Eat The Press

Why Wait 'Til The Superbowl? K-Fed's Commercial On YouTube

Rachel Sklar |  Posted Tuesday January 30, 2007 at 06:15 PM

Football fans, cover your eyes for a sec if you can't take the harsh truth: Some of us only tune into the Superbowl for the guacamole and the commercials. (Tom Brady's ass would have made the cut had New England beat the Colts, but alas.) Typically, the commercials to be unveiled at the Superbowl are a surprise, or are supposed to be; but in this age of YouTube, preview clips are already avaiailable, in spades (particularly in the case of Budweiser, with clips here, here, here, here, and I don't feel like typing anymore). One of the more interesting/click-worthy preview clips is the Kevin Federline ad for Nationwide Insurance (part of its "Life Comes At You Fast" campaign) - it's pretty funny, and effective, and for those of us who have always secretly sorta thought that Brit's poolboy cleans up nice, something of a vindication. It's also an interesting opportunity for cross-branding/piggy-backing on the obscene expenditures of others in the deft pickup by PopSugar, complete with banner embedded across the top of the clip. Will this make Superbowl ads cheaper? Probably not — there's even an argument to be made that there's extra bang for the buck via online exposure, before and after (and we'll see if that is at all changed next year; we rather think it will be, somehow). More generally, its' yet another (and another and another) example of how YouTube is changing the paradigms to which we've become accustomed. And also, it's K-Fed rapping! In bling! Don't worry, Tom Brady's ass, we'll still miss you.

Related:
Outtakes From K-Fed's Supa-Special Raptastic Superbowl Commercial! [YouTube]