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Ellen Kanner

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Meatless Monday: Chain Reaction

Posted: 07/02/2012 6:27 am

There's something new inside fast food franchises -- vegans. Chains, which had once been a no-vegan zone -- are offering plant-based options and incentives.

In one of the newest victories, select DC-area Subways are offering vegan-friendly sandwiches, an effort spearheaded by animal-rights orgs Compassion Over Killing and the Humane League.

This isn't a pathetic attempt to placate the vegan mob by fobbing us off with lackluster lettuce, it's food you'd actually want to eat, whatever your diet. "They've been so popular, some stores have sold out within a few days," says Erica Meier, Compassion Over Killing's executive director.

When hanging with his meatless peeps, omnivore Hans Hess noted, "Vegetarians could, at times, be treated as second class citizens." CEO and founder of Elevation Burger, Hess didn't put a chicken sandwich on the franchise's limited menu but included not one but two meatless burgers, one vegetarian with cheese and one totally vegan. "Elevation Burger keeps the needs of the people in mind, and happily produces food that is better for you and all-inclusive."

Very nice, but for the most part, fast food franchises do not act out of love. They do it to accommodate consumer demand. They do it because it's good business to give the people what they want. We're here, we're meatless, get used to it and if you want our money and market share, feed us.

Yearning for a vegan-friendly Subway stop closer to your home? COK's Meier says, "We're hoping with enough positive feedback from consumers via our campaign website, the company will decide to offer vegan options nationwide."

Pita Pit, Evos and Moe's all offer meatless eats, from black bean wraps to veggie chili to tofu rice bowls. For Meatless Monday, Lime Fresh Mexican Grill offers discounts on meatless options. The list keeps growing. PETA 2 and meatless watchdog, the Vegetarian Resource Group keep tabs on who's serving what. VRG also keeps franchises honest and demystifies product ingredients for consumers. L-cysteine , for example, is often used in commercial baked goods, from cinnamon buns to pizza dough. It's made from human hair and duck feathers. I'm just saying.

Fast food, even meatless fast food, is still processed. Frankly, I wish we all could prepare home-cooked meals from whole foods and enjoy them together. I wish for a lot of things, including a peaceful, perfect world where hunger is not an issue, healthy food is an inalienable right and a pound of spinach costs less than a side of fries. Still working on that one.

Would that we could enact social, dietary and personal change with the speed it takes to order and produce a black bean wrap. That kind of evolution takes awareness and time. It's happening, though. Meatless choices weren't on franchises' menus -- or radar -- a few years ago. Every time you order a meatless meal in what was once a vegan-free zone, you become the change you want to see in the world and on the menu. So pull up a chair, vegan friends, there's a seat at the fast food table for you.


Fattoush Sandwich

Fast food existed long before fast food franchises. Fattoush is a Middle Eastern bread salad that's not only fun to say, it's quick and smart, making use of stale pita. The bread is torn up and tossed with veggies including summer-ripe tomatoes and cooling cuke. It's bracing to eat, easy to make. Here it's reconstructed and further simplified, with the vegetables dressed and stuffed in a pita or stacked on slices of whole wheat bread. Takes minutes to make and you can do it yourself. Add a blob of hummus for a beany, proteiny treat.

2 pitas, split or 4 slices sturdy whole wheat bread
handful of spinach leaves
1/2 ripe tomato, sliced thin
1/2 cucumber, sliced thin
1 slice onion, sliced thin and then halved
1 roasted red pepper, sliced into strips (jarred peppers are fine)
squeeze of lemon juice
drizzle of olive oil
sea salt and fresh ground pepper to taste
sprinkle of za'atar* as an extra treat

Arrange a layer of spinach leave on half the pita or on 2 slices of bread. Add sliced tomato, cucumber, onion and roasted pepper.

Just before serving, squeeze lemon juice on top, add a drizzle of olive oil, salt and pepper and a sprinkle of optional za'atar.

Top with the other half of the pita or remaining slices of bread.

Press down gently to keep vegetables in place. Slice in half, if desired. Serves 2.

*An earthy blend of thyme, sumac and sesame seeds available in many gourmet and Middle Eastern markets.

 

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There's something new inside fast food franchises -- vegans. Chains, which had once been a no-vegan zone -- are offering plant-based options and incentives. In one of the newest victories, select D...
There's something new inside fast food franchises -- vegans. Chains, which had once been a no-vegan zone -- are offering plant-based options and incentives. In one of the newest victories, select D...
 
 
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01:49 PM on 07/25/2012
It is absolutely time that fast food chains opened their menus up to vegan/vegetarian options. i like what Hess said with, "Vegetarians could, at times, be treated as second class citizens." and it is true. So often you look at the menu and realize that there's nothing you can eat there except fries (and sometimes, not even that). Vegetarian/Vegans should be able to randomly walk in and dine at any establishment without the burden of there not being any meatless/ vegan-friendly meals.
01:36 PM on 07/25/2012
I went vegan about two years ago and to my pleasure it was a pretty easy transition for me. I now have a variety of meals that I can make at home, and am finding grocery store options for make substitutes to be vast and delicious. That being said, I do find myself wondering what I can eat at many fast food restaurants such as Subway. I often pass them by for other restaurants that while more expensive, offer vegan options. I am so pleased to hear that Subway is starting to sell more vegan options. I know that my fellow non-meat eaters will flock to these tasty new options and it will become even more profitable for fast-food chains to offer vegan choices.
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12:04 PM on 07/16/2012
When our family switched to meatless mondays years ago, I thought the family would take the change hard and force us to switch back into our old habits. But instead we now eat more fish, chicken, and turkey on mondays and find avoiding meat rather an easy task. The family hardly notices.
11:22 AM on 07/17/2012
Oh dear .. while I applaud your attempting to switch to meatless Mondays, Dana, I respectfully point out that "fish, chicken, and turkey" ARE meat. :(

Maybe y'all could try ratatouille + pasta, veggie burgers + soup, salad or steamed veggies, or a vegetarian version of shepherds pie using Boca crumbles or TVP instead? Your heart's obviously in the right place .. so let's make those meatless Mondays truly meatless. :)
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01:28 PM on 07/17/2012
Sorry, but you need to correct your post. Meat as defined by Websters is "flesh of a mammal as opposed to fowl or fish "

Chicken or Fish are ok to eat on meatless mondays.
12:12 PM on 07/07/2012
We have six kids and went vegan almost a year ago. However, on the rare times we go out ( it can easily top a hundred dollars) we allow the children to get burgers. If a restaurant offered more vegan choices, we would choose their restaurant when we do go out.

Yes, going vegan was extreme, but watching my mother-in-law get her foot and fingers removed from diabetes scared us into it. An interesting side note I did not expect was my ADHD got much better and I crave coffee much less.
11:32 AM on 07/17/2012
David .. I obviously don't know where you live, but quite a few nationally-franchised restaurants offer veggie burgers. Red Robin, Ruby Tuesday, Chili's and Burger King immediately come to mind. In my hometown, several of our locally-owned regional chains and free-standing one-of-a-kind restaurants offer veg, black bean or portobello burgers. When I go to a restaurant that only offers animal flesh burgers, I'll often ask our waiter/ress and/or manager about the possibility of adding veg burgers to the menu .. my philosophy being "ask, and ye shall receive." Bon appetit! :)
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jillcvin
07:06 AM on 07/05/2012
Why not offer this choice every day of the week?
07:55 PM on 07/02/2012
Sneaky! I like it
07:35 PM on 07/02/2012
Chain restaurants are still very lacking with vegan options. The best (where I live) Subway, Chipotle, Pei-Wei and taco bell (believe it or not). But yes, they are getting better I suppose. It's a step in the right direction for those of us so inclined to eat this way.

Generally, if I want to go out to eat, I go to local places. I like giving my business to them. Also, they tend to be much more accommodating. I am sure that 99% of the servers working at a chain restaurant don't understand the 034583209589037530975 ingredients that are in their salad dressing (I worked at an Applebee's for years. I was shocked the ingredients list). I'll go to the local place that makes their own dressings instead.
05:39 PM on 07/02/2012
Ellen, you can consider most " Mom and Pop" Chinese and Indian restaurants friendly to a vegans pallette. Franchise brands are not necessary however my vote would be with Subway (they are very accomodating) and Chipolte. Good article, PEACE
07:30 PM on 07/02/2012
Palate.
06:07 AM on 07/03/2012
Thank you for the correction. PEACE
03:35 PM on 07/02/2012
Dana, you've switched from meat to fish on Mondays? Fish is meat. They are living, breathing beings that are capable of feeling pain. Meatless Monday shoud be plant- based and cruelty free. It will be healthier for you as well. Meat eaters have higher incidences of heart disease, many cancers, and a host of other diseases. Save the earth, animal and human lives, including your own. Go vegan.
03:35 PM on 07/02/2012
This article makes a great point. Sure, processed foods aren't perfect, but on the days when it's difficult to cook, or we'd just like to eat out with friends, it's really nice to have vegan options from several chains to choose from! The Subway campaign is a great idea- if you want to see yummy vegan BBQ riblets at Subways nationwide, I suggest you go to the link and comment, too!
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SusanElizabeth1949
My micro-bio may be empty but my head isn't.
03:25 PM on 07/02/2012
Fatoush salad is common where I live (got Kebab Houses all over town) but it is usually Sumac not Zaatar used. Sumac has a lemony flavor.
10:18 PM on 07/02/2012
Sumac is what I've seen here, as well.
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Danielle Kichler
02:39 PM on 07/02/2012
You know, even if a restaurant chain does it to make money, what do I care? As long as I can get a vegan option when I go out, I'm happy. They should also know that if the food isn't good, people won't keep coming back, so they need to offer QUALITY veg*an meals. Everyone falls under at least one marketable demographic. If restaurants see vegans as one worth catering to, that's a good thing. After all, even carnists sometimes want a meatless meal.

Chipotle and Roti also offer tasty vegan options.
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Jaya Bhumitra
Campaigns Director, Compassion Over Killing
02:20 PM on 07/02/2012
It is so exciting to see vegan food in so many mainstream restaurant chains--making plant-based options available to people across the country will do so much to save animals, protect the planet, and help millions of Americans improve their health. Visit http://WeLoveSubway.com to ask Subway to expand its 3 new vegan options nationwide!
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theveggiedude
my body is a temple, not a living graveyard
02:00 PM on 07/02/2012
Luckily there are great options here in San Francisco. My favourite vegan pizza is from an Indian restaurant that serves not only traditional indian food but also traditional pizza; however they have there own indian style vegan pizza (no cheese) which is wonderful.
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plantbasedpunk
live from the PHX
01:40 PM on 07/02/2012
It's definitely gotten a lot easier to find vegan options in these past few years. For example, a few years ago if I ordered pizza it was going to be cheeseless and with veggies. Or, I'd take it home and melt some FYH mozzarella or cashew ricotta. Now, when I want vegan-cheese pizza there are a number of choices. Lots of chains are starting to carry Daiya which I love. Not only that, but we're seeing vegan cheese pizzas in the frozen foods section, too! I love popping an Amy's pizza into the oven on days I don't feel like cooking.