iOS app Android app More

Featuring fresh takes and real-time analysis from HuffPost's signature lineup of contributors
Emma Gray

GET UPDATES FROM Emma Gray
 

Fat Betty Draper: Why Do We Care So Much?

Posted: 04/ 2/2012 4:10 pm

"Well, with middle-aged women, it gets easier to put it on and harder to take it off." At the ripe not-so-old age of 34, Betty (Draper) Francis is sitting in her doctor's office facing two of her worst nightmares -- she's "old" and "fat."

Last night's episode of "Mad Men" brought Betty back into the spotlight after she was noticeably left out of the season premiere. And though her storyline included a cancer scare and an almost-touching phone call with ex-husband Don, all anyone could talk about -- including Betty herself -- was her very noticeable weight gain. The opening sequence starkly contrasted Betty struggling to get into her party clothes and ultimately faking sick to get out of going to an event, with the thinner and younger Megan, who had no trouble at all getting zipped into her mod mini-dress for a meeting with Don and a Heinz executive. The aspirational Betty Draper that every fashion blogger felt compelled to write about during the show's first few seasons is officially a thing of the past. Just as Don is facing the prospect of getting older and therefore irrelevant, so too is former-model Betty.

Betty's fear of permanently losing her lithe figure is compounded by a visit from her mother-in-law, Pauline. The elder Mrs. Francis tells Betty that she has a wifely duty to lose the weight in order to keep her husband attracted to her. "Honey, I know how it happens. You get comfortable and you give up a little bit, and then it just gets out of control," Pauline, a larger woman herself, tells Betty. Then she advises her daughter-in-law, "There are things you can do about this, there are pills you can take."

Henry, Betty's politician husband, to his credit, never once shames her for her changing looks. I can't say the same for "Mad Men" viewers, many of whom appear to see Betty's weight gain as a reason in and of itself to dislike her. (Personally, I find her generally cold and selfish demeanor to be a far more compelling one.)

Viewers' reactions to seeing January Jones in a fat suit, on top of the weight she has gained from her real-life pregnancy, ranged from supportive ("@erin gee: I'm so into fat betty #madmen"), to joking ("@neitherandboth Betty doesn't have cancer (TFG!) she's just fat #whitegirlproblemsof1960") to outright disgust. Unfortunately, there was a lot of the latter:

As Sady Doyle pointed out on Twitter, making Betty gain weight was a great way to tap into her anxieties about aging and "losing her looks," which she's so heavily traded on in the past. Julia Roberts' character in the recently released "Mirror Mirror," also grappled with these concerns, as do many women entering middle age. Unfortunately, Betty's extra pounds also awakened those anxieties -- and an explicit animosity toward overweight people -- among "Mad Men" viewers. Since the episode, two Fat Betty Francis-themed Twitter accounts that have popped up, as well as a meme that includes lines like "I got 99 problems, but one fat ex-wife."

Betty has been an unlikeable and unsympathetic character for a while now, but when audiences conflate a distaste for her personality with a distaste for her larger body, it says more about them than it does about her.

PHOTOS: Scenes From Last Night's "Mad Men"

Loading Slideshow...
  • Season 5, Episode 1: "A Little Kiss"

    Meredith (Stephanie Drake) and Joan Harris (Christina Hendricks)

  • Season 5, Episode 1: "A Little Kiss"

    Joan Harris (Christina Hendricks) and Roger Sterling (Jon Slattery)

  • Season 5, Episode 1: "A Little Kiss"

    Peggy Olson (Elisabeth Moss)

  • Season 5, Episode 1: "A Little Kiss"

    Megan Draper (Jessica Pare)

  • Season 5, Episode 1: "A Little Kiss"

    Megan Draper (Jessica Pare)

  • Season 5, Episode 1: "A Little Kiss"

    Don Draper (Jon Hamm), Roger Sterling (John Slattery) and Lane Pryce (Jared Harris)

  • Season 5, Episode 1: "A Little Kiss"

    Don Draper (Jon Hamm), Roger Sterling (John Slattery), Lane Pryce (Jared Harris) and Betram Cooper (Robert Morse)

  • Season 5, Episode 1: "A Little Kiss"

    Don Draper (Jon Hamm)

  • Season 5, Episode 2: Tea Leaves

    Henry Francis (Christopher Stanley)

  • Season 5, Episode 2: "Tea Leaves"

    Henry Francis (Christopher Stanley) and Betty Francis (January Jones)

  • Season 5, Episode 2: "Tea Leaves"

    Betty Francis (January Jones)

  • Season 5, Episode 2: "Tea Leaves"

    Cecilia (Mari Weiss)

  • Season 5, Episode 2: "Tea Leaves"

    Michael Ginsberg (Ben Feldman)

  • Season 5, Episode 2: "Tea Leaves"

    Peggy Olson (Elisabeth Moss) and Michael Ginsberg (Ben Feldman)

  • Season 5, Episode 2: "Tea Leaves"

    Raymond Geiger (John Sloman) and Alice Geiger (Robin Pearson Rose)

  • Season 5, Episode 2: "Tea Leaves"

    Betty Francis (January Jones), Joyce Darling (Adria Tennor), and Cecilia (Mari Weiss)

  • Season 5, Episode 2: "Tea Leaves"

    Betty Francis (January Jones), and Joyce Darling (Adria Tennor)

  • Season 5, Episode 2: "Tea Leaves"

    Peggy Olson (Elisabeth Moss)

  • Season 5, Episode 2: "Tea Leaves"

    Megan Draper (Jessica Pare) and Don Draper (Jon Hamm)

  • Season 5, Episode 3: "Mystery Date"

    Dawn Chambers (Teyonah Parris)

  • Season 5, Episode 3: "Mystery Date"

    Dawn Chambers (Teyonah Parris)

  • Season 5, Episode 3: "Mystery Date"

    Dawn Chambers (Teyonah Parris) and Peggy Olson (Elisabeth Moss)

  • Season 5, Episode 3: "Mystery Date"

    Greg Harris (Samuel Page), Joan Harris (Christina Hendricks) and Gail Holloway (Christine Estabrook)

  • Season 5, Episode 3: "Mystery Date"

    Greg Harris (Samuel Page), Joan Harris (Christina Hendricks) and Gail Holloway (Christine Estabrook)

  • Season 5, Episode 3: "Mystery Date"

    Gail Holloway (Christine Estabrook)

  • Season 5, Episode 3: "Mystery Date"

    Joan Harris (Christina Hendricks) and Gail Holloway (Christine Estabrook)

  • Season 5, Episode 3: "Mystery Date"

    Michael Ginsberg (Ben Feldman)

  • Season 5, Episode 3: "Mystery Date"

    Ken Cosgrove (Aaron Staton)

  • Season 5, Episode 3: "Mystery Date"

    Jon Hamm (Don Draper) and Michael Ginsberg (Ben Feldman)

  • Season 5, Episode 3: "Mystery Date"

    Don Draper (Jon Hamm) and Michael Ginsberg (Ben Feldman)

  • Season 5, Episode 3: "Mystery Date"

    Michael Ginsberg (Ben Feldman)

  • Season 5, Episode 3: "Mystery Date"

    Greg Harris (Samuel Page)

  • Season 5, Episode 4: "Signal 30"

    Pete Campbell (Vincent Kartheiser), Jenny Gunther (Amanda Bauer)

  • Season 5, Episode 4: "Signal 30"

    Peggy Olson (Elisabeth Moss) and Joan Harris (Christina Hendricks)

  • Season 5, Episode 4: "Signal 30"

    Lane Pryce (Jared Harris)

  • Season 5, Episode 4: "Signal 30"

    Joan Harris (Christina Hendricks) and Peggy Olson (Elisabeth Moss)

  • Season 5, Episode 4: "Signal 30"

    Roger Sterling (John Slattery), Don Draper (Jon Hamm), Lane Pryce (Jared Harris) and Pete Campbell (Vincent Kartheiser)

  • Season 5, Episode 4: "Signal 30"

    Pete Campbell (Vincent Kartheiser)

  • Season 5, Episode 4: "Signal 30"

    Trudy Campbell (Alison Brie)

  • Season 5, Episode 4: "Signal 30"

    Trudy Campbell (Alison Brie)

  • Season 5, Episode 4: "Signal 30"

    Pete Campbell (Vincent Kartheiser)

  • Season 5, Episode 4: "Signal 30"

    Megan Draper (Jessica Pare) and Don Draper (Jon Hamm)

  • Season 5, Episode 4: "Signal 30"

    Trudy Campbell (Alison Brie)

  • Season 5, Episode 4: "Signal 30"

    Cynthia Cosgrove (Laria Oleynik), Trudy Campbell (Alison Brie), Megan Draper (Jessica Pare), Don Draper (Jon Hamm), Pete Campbell (Vincent Kartheiser), and Ken Cosgrove (Aaron Staton)

  • Season 5, Episode 4: "Signal 30"

    Don Draper (Jon Hamm), Pete Campbell (Vincent Kartheiser) and Ken Cosgrove (Aaron Staton)

  • Season 5, Episode 4: "Signal 30"

    Cynthia Cosgrove (Laria Oleynik), Megan Draper (Jessica Pare) and Trudy Campbell (Alison Brie).

  • Season 5, Episode 4: "Signal 30"

    Pete Campbell (Vincent Kartheiser), Ken Cosgrove (Aaron Staton), Don Draper (Jon Hamm) Cynthia Campbell (Larisa Oleynik), Megan Draper (Jessica Pare) and Trudy Campbell (Alison Brie)

  • Season 5, Episode 5: "Far Away Places"

    Megan Draper (Jessica Pare) and Don Draper (Jon Hamm)

  • Season 5, Episode 5: "Far Away Places"

    Megan Draper (Jessica Pare) and Don Draper (Jon Hamm)

  • Season 5, Episode 5: "Far Away Places"

    Megan Draper (Jessica Pare)

  • Season 5, Episode 5: "Far Away Places"

    Don Draper (Jon Hamm)

 

Follow Emma Gray on Twitter: www.twitter.com/emmaladyrose