For now, we will continue to publish on the current cycle and prepare our readers for the week ahead. The current cycle also gives us the ability to dominate the conversation for Sunday's news programs versus our competition."
Upshot: Expect to see representatives from both magazines on the Sunday morning talk shows.
As it turns out, the Time announcement was foreshadowd by a column by Marketwatch's Jon Friedman which suggested that the newsweekly publish before the weekend. This no doubt means that Gawker will be nicer soon.
