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Why Women Don't Get What They Want

Posted: 05/11/11 04:22 PM ET

Are you happy about the money you made last year?

If the answer is no, and you are a woman... read on. Trust me sister, if you aren't thrilled
with the digits in your bank account you are not alone. The reason that women aren't
getting more money is so simple and easy to correct that it might make you scream.
That doesn't make it any easier.

Go Find The Culprit

I you don't like how much money you are making stop reading this article right now.
Go and look at yourself in the mirror.
Gaze deeply into your eyes and say, "The reason I didn't get what I wanted is because I
didn't ask."

It is fascinating that even the most accomplished women are hesitant to ask for what
they want. (Could that be you... it's OK we are in this together.) Many women find the
arena of asking a scary one. They are afraid that they will appear as aggressive if they ask
for what they want. So, they avoid asking. Women are trained that being liked is more
important than being successful. Part of this is due to our evolutionary pull to put our
own well being second to our children's needs. Asking for what we want feels counter
intuitive. The result that following our feeling in this arena are devastating.

The 32% Woman Discount

Our bank accounts, businesses and relationships pay the price. Women that don't ask for
the salary stands to lose more than $500,000 by age 60. (Men are more than four times
as likely as women to negotiate their first salary.) In the current economic climate many
women are so grateful to be offered a job that they accept what they are offered and don't
negotiate their salaries. She reported that women's salary expectations between 3 and 32
percent lower than those of men for the same job. Hold up. Think about that for a minute.
The woman in the equation thinks that the value of her work is 32% lower than the man
doing the same job.

Women Business Owners Get The Crumbs
Professor Babcock's research confirmed what my experience working with women
entrepreneurs. Lesa Mitchell has a superb column about the glass walls that are hindering women business owners.

Here is a statistic that is so shocking to me that it is hard to type.
Women own about 40 percent of all businesses in the U.S. They receive only 2.3 percent
of the available equity capital needed for growth. Male-owned companies receive the
other 97.7 percent.

Women's business guru, Ali Brown,seems to be on a mission to change that statistic. Her article, "Are Women Less Tolerant of the Bullshit That Comes With Success" is a battle cry for women to empower themselves and get their business going.

She has a great deal to say to women about speaking up. So, I invited to share her thoughts in my next column.

See It To Be It

I am not the only expert seeing this phenomena. Linda Babcock, an economics professor
at Carnegie Mellon University taught negotiations and dispute resolution for years.
She wondered why women weren't achieving the same results as men. Then she had an
epiphany. "It kind of hit me over the head," said Ms. Babcock, who went on to research
why women were much less likely to initiate negotiations. That research ultimately led to
her widely praised 2003 book, Women Don't Ask: Negotiation and the Gender Divide.

Are you all riled up? Good.

Go Find The Change Agent

Go back and look at yourself in the mirror. Gaze into your eyes and say, "I can turn this
around this around. I'm going ask for what I want at least once this week. "

This could be very new territory for you. To help get you started here are some of my
inner marketing strategies to put to the test.

Set Yourself Up To Win
The answer is no if you don't ask...at the right time. Set up an appointment to talk before
you ask them for what you want. They will be more receptive, and more likely to say yes.

Men's Magic Three + Three
Men love it when you ask for what you want. Most women don't know how to ask. Be
direct and give them your exact request. Include where, when, what. Leave out the why. It clouds your request. A great guy wants to help you; save you
trouble and be your hero. Use the words help, save or hero and he will be even more
likely to say yes.

Play It To Say It

If you are asking for a big raise, write a script and rehearse. Use a flip camera to record
your request to see how you come off. Rehearse it until you are comfortable.

What is something you have been avoiding asking for?
How have you overcome your fear of asking?
What advice would you give other women who are scared to speak up?

Ask Eli your question about growing your business here. http://www.facebook.com/pages/Eli-Davidson/259885085120?ref=ts.

em>You can receive an email notice when Eli's blogs are published by clicking "Fan" at the top of this page. Ask Eli a question at info@elidavidson.com. Go to www.elidavidson.com. Get your free report, How To Get Where You Want To Go Faster.

Eli Davidson is a nationally recognized motivational speaker and executive coach. Her book, "Funky to Fabulous: Surefire Success Stories for the Savvy, Sassy and Swamped" (Oak Grove Publishing) has won three national book awards. Check out her blog at funkytofabulous.blogspot.com.

 
 
 

Follow Eli Davidson on Twitter: www.twitter.com/elidavidsonf2f

 
 
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HUFFPOST BLOGGER
Eli Davidson
Award Winning Women's Small Business Coach,
01:48 PM on 06/03/2011
Here is a great resource for women business owners and executives. www.littlePINKbook.com.
Cynthia Good, the founder of this amazing organization put on a great program here in LA and will be doing them in NYC and Atlanta.

littlePINKbook is committed to helping women make their voices heard.
Here are some statistics if you forget how powerful we are.

A record number of women now lead top companies in America and millions more (15.6 million) have started businesses of their own - at a rate twice that of men. Women are excelling in other fields, too: from medicine to education, philanthropy, politics and the arts. Women now wield trillions of dollars and account for more than 80 percent of all consumer spending.
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Sensual Sage
Speaker and Coach; Awakening Feminine Leadership
09:50 PM on 06/06/2011
Eli,
Thanks for another great article.
It is fascinating how women have such unique issues around money from men. I love how you put it so simply... Just Ask! So true.
The biggest thing which stands between a woman and her money is her self worth. I became a certified Money Breakthrough Method coach because this subject fascinated me, and of course I had my own stuff I wanted to breakthrough. The tag line to the Money Breakthrough Method is: Increase your self worth and your net worth. The two really are interconnected.

The more we align with our own feelings of value and self worth, and create a joyful relationship with money, the more it will show up. It's not money that creates joy in our lives, it's a joyful relationship with money that creates the flow of money in our lives.

Women are nurturers. I believe it also really helps when a woman sees the flow of money into her life as a direct mirror of how many people she is touching and making a difference to. By making this simple mind shift, the numbers in the bank account can shift right along with it.

much love
Taylore
http://www.SensualSage.com
12:59 PM on 06/02/2011
Hi Eli-I read your blog post and it is very true. Suggestion for you-actually two that is-Dr. Deborah Kolb from Simmons School of Management and the Deloitte Ellen Gabriel Professor for Women and Leadership. Deb and Judith Williams wrote The Shadow Negotiation: How Women Can Master the Hidden Agendas That Determine Bargaining Success (Simon
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HUFFPOST BLOGGER
Eli Davidson
Award Winning Women's Small Business Coach,
11:39 PM on 06/02/2011
The Shadow Negotiatio­n:
How Women Can Master the Hidden Agendas That Determine Bargaining Success
by Deb and Judith Williams looks like a book EVERY woman should buy and study.

I so deeply appreciate your adding all these great resources. Please tell me more about
GirlsCEOConnect.

It sounds fascinating,
Eli Davidson
12:14 PM on 06/04/2011
Hi Eli, The Girl's CEO Connection mission is to transform today's high school girls into the next generation entrepreneurs and women leaders. It is to empower female teen entrepreneurs to create, develop and market their businesses, while positioning them for national recognition and profitability. The Realizing a Vision conference brings successful women business owners and authors together with high school girls, 15 to 18 years of age, to meet for a full day on topics like negotiating, effective communications, marketing a business, branding of a business and yourself, etc. We leave the "business plan" writing to others like NFTE, BUILD, Girl Scouts, etc. Our blog is http://girlsceoconnection.wordpress.com and our Facebook Fan Page is http://www.facebook.com/girlsceoconnection. The Realizing a Vision Group page is found at http://tinyurl.com/realizingavision. Teen girls will be able to post questions about business and leadership to be answered by women leaders in the group and myself.
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HUFFPOST BLOGGER
Eli Davidson
Award Winning Women's Small Business Coach,
05:59 PM on 05/31/2011
Bravo! I am thrilled to see you share on this larger forum. So many women have the power to help one another succeed...and just don't take advantage of the opportunity.

I am going to challenge other women small business owners to speak up! Stop by
my FB page and ask a question on how to grow your business

Ask Eli
http://www.facebook.com/pages/Eli-Davidson/259885085120?ref=ts

I am looking forward to connecting with you!
05:03 PM on 05/31/2011
For the last 8 years I have been working with women business owners to help them leverage their ownership status and assets to get business. I even conduct workshops and had a book published on the topic "Capitalizing On Being Woman Owned". But I constantly see women struggle with giving themselves permission to succeed and having the confidence to ask. I recently posted a brief entry on my blog http://janetwchristy.wordpress.com/ about this and then Eli posted a comment on LinkedIn about my blog and gave me the link to her blog ... now that's networking and about such an important topic -- asking. So, challenge yourself to ask for something this month and support other women when they ask!
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Joanne Victoria
Business Intuitive, Life Coach
04:03 PM on 05/31/2011
I agree with Victoria M. Reynolds as well as Eli's post. When I suggest to my women clients that they triple their fees, the responses vary from they won't pay that! to what are the others charging?! Who cares what others' are charging or what the economy is doing. Read the biz section of the HuffPost to know that there is a lot of money floating around and your piece hardly makes a dent. BTW, you will not receive much consideration if you discount or reduce your fees. No one will believe you have any credibility (worth, ie, value).
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HUFFPOST BLOGGER
Eli Davidson
Award Winning Women's Small Business Coach,
05:54 PM on 05/31/2011
Great advice! Women...triple your fees! There is a lot of money floating around, and you might as well be the one cashing the checks!
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HUFFPOST BLOGGER
Eli Davidson
Award Winning Women's Small Business Coach,
09:40 PM on 05/27/2011
I am doing a program in a corporation (45,000 employees). The President of the divisiond he let me know that many of the women in their 30's are some of the best negotiators in their organization.

What is your view?
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HUFFPOST SUPER USER
NativeNonMormon
Have ur opinions, but u can't have ur own facts.
06:42 PM on 05/27/2011
I worked in the man's world for (uh-hem) years before I got sick and tired of answering to them. I opened a boutique
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HUFFPOST BLOGGER
Eli Davidson
Award Winning Women's Small Business Coach,
07:12 PM on 05/27/2011
Let's hear it for you!!! Your story as a woman starting your own business can inspire others.
It would be terrific if you tell us more!
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HUFFPOST SUPER USER
NativeNonMormon
Have ur opinions, but u can't have ur own facts.
07:46 PM on 05/27/2011
I love your suggestions btw. I have told my daughter, who is just entering the workforce, that she must do her homework. Find out what the average is for the position, if possible find out what others at the company are making -teenagers are usually willing to divulge -and go into the final interview or job offer with a salary request of more. They will probably counter, but what if they don't? Never leave money on the table since it will probably go to someone else.
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HUFFPOST BLOGGER
Eli Davidson
Award Winning Women's Small Business Coach,
07:40 PM on 05/26/2011
Thank you for sharing on my FB page. Your story is one of such profound hope!

I am so glad to see you share your perspective here!
You have come through so much. What is a tool that help you escape from such difficult circumstances?
01:21 PM on 05/26/2011
What I believe what it really boils down to is self worth. We see ourselves as worth less than men and that prevents us from asking for what we really want. This is not necessarily an individual sense of worth but a societal belief that exists in the mass consciousness. Thousands of years ago religion reduced us to little more than mindless drones in servitude to men and their desires. Our once revered wisdom and insight was seen as a threat that needed to be controlled and we became nothing more than property to be bartered with. We were silenced and threatened with death until we collectively bought into the idea that we existed for nothing more than our own bodies. We forgot how to listen to our inner voice when it attempted to tell us we are worth so much more. This deep seeded belief that we exist for the pleasure and servitude of man still permeates our society on a collective consciousness level. We are now standing up and asking for equality in all things but we must first believe within ourselves that we deserve what we are asking for. We have brilliant minds, unlimited creativity and powerful bodies. And it is time for us to see ourselves for our true value and worth.
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HUFFPOST BLOGGER
Eli Davidson
Award Winning Women's Small Business Coach,
05:45 PM on 05/20/2011
Dear Lisa,
Thank you for sharing that the man who had fewer credentials than you got paid 20-25% more than you did. Do you hear that ladies????

"He had the HIM Factor." What a great phrase that says it all. No wonder so many authors come to you to get writing coaching!

As a womens business coach, my private clients frequently double their incomes (even in this economy) as a result of the systems they get in our working together. It is fascinating to see how much change can be generated in a short period of time. I hope that women start speaking up...now!

I hope you continue to share your sage wisdom!
Eli
05:33 PM on 05/20/2011
This is an eye-opener, Eli! Thanks for sharing ways of overcoming the reluctance to speak up. I'll be putting the "ask for what I want at least once a week" into action immediately.
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HUFFPOST BLOGGER
Eli Davidson
Award Winning Women's Small Business Coach,
10:51 PM on 05/20/2011
I look forward to hear how you do when you "ask for what I want at least once a week".
Would you check back in and tell us how it is going this time next week? That would be grand!!!
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LisaTener
National Book Writing Coach
04:01 PM on 05/20/2011
Eli, you are so right. I once ran a nonprofit organization and when I left they hired someone with fewer credentials who drove the organization into the ground. And they paid HIM about 20-25% more than they paid me! All I can figure is he had the HIM-factor. While I did ask for more money at the time, I didn't do any of the things you suggest--if I had, I'm certain I would have had more success. I had no tools (or coaching) at the time and it showed. Thanks to you, I'm sure more women are going to get what they're worth.