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Emma Gray

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'The Rules' Authors Set To Release 'Not Your Mother's Rules' For The Online Generation

Posted: 05/25/2012 10:36 am

Women should "always end a phone call first," "let him take the lead," and never "tell him what to do." This is the sort of advice that the best-selling (straight) dating guide book "The Rules: Time-tested Secrets for Capturing the Heart of Mr. Right" gives to single women looking to snag a man. The book was published nearly a decade ago, inspiring more tailored editions -- "The Rules For Marriage" about marital longevity, and "The Rules For Online Dating" about (shocker) online dating, for instance -- and now authors Ellen Fein and Sherrie Schneider have penned (yet another) follow up tome called "Not Your Mother's Rules: The New Secrets for Dating."

Oh boy.

In case you're unfamiliar, the original "Rules" included 35 "foolproof" guidelines for snagging a husband. Some of the best/worst ones (not in their original order) include:

1. Don't Talk to a Man First (and Don't Ask Him to Dance)
2. Don't Stare at Men or Talk Too Much
3. Don't Meet Him Halfway or Go Dutch on a Date
4. Don't Call Him and Rarely Return His Calls
5. Don't Live With a Man (Or leave your things in his apartment)
6. Be Honest But Mysterious
7. Stop Dating Him if He Doesn't Buy You a Romantic Gift for Your Birthday or Valentine's Day

So essentially, be passive, never demand anything and keep your mouth shut. (I like to call it the "Little Mermaid" style of dating.)

The new version of "The Rules" updates this '95 advice for the online-dating/texting/sexting world. In an interview with Avi Roseman on JDate, Fein and Scheider discussed their tips for checking out members of the opposite sex on the Internet:

Don't answer a guy's ad, and post a light and breezy ad talking about interests, hobbies, favorite foods, books, movies, etc. Don't mention anything about dreams and regrets and include a couple of sexy photos. If a guy doesn't ask you out within 4 emails, next! Rules girls are looking for dates, not pen pals. We also advise women to "wait as long as you can" before having sex. We are not prudish, just careful!
...
A woman cannot email, or even wink at a guy's profile, without becoming the aggressor and possibly getting hurt down the line when the guy dumps her for the woman whose profile he really likes. The only way to be sure that a guy is interested is to let him make the first move.

So ... same rules, another medium? One of the great things about online dating is that it gives any party the power to make the first move. And if you get rejected -- who cares? You've never met the person to begin with. In light of that reality, Fein and Schneider's ideas seem retrograde. Haven't we moved past the whole "men want only this, women want only that" Mars-Venus stuff? Lindy West of Jezebel's critique of the new book was spot-on:

People are not monolithic. You cannot trick people into loving you by treating them like math equations waiting to be solved. It's dehumanizing. If you want to date a human being you have to treat other human beings like human beings.

Treat people you're interested in like they're actual people? That's a rule worth following.

 

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Women should "always end a phone call first," "let him take the lead," and never "tell him what to do." This is the sort of advice that the best-selling (straight) dating guide book "The Rules: Time-t...
Women should "always end a phone call first," "let him take the lead," and never "tell him what to do." This is the sort of advice that the best-selling (straight) dating guide book "The Rules: Time-t...
 
 
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ChaCubed
Fabulously Liberal
11:39 AM on 05/30/2012
These books aren't meant for females who are happy with their relationship(s), they're meant for females who are NOT HAPPY with the relationships they've been in or the relationships which have ended. They're giving women who have a history of failed relationships ideas to help them make better choices.

Yeah, women who are attracted to men who use women then throw them out like banana peels, may have to play some games to get that type of man into a serious relationship. Women who are tired of being bait for users, can use some ideas on ways to attract better men. If they don't know what they're doing "wrong", the rules could give them some ideas. If their self-esteem is low, the rules can give them ideas of how to act as if they they have strong feelings of self-worth. There are well-worn expressions for this, "fake it till you make it" and "act as if". Some people may think that's dishonest, I see it as learning a new way to be.

For people who are angered by the "dishonesty"; that's like being angered that women wear make-up, padded bras, Spanx, and high heels. I think of it less than being taught how to be dishonest in the dating game, and more as learning how to dance the dating dance. :-)

If your dating style is working for you, great! If not, look for something which will help you change it.
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Natassha Halverson
09:37 AM on 05/29/2012
Games are stupid and a waste of time. That is the end of the story. If you see a guy you like, pursue him! Who says he has to come to you? Maybe he assumes by you not talking to him that you are unavailable for dating. Lose lose situation there. I think anyone that worries about rules of dating is setting themselves up for immediate failure.
10:49 AM on 05/29/2012
You seem to confuse boundary setting with "games," -- certainly not the same thing.
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Natassha Halverson
12:44 PM on 05/29/2012
"A woman cannot email, or even wink at a guy's profile, without becoming the aggressor and possibly getting hurt down the line when the guy dumps her for the woman whose profile he really likes. The only way to be sure that a guy is interested is to let him make the first move."

The above quote is a stupid game, not setting a boundary. Case closed.
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DSevere
Deviant mind
12:35 PM on 05/29/2012
Somewhere there is a circle of hell where girls who follow The Rules and guys who follow those seduction technique books are stuck in the same bar for eternity... ;)
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Natassha Halverson
01:03 PM on 05/29/2012
Hehe, they deserve each other.
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04:06 PM on 05/29/2012
Rawr!
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beachgirl61
11:19 AM on 05/28/2012
Amazing how those two have managed to milk this subject dry and make lots $$$ off insecure people in the process....
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02:44 PM on 05/28/2012
I'm jealous, too.
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beachgirl61
07:27 PM on 06/02/2012
I don't jealous of con artists.
03:24 AM on 05/28/2012
Again making a point well illustrated by Ledauphin's "Pyramid of Sex Groups": all talk and no action, zero spontaneity, too many rules, not in touch with self. Recipes only work to a point.
http://frenchbook.wordpress.com/2012/04/29/the-ultimate-american-is-a-porn-star/
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02:35 PM on 05/28/2012
Hahaha - very cool. I prefer France - vive la partouze!
09:23 PM on 05/27/2012
I think everyone misses the point that is behind "The Rules" book. I think women give too much too soon and the advice given sets boundaries of behavior. Some women never allow the man to become interested in them because they pursue him and he never gets a chance to become interested. I don't think you should be too available too soon in the relationship. The other person does not appreciate you enough when the relationship develops too rapidly. A woman should have places and things to go and do. She should not be waiting by the phone and no man should think she is waiting by the phone. I think no one should take the ideas in the book to the extreme but applied with the appropriate amount of thought, the principles will help a woman set he groundwork for a good, respectful relationship between her and a prospective partner. It's not game playing. It's setting the tone for someone to view you as a treasure and not as a disposable toy.
04:10 AM on 05/28/2012
Telling someone you are not available for a date on Friday night (when you are) because they called you on Thursday is not game playing? So you'll be sitting home alone on Friday. He will be out with someone who doesn't pretend to be not available in order to be "challenging."

Also you are lying to him. This is not the way to cultivate a respectful relationship. The book is a crock.

Unless you think it's more OK for women to lie than it is for men.
09:04 AM on 05/28/2012
Nancy I think you should take the advice on a GENERAL basis, not necessarily on a specific basis. And I don't really think it's bad to not be available when someone calls you at the last minute. Once in a while is okay but not all the time. It really depends on the situation. Unless you are in a serious relationship a man should not think you will drop all your plans for him. Why do women twist themselves into whatever shape someone else thinks they should be in and do what someone who has not declared their commitment wants? In response to your saying he will be out with someone else when you are not available, I guess he was not that interested. And that comment sounds like something I hear women say all the time: "if I don't give in to him, someone else will!" When I want something, I keep trying. A man who really wants you should keep trying. A woman needs someone who is interested in her. Too many women are giving themselves away (emotionally, physically) to men they meet too soon. Here's a news flash - courtship is a game. I don't want to date myself but I've been around. Believe it or not, I'm labeled as a radical feminist! Having said that, I think the general idea of the Rules is to promote a man seeing you as valuable and not as an object! I think the Rules is a very pro-woman book!
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QueenOfViolets
01:08 AM on 05/29/2012
It's not playing a game to set boundaries. The boundary you're setting by not going out Friday if he waits until Thursday to ask you is the self esteem-building boundary of "Don't treat me like your last choice. I don't come when called."

It's not a game to let someone know you're not into being the last minute alternative.

Unless you are into that, in which case, sure, then go for it.
11:38 PM on 05/29/2012
@Mary Jo Melucci: You are getting to the point of what I am saying. It's when someone does something constantly! But most of the time, if someone wants to be with you, they will make their plans in advance to make sure they see you. Not wait until the last minute every time. But some women allow a man to act that way all of the time. It is simply not acceptable.
08:33 PM on 05/27/2012
Kudos to Fein & Schneider!

Well done.
07:57 PM on 05/27/2012
I prefer to join that other woman who married herself.."be honest but beeeee mysterioussssss... cut me a f@#*king break. Shut the h#ll up.
RealistBC
Micro-bios must pass muster.
07:10 PM on 05/27/2012
Neither set of rules will encourage men to maintain the relationship very long. Our prices for marriage are rising since there is so little in such a condition for us.
01:09 AM on 05/28/2012
Excuse me. But all the data shows that marriage is very very good for men. Married men live ten years longer than single men, are happier, healthier, wealthier, have better cardiovascular health, less despression.

Smart men marry their equals. Loser men and misogynists keep on drinking, gaming, smoking, drugging and die young, or end up alone in rundown male hotels with no love in their lives, no family that loves them, disconnected and alienated.
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beachgirl61
11:22 AM on 05/28/2012
Wow...quite a lot of negative anti-male streotypes you've managed to pack into your comment there. I'm impressed lol. An UNHAPPY marriage is bad for anyone, male or female.
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MsJB40
Smarter than Most and Finer than most.
01:47 PM on 05/29/2012
In other words, they become the Mr. Jones' living in someone's spare room or basement.
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Peter South
03:38 PM on 05/27/2012
It doesn't work, once men identify your manipulative garbage its over.

Sure, he may continue to date you but he's mad and he'll use you mercilessly once he jumps through all the hoops. After all, you manipulated him so turnabout is fair play.

It's also telling that traditionally feminine behavior is likened to being a doormat. That's the part that makes you desirable, not your career, degree, tattoos, etc.
01:13 AM on 05/28/2012
Step right up, ladies! Here's a man who thinks acting like a doormat makes your desirable. He wants you fawning, obsequious, agreeable and inferior; he wants you submissive to his every whim, giggling at every one of his lame jokes, applauding him and bolstering his ego at every turn.
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02:18 PM on 05/28/2012
Too much organic groat porridge this morning?
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Peter South
10:36 PM on 05/28/2012
Time to get help for that.
08:53 AM on 05/29/2012
Right, so basically what you are saying is that men don't want women as individuals men want women as doormats. Traditional implies it is from the male perspective so.....
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Peter South
06:47 PM on 05/29/2012
You should be a nice person and not aggressive, shrill and nagging.

Try and see it from the man's point of view.

The only reason many men are still with their wives today is they fear the divorce, financial ruin and loss of their children.
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DSevere
Deviant mind
03:22 PM on 05/27/2012
I met my husband online. He was out of town at the time so we emailed about everything in the world for about a week. When we met, we slept together on the first date (in fact, it lasted all weekend) and we've been together ever since.

That was more than 13 years ago and we're still really happy. Don't follow someone else's rules, people, do what feels right for you as an individual.
09:38 PM on 05/27/2012
Married?
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DSevere
Deviant mind
12:39 AM on 05/28/2012
Um, duh, why else would I refer to him as my husband?
09:50 PM on 05/27/2012
Great!

How long from in person date to wedding ceremony?
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DSevere
Deviant mind
12:01 AM on 05/28/2012
Moved in together six months later, got married 2-1/2 years after that. So 13 years together total, 10 legally married.
01:19 PM on 05/27/2012
I think most people here are missing the point of the book. Sorry to be so "on point" but it is true. The most primal part of our brains, the part that controls sex and mating, has evolved little since our cave dwelling days. Actually more like the days of a hunter gather and not true cave dweller but you get the point. This means that men "hunted" for their female to mate with. They looked for clues as to her ability to bear children and her youthfulness and chose her. Women on the other hand had the ability to be selective and say yes or no. They bear the majority of the burden of raising and caring for the child plus they have a limited number of eggs so they ultimately choose. That's right ladies you get to choose but you don't get to hunt. That is reserved for the men. So in other words on an online dating site don't make the initial contact. You can read his profile (more than once sometimes) to show your interest but ultimately you wait to be hunted (I mean contacted). Next comes the paying for the date. In early days (back thousands of years) a male won a female over by showing he could provide for her and her offspring. She wanted her children to survive so she selected to mate with the male who had sufficient resources. This really has not changed today. How many women waited to see
RealistBC
Micro-bios must pass muster.
08:29 PM on 05/27/2012
If women want to hunt, then I say let them hunt. I just doubt they will want to kill Bambi or Thumper.
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bekakiraly
The Right thinks, the left feels.
10:38 AM on 05/27/2012
Too much whining. A real woman knows how to be a woman, and how to attract the opposite sex; just like a real man doesn't need to be told how to be. He just IS.
05:54 AM on 05/27/2012
How can game-playing be a basis for a successful relationship? If you play by these rules and present yourself as something different from how you truly are (more reserved and less interested, no dreams to talk about, and whatever else they suggest here), surely your true self will come out at some point? How can anyone be well served by that?
Women may have been well served by these rules back when divorce was uncommon and you had to "catch" a husband, and you also really were much more constrained socially regarding your daily behavior. My grandmother thought that I should not laugh so big, for instance, a real lady doesn't do that, and she covers her mouth with her hand while laughing (I'm European, and this wasn't very long ago). In times past, I may have indeed needed to learn to laugh in more appropriate ways, but not nowadays. Hardly anyone wants to modify themselves to be more reserved and lady-like. Unless you're willing to do that, your personality will come through. Following some rules that make you untrue to yourself will just increase your chance of breakup misery down the road.
01:57 PM on 05/27/2012
How sad your "sisters" have indoctrinated you as to what a "game" is. . .

Clearly they weren't into athletics . . . .
02:23 PM on 05/27/2012
Replying here to your removed comment, something about game playing as "m-f perceptions" and my "partnership" which I have not even mentioned:

What?! The game playing is (as other commenters used the expression too) pretending not to be interested when you in fact are, doing the whole "hot-cold" thing that women used to be instructed in... You like that stuff? Most men don't, I am told by men.

I don't see that I mentioned the word "partnership" that you use with quotation marks, but if you are referring to my marriage, it's a rather delightful one for both of us.

I really have no clue what you are trying to say. Again, what I was saying is that pretending and being dishonest and, indeed, playing games, is not a path to happy and honest union. If you disagree, why don't you just say so?
02:24 PM on 05/27/2012
This comment is equally unintelligible. I have no idea what sisters you're talking about, or what indoctrination, or what athletics. And it seems that we use the word "game" to mean different things. I'm talking about game playing as described by these rules. You?
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smeeeee
Now take your nice red pill
02:30 PM on 05/26/2012
Everyone deplores these two so much (the Guardian article was bitterly scathing), and yet...why bother if they are so obsolete and irrelevant? Thousands of books are published and ignored, why not ignore this one? The authors must have hit a nerve and not just with the women who buy the book, but also with the ones who are so obsessed with discounting it. Is it possible that everyone unconsciously suspects that men haven't really changed so very much, and they still don't want to marry women who are too dominant, too open, too available, too talkative? And if that is so, perhaps women would be better off just facing the truth?
05:18 PM on 05/26/2012
That men don't like women? Or don't see them as people with different personalities? Which depressing "truth" do you mean?
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05:30 PM on 05/26/2012
I think he's referring to the depressing truth that women see men as success and income objects, and that their intrinsic programming often results in them being outrageously indecisive about picking a partner until they are middle-aged. Or that they treat marriage as a disposable partnership and cannot take responsibility for their mistakes.

Back at ya.
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smeeeee
Now take your nice red pill
04:03 AM on 05/27/2012
If it's true, it doesn't necessarily men don't like women or can't distinguish between them. It may just mean they find it hard to keep up, and nobody likes that feeling. And it doesn't need to be that depressing either. I am actually a dominant, talkative, open and available type. In the end I found a man who is just more so, so to him my particular qualities don't seem extreme.
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StuntHunt
01:53 PM on 05/26/2012
Rules for successful dating: Be true to yourself, and honest to your partner. Do NOT play games. Communicate your desires. Do whatever feels right for you both. Enjoy each other.