Jezebel
Today is the official launch of the latest Gawker Media offering, Jezebel, which purports to do for women what Gawker itself has done for Graydon Carter enthusiasts, addled fashionistas and self-loathing Manhattanites who have yet to date Choire Sicha--feed their lives with a daily dose of "celebrity, sex, and fashion." And in case you're thinking: "Wow. Mission bleed, much?"--Jezebel comes with it's own manifesto:
To put it simply, Jezebel is a blog for women that will attempt to take all the essentially meaningless but sweet stuff directed our way and give it a little more meaning, while taking more the serious stuff and making it more fun, or more personal, or at the very least the subject of our highly sophisticated brand of sex joke. Basically, we wanted to make the sort of women's magazine we'd want to read, a magazine that would never actually see glossy paper because big-name advertisers and the publishers who kowtow to them don't much like it when you point out the vulgarity of a $2000 handbag. Women deserve some of the blame here: if men ever bought $2000 handbags, Esquire and GQ might be as bad -- and profitable -- as Glamour and Vogue.
In other words: the Idolator of women's magazines, except funny.
Jezebel will be edited by the trio of aesthetically pleasing women pictured above, from left to right, Anna Holmes (Entertainment Weekly, Glamour, Star, InStyle), Jennifer Gerson (Elle, Paper), and Moe Tkacik (Philadelphia Daily News, Wall Street Journal). Holmes, according to her bio, is a National League fan. Here's hoping Deadspin's Will Leitch loses a bet to her during this year's NLCS.
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The Five Great Lies Of Women's Magazines [Jezebel]
