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Piperlime Ad Tells Sweatpants-Wearing Women They'll Send Men Running

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Attention Single Women: If you're wearing anything resembling sweatpants, strip immediately -- or you'll be alone forever.

Today in cringe-worthy news, someone noticed that Piperlime, an online retailer owned by GAP that pretty clearly targets the female consumer -- the site's main image features an array of women's tanks, handbags, dresses and shoes -- has decided to issue a PSA-like advertisement. (Scroll down to see.)

Printed on coffee sleeves distributed to unsuspecting New Yorkers, this gem -- originally posted on Copyranter -- reads: "Every time you wear sweatpants in public, a single guy leaves New York." Just in case women weren't being told explicitly enough by advertisers that our outsides are really what count, Piperlime was kind enough to spell it out. Because as we all know, every time a woman dons anything other than her finest and dares to walk down the street, men run screaming in the other direction. (Jezebel's Margaret Hartmann points out that these jersey-knit-phobic males probably make a beeline for Courtney Stodden's house.)

As a woman in her twenties living in New York City, I wanted to determine whether or not my male peers were in fact deeply scared of my sweatpants collection. Not wanting my guy friends to suddenly up and move due to a wardrobe misstep, I conducted an unofficial poll. The majority of responses went something like this: "Um ... I'm pretty sure I find girls in sweatpants attractive" and "Is that for real?"

Unfortunately, it is.

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Image courtesy of Copyranter